DJ Lindsay Luv’s Coachella 2013 Playlist, and a Few Tips On Surviving the Festival

Unleash the fringe, the crop tops, and the celebrities-are-just-like-us cameos: Coachella 2013 is here! With the California Desert about to be invaded by thousands of new-age flower children, hipsters who refute the name, celebrities attempting to fly under the radar, and actual music lovers, you might want some intel on how to make the best of it. Luckily for you, I happen to be a Coachella veteran, and I’ll be there once again this year, embracing the masses and spinning the hits for the exclusive pool parties and big brand bashes all weekend. As a service to BlackBook readers, I’ve sorted through the line-up, put together a Spotify playlist of Coachella 2013’s best and brightest, and jotted down a reality-based list of tips on how to make the most of this magical weekend. Whether you want to get up to speed on the lineup during your traffic-jammed drive into the desert, rock out in style at the pool parties, or make sure you can name at least one good song by each band, this playlist has you covered. And if you can’t make it this year, it’ll make you feel like you’re right there with everyone, minus the Evian spritzers and dream catchers.  Scroll down for the music, as well as a few essential pieces of advice.

Coachella Survival Guide, Idea vs. Reality

The Idea: RSVP to everything and tell everyone you are going to every party. 

The Reality: Pick a few of your must-see/must-be-seen-at parties and map out a game plan. Everything is a trek from everything, so keep driving times, or driver times, and distances in mind. Realistically you will not be able to pop in and out of the festival and in and out of parties, so plan accordingly.  Secure your designated driver at the beginning of the day, whether that be a sober friend or a shared ride. I generally like to pick one pool party for the day, head to the fest around 5pm when the weather is cooling down, and then go straight from the festival to an after-party. Three stops = no stress.

The Idea: Wear a crop top, flower halo, fringe bag, cutoffs, dirty boots, and a dream catcher … all at once. Proceed to dance in circles, smiling and muttering haikus and Nick Cave lyrics.

The Reality: Festival fashion has become a costume of sorts, and there is nothing wrong with having fun with it for a weekend. But be realistic: You should wear your festival fashions, they shouldn’t wear you. Pick some key items and build an authentically ‘you’ look around them. And remember: not all crop tops are created equal!

The Idea: Know every band, every song, and mention how you plan to catch all of their sets.

The Reality: Pick your favorites, narrow down that list within the time frame you have mapped out for your day, and then commit to seeing them. Use a Coachella app with reminders and scheduling alerts to map out your festival time and make it to see your picks.

The Idea: Put your every thought on social media and let the world know what an AMAZE time you are having.

Reality: Sharing is caring, but don’t forget that Tweeting and Instagramming eats up precious phone battery life that you may need to call your driver or figure out directions. Pick the highlights of the day to share with your friends and the people stuck at home and you will have at least 20% battery by EOD!

The Idea: You are having the best time of your life!

The Reality: You are indeed! Coachella is a blast. Kick back, drink responsibly, and enjoy the tunes and the people. See you there.

Longtime friend of BlackBook Lindsay Luv will be spinning at the Galore Magazine ‘Woman Who Rock’ Party Saturday, hosted by Kelly Rowland at the Hard Rock, and the GUESS HOTEL Sunday at the Viceroy. Visit her official website and follow her on Instagram and Twitter @LindsayLuv. 

[Related: Lindsay Luv’s Valentine’s Day Playlist; Interview with Lindsay Luv]

Get Romantic Without Being Sappy With DJ Lindsay Luv’s Exclusive Valentine’s Day Playlist

It’s easy to screw up Valentine’s Day. Maybe you’ve cooked the perfect dinner, but your wine is plonk. (For an affordable bottle that tastes great, try Apothic Red.) Maybe you’ve written some charming poetry in a card, but didn’t buy a gift. (Women might appreciate an Essential Trio for Lips and Nails from Chanel and a bottle of Gucci Guilty. For men, a Kaufmann Mercantile handmade pewter whiskey flask will get a big smile, especially if it’s filled with an amazing Scotch from the Macallan’s Masters of Photography range.) You’ve got all that under control? Good for you, Mr./Ms. Perfect. But you’ll still need the right music to play as you spend quality time with your paramour. Rachmaninoff’s second piano concerto is great, but only lasts for ten minutes. Better to go with a unique Valentine’s Day playlist, and we happen to have one for you right here. It was created exclusively for BlackBook by DJ Lindsay Luv (pictured), who has luv in her name, so you know it’s good. To hear the tunes, click on the Lindsay Luv/BlackBook Valentine’s Day Spotify Playlist below, and then scroll down to read her advice on how to create a romantic playlist of your own, as well as which mood-killing songs to avoid. Good luck, lover.

