Man about town Steven Greenberg has passed and I’m going to put my two cents in. I’d put in three but I have a feeling, if he could, he’d scold me for overpaying. Over many years, Steven was a friend, mentor, and a go-to-guy when I needed a big brain and an honest answer. He was always more than pleased to help. A couple of years ago when I was putting together some nightlife community thing, he advised me about the people I was dealing with and why it would fall short of my expectations. He was unrelenting, unforgiving, and spot-on. I was in too deep to go back, but his wisdom had me prepared for the inevitable.
After the recent passing of Zelda Kaplan and Steven Greenberg, an experienced club operator asked me last night, "who’s next? …these things always happen in threes." He called me this morning and answered his own query: gaming/casino legend Dennis Gomes has died at 68. He was the co-owner of Resorts Casino Hotel in Atlantic City and was a sort of mythical guru to the industry as a whole. Atlantic City is in shock. I had the opportunity to work with Dennis a few years back. I had developed a fancy dessert restaurant at the Tropicana, which he was operating at the time. He loved it and wanted more from me and my then-partner Chris Sheffield. We hit it off like gangbusters. Thing is, he once was a real-life gangbuster back in Nevada. He was the top dog casino corruption investigator there and his good deeds were brought to the big screen in the Scorsese film Casino.
He was the consummate showman with chickens, naked ladies, and presidential look-a-likes popping out of his extravagant promotional bag of tricks. The projects I was working on with him never materialized, as he suddenly left the Tropicana, and the concepts were too far out there for anyone but him. I won’t tell you about those ideas as I may someday find a place for them. When we met, he was all energy and enthusiasm. He approached everything with a "we can do it" attitude. Once, he asked me if something I proposed "could be done" and I answered " Why not …they put a guy on the moon in 1969." He looked me in the eye and said "I like you" and I was sure he did. We worked fast and furiously. He crunched numbers faster than a speeding bullet train, which he needed so badly to get the New York crowd down to AC. I take the ACES train these days when I go down to visit Atlantic City. I remember him saying it would someday happen. Before there was gaming in Atlantic City, I came down to play in the sand. It was even sleazier then than it was 10 years ago, when people really started to flow there and the prostitutes and crime clashed with the new developments and patronage, and were pushed a few blocks away. Back in the Louis Malle’s film Atlantic City era, I wallowed in the muck and grit, enjoyed the beach and the boardwalk by day, and the harsh bars and dirty denizens of the night. Now it’s all slick and clean and purged of most of it’s demons …as long as you don’t stray too far. Families come and top chefs make wonderous meals and international stars perform. Posh hotels with thousands of rooms sell out. It’s a huge success and Dennis Gomes was a huge part of that.
Dennis was a gentleman and an honest broker. I never worried about getting paid, just impressing and working for a man that "got it." Working with him was an honor. Being in the same room – a privilege and an education. I met his family a couple of times and my heart and prayers go out to them.
Once in a while, someone writes a comment to this column. The process of commenting here is too difficult, takes too long, and as a result we don’t get as many as some publications. I have been trying to change this for a couple of years but I am just a lowly writer. My editor asked me if I had seen a comment on my Steven Greenberg tribute. I read the following by "OHNO:"
"I am truly perplexed about this article, I have never in my life felt so torn about writing the following, but it must be said… I feel like everyone has stockholm syndrome after his passing. He was difficult to be around, especially to work for… unless you had a bit of money. There is still that little "class action lawsuit" thing that is ongoing from stealing from his employees. I pray that this "predatory nightlife" era has finally ended. If you truly know him, you know what I mean. I apologize if I hurt anyone by writing this, I mean no ill will, I hope the man is finally at peace. But god damn… someone has to speak up for all of the people he screwed"
OHNO didn’t seem to receive the respect Steven doled out readily to thousands of people. OHNO hints that maybe he didn’t have enough money to get Steven’s attention. He says Steven was difficult to be around and work for. It seems obvious to me that OHNO didn’t get respect because he doesn’t know the meaning of the word. To come in after a man who has passed and can’t defend himself with this sort of disrespectful statement shows the reasons why Steven obviously dissed and discounted OHNO. OHNO is a classless ass and didn’t "truly know him." He alludes to a class action suit and accuses Steven from stealing from his employees in a tip skimming scam.
I don’t know the merits of the case but I truly knew Steven. He didn’t need to steal to make money. He knew how to make money. I have met hundreds of employees of 230 Fifth over the years and all said they made bank working there. When the cold weather came they would look for work elsewhere and those interviewing them for jobs knew that when the warmth returned they would run off to get their 230 job back. Did he run a tight ship? Of course, but he fed hundreds at a time even when jobs were scarce. I and thousands of others found it wonderful to hang and work with Steven. OHNO is getting his 15 seconds of fame hiding behind an alias. If Steven was alive he wouldn’t have hidden and he probably would have explained away this griping as the laments of an employee he shouldn’t have hired. He’d admit to that mistake. He was a warm, loving, charismatic, bon vivant but is very human and therefore imperfect. Rest in Peace, Mr. Steven Greenberg.
I will be out and about tonight, attending the last Sam Valentine Wild Ones party at the soon-to-close White Noise. I designed the joint with a great deal of help from the friends and family that made that place great. White Noise was a project built with a $25,000 budget and a great deal of bells and whistles, smoke and mirrors, and cheap or free labor. I thad a great run and I will miss it…but not before a blast tonight.