How do you create a great mix for Valentine’s Day that’s at once romantic and cool?

Creating the right Valentine’s Day mix is about finding songs that are current, hip, and melodically pleasant that both set the mood and hint at love and romance without bashing you over the head with it. I tend to think old school love ballads, sappy R&B, or the obvious top love tracks of all time tend to bash people over the head with it and induce eye rolling and cringing (especially from the fellas) and might do the opposite of setting the mood. They may even scare your partner away. The best way to create a great romance-inducing mix is to pick current and cool indie songs and maybe a few really great throwbacks with a playlist flow that starts out upbeat and unassuming and melts into something sexy and softer as the night heads that way as well.

How about some old love songs that aren’t overly sappy?

A really old throwback mixed in to your playlist, such as the classic "Crimson and Clover," is cool, but I would generally stay away from Whitney Houston love ballads and Boys to Men harmonies unless it’s a theme party. If you have a record player, blues or jazz can be totally romantic in the right setting. For a more modern playlist, there are tons of great indie tracks that set the mood, appropriately allude to topics of love, are gender-neutral, and won’t make you or your partner want to gag.

Any particular genres to look for?

I would say indie, chill-out, oldies, singer-songwriter, blues, jazz, and maybe some contemporary R&B.

Any particular artists?

If you don’t have time to put together an actual playlist, entire albums from artists like Washed Out, Thievery Corporation, Zero 7, Beach House, Radiohead, or an oldie like Sam Cooke are generally relaxing and romantic with a great flow to set the mood.

Anything to avoid that might kill the mood?

I would avoid songs that label you as a psycho, like "You Oughta Know" by Alanis Morissette, or something over-the-top dramatic like "Right Here Waiting For You" by Richard Marx, or something tweeny like a Justin Bieber’s "As Long as You Love Me," or "Call Me Maybe" by Carly Rae Jepsen. No adult wants to make out while listening to childlike radio hits.

Is there an order you should play the songs? Start with this, lead up to this, mellow out with this? (Seduction, sex, cigarette …)

I think there is always a good flow to romantic playlists. Whether it’s your first date or you’ve been married for 30 years, you want to spend some time seducing, you want to get down to business, and then you want to relax together. I would start with more upbeat stuff to keep it easy, flirty and comfortable to start, get into a little sexier tunes later in the evening, and flow into chill-out tracks for the end.

Sounds good. What clubs are you playing at these days?

I have been at my residency at the Mondrian Skybar in Los Angeles every Saturday night for 3+ years, which is always a blast. The rest of the time I divide between fashion, brand and celebrity events, and touring. I just got back from playing at the Armani Privé nightclub in Dubai and now I am heading to New York to play at the Daily Style Sessions at Stone Rose Lounge for Fashion Week. I have also been doing a lot of behind the scenes work as a brand music specialist having created and supplied mixes for Victoria’s Secret radio station and Lucille Roberts gyms on TheFuture.fm! I have a lot of exciting collaborations and music marketing projects developing with numerous brands and clientele this year as well as work on my own lifestyle blog Luvlifestyle.

Industry Insiders: Lindsay Luv – Tempting Tunes

Rocking a party at a white-hot nightclub is just the tip of the iceberg for Lindsay Frio, who DJs under the name Lindsay Luv. Her job might keep her up until the wee hours, but it takes plenty of hustle during the day to make it all come together. "I’m up early answering emails, managing my accounting, chasing down bills, updating my websites, downloading new music, planning photo shoots, social networking, and the list goes on," she explains. 

 
The Boston native was raised on a steady diet of Springsteen and Neil Young, courtesy of her parents, and played the saxophone from an early age. While working in music management and promotion, she developed a friendship with the late Adam Goldstein, a.k.a. DJ AM, who suggested she try her hand behind the tables. She’s been spinning for larger and larger crowds ever since, keeping the dance floors packed at L.A. clubs like the Mondrian’s SkyBar, where she’s the resident DJ, as well as New York’s Webster Hall, along with private parties for the likes of Britney Spears, Richard Branson, Pharrell, and her friend Mel B. When she has any spare time, she enjoys hiking and going to the beach, but these days she’s working almost nonstop. "The one thing that has remained consistent throughout my jobs in this industry is my attachment to discovering new music and sharing it with other music lovers," she says. Looks like she’s got her work cut out for her. 
 
Here, in her own words, Lindsay discusses wilderness trips with her family as a kid, DJing at the Playboy mansion, and what it’s like to be complimented by Suge Knight. 
 
Tell me a little bit about your background. Where were you born, and where did you grow up? What were you into as a kid?
I was born in Boston, grew up in a small suburb outside the city, and graduated from UMass Amherst. I’ve always been into music. I played the saxophone for many years growing up, and in high school I would help promote emerging local bands at the time like Dispatch and Guster. I was always very active. I was captain of the cheerleading squad in high school, and I would spend every summer traveling and horseback riding out west in places like Arizona, Wyoming, and Montana with my family. My parents lived on a Navajo reservation before I was born, so visiting the west was a big part of my upbringing.
 
How did you get involved with music in general, and DJing in particular? Was there someone or something that was influential to you at an early age that made you decide on a career in music?
Music was always in my blood. My parents are still hippies at heart, and raised me on vinyl of their favorite artists like Neil Young, Bruce Springsteen, and Social Distortion. When I moved to New York I got involved with the management team for The Raveonettes. Their producer, Richard Gottehrer – a legendary songwriter and producer in the music business – and his notable business partner Scott Cohen, were really the first people to mentor me in the industry. As I moved through different music-related jobs, I was eventually booking various artists like Justice, Chromeo, and Mickey Avalon for brand events in New York. In doing this, I crossed paths with the late Adam Goldstein, aka DJ AM. We immediately became friends and I would send him all my underground music finds for his sets. When I was between jobs at one point, and the economy had just taken a turn for the worse, he suggested I DJ. I had never thought of it as an option before, but suddenly it seemed like a perfect fit. I bought all the equipment he recommended, practiced for hours each day at my friend’s club Ella in the Village in New York, and the rest is history.
 
When did you know that you had made it?
While New York definitely held the building blocks for my career as a DJ, the actual day I moved to LA was my birthday, and I had been booked to DJ at the Playboy Mansion. Playing at such an iconic place for a wild party on my first day in Hollywood was pretty epic, and set the pace for my career moving forward in my new home.  DJing rooms and private parties for the likes of Britney Spears, Richard Branson, Pharrell, and intimate affairs like the baby shower I just spun for my friend and Spice Girl, Mel B, really felt like defining moments. At the end of it all though, making it for me means making a living by sharing great music with whomever wants to listen and dance.
 
What is an average day like for you – if there is such a thing as an average day?
I really look at my career as building a brand, the brand being Lindsay Luv. Before I was even DJing, I was building a following regarding my work in music within social media outlets like Myspace, where I had amassed over 25,000 followers. What happens in the DJ booth is only half of the battle. I always wake up early, around 9 am, and immediately hit the computer. I generally take a break to hike and run errands, and then it’s back to work before a gig. Some days are spent solely on email, others are spent recording mixes in my home studio, and others are spent on the road touring. Traveling nationally and internationally takes a lot of additional work. I am going to DJ in India for New Year’s Eve this year, which is exciting, but has taken a ton of work in securing visas, scheduling press opps, immunizations, paperwork and so on.
 
What are some of your favorite clubs to DJ?
I have been a resident DJ at SkyBar in LA since I moved here. They essentially enticed me to move from New York and rock it at their gorgeous poolside hot spot both for their summer pool parties and weekend evenings. SkyBar is a staple in LA, and you never know who will drop by. The staff is amazing and so is the view. Every summer pool party and Saturday night I have DJed there has been packed, and we have so many great regulars. What more can a DJ ask for? I also love to play at cutting edge spots like Hemingway’s and many of the cool SBE spots like MyStudio, however since I DJ so many big events I get the opportunity to bounce around to tons of different clubs, which keeps it interesting. Back in New York, Webster Hall on a weekend night is really thrilling to play because they function as a concert hall as well. Last time I played there, I went on after having seen Nine Inch Nails play the same stage the night before. It was surreal to play on the same stage as huge artists, with an incredible sound system and to thousands of people that go there to party each weekend! 
 
What advice would you give to a DJ who is just starting out?
I think there are a few important tips. Always remember to stay humble and professional. Be the DJ that the people hiring you can count on, and always treat each gig like it’s the biggest gig of your life. That way you always rock it! And stay inspired. I never use a set list. I allow the night and the different crowds to dictate my sets as I go. Also, download and research new music constantly. People look to you to inspire them, not bore them with the same sets night after night. I think being true to yourself is always a great piece of advice as well. You may not be the best scratcher or the perfect mixer or the latest it girl, so focus on what your talents are and build your confidence and your brand around them. Recognize and own up to what makes you special in a sea of talent.
 
Have any funny or interesting things happened while you were DJing?
I love the fact that notorious Death Row Records legend Suge Knight came up to me while I was DJing at the Mondrian Skybar the other week. He told me he had seen a million DJ’s but that I was special and really lit up the room. He took a picture with me and told me he would come back again to see me spin. Sure enough, he came back the following weekend and we took another picture. I know he has a very intense background, but to me he represented the person who brought some of my favorite hip-hop albums to the forefront of the industry when I was young. Hearing a compliment like that from someone so notable was pretty amazing. 
 
Is there one particular style of music you enjoy working with? Any favorite artists?
I really love it all. I have played every genre and often spin them all in any given set, which is why I label myself a true open format DJ.  Some of my favorite artists are Madonna, Daft Punk, Michael Jackson, Robyn, The Gossip, The Raveonettes, Jack White, Dr. Dre, Rihanna, Chromeo, Snoop Dogg, Swedish House Mafia, The Animals, The Rolling Stones, Blondie, The Faint, Holy Ghost, Garbage, and The Cult.
 
Finally, what do you like to do in your spare time when you’re not working?
I love outdoor activities in California, like hiking and kicking back at the beach. My biggest passion outside of DJing is cooking. I love to cook and spend a ton of time in the kitchen and entertaining for friends. I love wine and going wine tasting, and I also love traveling to exotic destinations, whether for work or play.
 
Hair by Elisha & Carly of The Establishment
Makeup by Melissa Sandoval

Los Angeles by Night: DJ Lindsay Luv’s Itinerary

The ever-affable Lindsay Luv has one of the sunniest personalities in nightlife. It’s only fitting, then, that after eight years of living and DJing in New York, the east coast girl picked up and moved to Los Angeles. “I was offered a big summer residency at Mondrian Skybar to DJ their pool parties, and I decided it was time to try to expand my career,” says Luv. The west coast is a great place to do that—it’s the best move I could have made, both professionally and personally.” In less than six months, Luv found she was overbooked, suddenly becoming a DJ favorite among celebrities and booking LA hotspots like H. Wood and XIV. She landed in the pages of People magazine, thanks to a report that Britney Spears headed to Mondrian Skybar by herself, just to check out Luv on the decks. ABC’s former Bachelorette, Deanna Pappas, had Lindsay spin her engagement party, and Neve Campbell had Luv spin her private birthday bash at the London Hotel. Needless to say, she’s gotten to know her way around the LA party scene pretty quickly. Here’s her take on LA nightlife.

Name: Lindsay Luv Professional Resume: DJ, Producer, Fashionista, Blogger, ‘Girl About Town’ One Word to Describe Nightlife in Los Angeles: Glitzy

City Loves Favorite lunch spot: Local in Silver Lake for homemade farmer’s market inspired comfort food, Cactus Taqueria for the best tacos on the go! • Favorite dinner spot: Pace for hard-to-find-in-LA wood burning oven pizza and pastas and an incredible wine list; XIV on Sunset for this amazing homemade naan and yogurt dip, in place of bread, to start off a fantastic meal; Malo in Los Feliz for dope Mexican food and a hip scene.

Favorite Nightlife Trend: Poolside Parties, day or night—year round! You never know who might float by or jump in! • Drink of Choice: Kettle, Soda, Lime • Meal of Choice: Spicy Tuna on Grilled Rice Cakes and the Yuzu Octopus Spicy Tako Roll paired with a Pear and Parmesan Martini at Katana on the outdoor roof deck. • Favorite group of people to bump into: The staff at Mondrian Skybar! Everyone from the bus boys to the GMs to the door guy and in between have become like family to me! An eclectic and fun staff all around, and we all have been known to hit up a diner late-night after a crazy party.

City Gripes: Nightlife trend you loath: Sparklers. Omgggg Sparklers!!! • Drink: Mojitos! All that mint stuck in your straw or, even worse, your teeth! Yuck! • Meal: Drive-through greasy fast food. Hit up a more personal taco truck instead! • Group of people to bump into: People with bad requests that won’t leave me alone. “Will you play ‘I’ve Got a Feeling’ again?” Ugh! Or obnoxious drunks.

Her Hotspots: Most night’s I’m working, DJing either special events, or clubs, so I go where the dex are. But here are my favorite spots.Monday: TeaRoom: I spin many Mondays and events there and love this place! They have great events for a variety of fashion, industry and celebrity clients! Also, late night at Teddy’s at The Roosevelt Hotel. •Tuesday: XIV SBE Group Industry Dinner that I spin from 8-11PM followed by the backroom at Trousdale. Great night all around! •Wednesday: Las Palmas. Dance on couches, see and be seen, and pick up great tacos at their stand on your way out! •Thursday: Mondrian Skybar where I spin all night—from 10PM to 2AM. Hotspot! You never know who will make a cameo. •Friday: The Edison (downtown) is an underground vault/factory -like haunt with amazing absinthe cocktails and a refined dress code; Little Bar, a local dive that was made over on my favorite HGTV show, “The Antonio Treatment.” •Saturday: Bronson Bar for rock music and whiskey. I love spinning all rock guest sets there, they actually mean rock when they say it! Wurstküche, downtown for sausages and beer, and indie/electro. •Sunday: I need a break! Costco? Home Depot? Target? OMG, I love Target!

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Every night: Bronson Bar. It’s like the dive bar version of Cheers that plays great rock music, and is unpretentious. Or Mondrian Skybar for a poolside table all seasons all hours. I love the SPIN room too, because Ping Pong is ALWAYS a good time! •Wouldn’t be caught dead here: Friday or Saturday nights anywhere in Hollywood, unless I am DJing. It is MAYHEM! But when I’m spinning in Hollywood: bring on the masses!!! •For special occasions: Katana or Pace for romantic ambience, and incredible food. Disneyland for straight fun, California style. Disneyland is a great date at night when the kids are heading home! Plus you can ride Thunder Mountain until you throwup! •Brunch is usually: Kings Road Café, ask for everyone’s favorite waiter: John! Griddle Café for pancakes as big as you are!

Resident Remix: Lindsay Luv

Normally the SoHo Grand‘s bar area is a quiet, low-key affair with guests and passers-by enjoying cocktails at the bar or a snack at one of the tables. But on Thursday nights the joint erupts thanks to the musical stylings of DJ Lindsay Luv. The former music A&R representative has worked with dance floor favorites like the Raveonettes, Justice, Chromeo, Ladytron, and Crystal Castles. So when her late friend Adam Goldstein, aka DJ AM, persuaded her to pick up the turntables, the transition was a natural fit. We have the recession to thank for Luv’s career swap, and she’s now in charge of her own successful and lucrative career as one of New York’s hottest disc jockeys.

How did you get into DJing? I had just left a longtime business job running the NYC initiative in music marketing and event planning for a major marketing agency, and was hustling to figure out my next move. My position revolved around identifying up and coming talent, and I had been working with the management team for The Raveonettes, and knew my future would always be in the music industry. Soon after, I was hanging out with DJ AM (Adam Goldstein), and making him download all kinds of emerging artists he wasn’t familiar with and he was digging my passion and suggested I should DJ; so I did. His encouragement was enough to get me moving—practicing non-stop at clubs or friends’ studios. I received invaluable tips and lessons from DJ friends along the way.

What’s your favorite part about Djing? Definitely letting my mood dictate my set each night, setting a soundtrack as I go for the crowd and providing a memorable night out for everyone. I never use a setlist; I let the place and people inspire me. I also love breaking new records and introducing my finds, as well as mixing in old favorites that get everyone excited.

What’s the most annoying part of Djing? Clubs that want you to play the same generic top 40 set lists each night. While that’s safe, I don’t think it’s memorable and hate being told how to do my ‘art.’ I feel sometimes the nightlife heads don’t give their talent or their crowds enough credit to have good taste. In the old days, DJs always broke records and mixed it with top hits, and I feel it should still be that way, especially in New York. And of course the whole phenomenon of the ‘iPod’ DJ is always annoying as it just ain’t the real thing.

What’s the difference between a DJ and a song selector? A successful DJ is a sum of many parts. They should be memorable for their entire look, feel, energy and raw talent. The one thing you can’t buy or teach is great musical taste and how you make it flow, and that is definitely the biggest difference between a true DJ and a song selector. DJs essentially set the entire vibe for the night and if you have the right energy and you look as excited as the music sounds, then people feel it and vibe with it.

Who are you influenced by? 
 Obviously DJ AM was and is a huge inspiration to my career. He was brilliant to watch and always took risks as well as hustled and worked hard. His entire brand was genuine, and he was as nice as he was talented. I also admire Boys Noize, Deadmau5, and some up and comers like Viking. Additionally, I always have respect for the ladies working it. I remix tracks as well with production partner DJ D-Major, and have a strong appreciation for DJs who produce and remix beyond spinning the clubs.

What is your favorite night to go out in New York and why? I don’t get many nights off so I can’t speak much to ‘going out’ these days. It’s funny because now that I work in nightlife I don’t really live it anymore. When a new club opens I rarely get to see it unless they book me! I will say that my Thursday party at SoHo Grand is an absolute blast. I love DJing it and the crowd is fashionable and eccentric, and our head host Niko Liakaris always fills the room with the right people who are ready to party!

What does every good DJ need to have? A positive attitude, energy, and great taste in music! One must also be humble and learn all elements of the craft. I will also add ‘vinyls’ to the list because I am intolerant of ipod DJing. It’s good to not rely on ‘DIY’ programs so start with the original formats of DJing and then you are covered in the ‘cred’ department no matter what.

What differentiates your residency from all the other parties in NYC? Thursdays at SoHo Grand are really a different setting for a popular weekly party. It is not quite a club or a lounge. It’s a sprawling hotel bar that used to be relatively quiet and now we have flooded it with great music, wild hosts, fashionistas and everybody in-between. The place and the party have a certain maturity to it as well that is hard to find elsewhere. The door isn’t impossible because the place naturally attracts the right fitting people, and it’s an earlier party with brighter lighting so it has a real sense of family. You come in and see many people you know, but you actually can see them and talk to them without feeling like you have to make some big hooplas and schmooze around like at the bigger, darker clubs.

What’s the greatest compliment you’ve ever received as a DJ? When I was guest DJing at The Gates one night–according to the management and friends–Nas stood up and goes “Woah, White Girl Can DJ!!!!” It was the night Kelis was in labor, and he was on a partying frenzy. I had been put on because the other DJ was playing indie rock and Nas wanted hip-hop. Well I have never claimed to be a hip-hop DJ so when I went on I was worried I would disappoint. Instead, I threw down the best of my hip-hop and he loved it!

Is Djing a talent or is it something that can be learned? With all the programs today, anyone can play ‘DJ,’ but in order to be a respected DJ that tours, produces, and commands real attention is something that goes way beyond the basics. Real talent lies in the overall branding, energy, hustle, fan-base, look, and original sound of each DJ. Without all the pieces it’s just something you do, but with them it is something you are!

What’s your ‘sound’ like? I love to do Open Format. I love to mix the unexpected in with new music and billboard hits. I am always researching my music and constantly updating my library. If there is a hot song out I am usually the person who found a cool undercover remix of that song to play and keep it interesting. I love the 80s and old school hip hop so chances are you will always get a dose of both in my sets. I also am a huge fan of electro-house and love the chance to play it.

What are some of your favorite genres or songs to play? I have a sick remix of HBO’s True Blood theme song that is always a winner! I love old school Dre and Tupac and pretty much anything from 80s movie soundtracks. 90s is of course always fun with the 21+ crowd because it brings most of us back to our high school days.

Giuseppe Cipriani & Socialista’s Extended Holiday

imageA new generation of young professionals are making their way up the club ranks and will — in the not so distant future — be running things. Jonathan Schwartz comes to mind over at Strategic Group, as well as today’s girl on the spot Ms. Lindsay Luv. For a very long time, creative types were locked out of nightlife as the business boys broke down fun into pie charts and spreadsheets. For many, it was indeed the fun that broke down. Lindsay Luv is upwardly mobile, and as my good friend Voula would sometimes say: unstoppable. But before we get to Lindsay, I’d like to comment on a very big story that’s percolating around town — the “continuing closing” of Socialista.

On the surface, it seems like a minor violation from the Health Department, which would normally be handled quite routinely so people could be spilling Grey Goose on their Christian Louboutins in a matter of days. But it’s not happening, and that little not happening says a lot.

Now, I don’t pretend to know all that’s going on, but there are people hinting that there is a lot more to it, involving the Andrew Cuomo investigation on Giuseppe Cipriani and how he managed to get his liquor license despite the fact that he’s no longer qualified to have one. The cover story floated that it would put all these people out of work, and nobody wants that, etc. etc. But with Caroline Kennedy’s Senate bid floundering in a sea of “you knows,” Andrew Cuomo, the next guy in line, is dying for a headline. But Socialista can’t open, according to a pal who quoted the great Armin, “because Giuseppe can’t come back into the country, so the problem can’t be cleared up with the violation, and the club will remain closed.”

My source says that it’s not the government that Mr. Cipriani has the problem with, because he “played ball” with them. My guy says the people that were mentioned in these conversations between Cipriani and the government are not happy, and they very much want to “discuss” this matter with Cipriani in private — so he’s opted to stay far away. Now, people whisper things in my ear all the time, and often it just doesn’t make sense — but damned if this doesn’t sound real. It could be a cool movie depending on who writes the ending. Anyway, to Lindsay.

What do you do, Lindsay Luv? I’ve worked in marketing and the music business for about seven years since I moved to New York from Boston. My parents were both teachers, and I decided I wanted to go to New York and be a big music industry hustler and DJ and do all this crazy stuff, and they were like … “OK, just pay your bills.” So I came out here, and I originally wanted to do comedy writing on the side, so I worked on Chapelle’s Show the first season.

As a writer? No, I was in PR. I was doing my first internship at Comedy Central, and then I randomly got hooked up with the Raveonettes and their producers and so forth.

Tell me who the Raveonettes are. The Raveonettes are a big rock band. They were on Columbia for a number of years, and they’ve put out five or six albums now. They’re an amazing band — they’ve toured with Depeche Mode, they kind of sound like the White Stripes, and at the time they weren’t as big as they were. They’re playing at Webster Hall on Friday. I met their producer — who was the old producer from Blondie and the GoGo’s, Richard Gottehrer — and he kind of became my mentor. He was the reason I worked in music … he was this old school music producer, and he wrote the songs “I Want Candy” and “My Boyfriend’s Back.” He kind of took me under his wing, and we started working on the Raveonettes. I was helping with the management team for a while. That’s how I started off in the music business, and since then I’ve worked for a number of lifestyle and marketing agencies, throwing big events in New York with top talent like Chromeo, Justice and the Raveonettes. Castles was my last big show with this agency I just worked with. So the Raveonettes kind of started me off, and then I started working for marketing agencies as a business development events-planning kind of guru … booking big talent at venues all across New York for a different brand.

So now you do Tuesday nights over at Ella, one of my favorite places — designed by Carlton Varney, an old school guy, who did the green room at the Oscars last year. And I guess he’s famous because he did Joan Crawford’s house. I’m kind of doing two halves of all these clubs. On one side I’m a resident DJ at some of these places — for example, we just got hired to be the resident DJ at Cain on Wednesdays. I’m going to be doing Saturdays at Webster Hall in the Studio, and then Tuesdays at Ella, and then a lot of other gigs are falling in between. So I’m throwing two hats — one side of it is I’m DJing these parties, and I’m promoting and hosting and all that, and the other side is that I’m actually being hired by a lot of these venues to do marketing consultation, promotional things, booking of the talents. So not only DJing the nights, but also helping them run the nights, hire the talent, and really do the whole campaign.

And what has attracted you to club business — are you in it for the money, the boys, the combination of these? I think a little bit of both. I think I just really like the hustle. I love hustling, I love just moving quickly, I love the speed of the nightlife business. I’m definitely not a daytime person, I sleep until 11 o’ clock every day. But I really like the hustle and I like the idea of traveling. Nightclubs, they’re all over the world.

So where are you going with nightclubs? Where can you go? Are you going to be an owner one day? Or PR, is that something you would do? I don’t really like PR. I hate girls in PR — PR girls are just way too girly and intense, especially the fashion PR girls. They all sit around and just squawk all day. I can’t deal with that. I think I’d like to be a nightlife entrepreneur, just opening lots of nightclubs and running the show. More on the marketing and promotional side than anything else would be my ultimate goal.

And the music industry? I would want to work with venues that are really involved in music, not venues that are just there … not that this is a bad club, but like Tenjune is a little more just about selling bottles. I like the clubs that are really focused on music. I’d really want to be booking great talent, that’s why I like it at Webster Hall.

I was surprised when I first became aware of you, which about six or seven months ago. I hit it off with you, I liked your energy, and when I started talking to people about you, trying to do my research, I found out that everybody knows who you are. You’re this girl about town, and you’re branding yourself — is that something you’re very conscious of? Very very conscious. I think that perception is reality, meaning it’s important for me to just keep my face out there. Sometimes people think I’m way more fabulous than I am; they’ll call me and ask, “Can you get me Madonna tickets?”. And it’s funny to me because a lot of it is perception, and I’m OK with that, as long as it keeps moving me in the right direction. A lot of it is reality too. I have worked with some great artists and done amazing things, and some of it is me just throwing myself out there and getting my picture up all the time, and calling people like you and just hustling hard. I’m up every day taking meetings, doing interviews, scheduling photo shoots, whatever it is I have to do to keep getting to the top.

An example of this is this interview — you were non-stop. I told you that today I’m completely booked, and then I had about 15 minutes between 2:30 and 3 p.m., and you said, “Let’s do it!” No matter what, you’re unstoppable. Yea, I remember I watched Alicia Keys’ True Hollywood Story, and I don’t want to be famous like that. It’s more that I just see the people that are really driven make it the best. I’ve had at least ten really top-trained DJs saying, “Lindsay, can you manage me? How are you getting all these gigs? You’re not as good of a DJ as me.” And I said it’s because I’m up every day, I’m hustling my shit, I know people, I work my contacts. All these people, they sit around waiting for stuff to happen, and I don’t think you can wait for anything to happen. You have to really keep on people and keep yourself out there without being obnoxious and annoying. You have to be likeable, but you have to work hard.

You’re unstoppable. I have a lot of energy. I don’t sleep. I’m probably like you — I sit up all night downloading music, listening to tunes, and making music and doing weird shit. It’s like you can’t stop for a minute in this business, or you get walked right over and somebody else is taking your spot.
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