Brazil’s New Crime Wave: Hair Extension Theft

Brazil has given us many things in the beauty arena: Brazilian Waxes, Brazilian Blowouts, and amazing natural hair-extensions. These hair extensions are so lovely and valuable that, in the country’s largest city Sao Paulo, gangs have taken to stealing these hair pieces from beauty salons. You may be asking yourself: are hair extensions really worth stealing? Do a quick Google search for said extensions and the resulting cornucopia of results will prove they are. Here in the States, Virgin Brazilian Hair Extensions range from $75-$200 a piece.

Over the last two months, they have stolen roughly $80,645 worth of hair from six salons. These hair crooks will often pose as customers before making off with the hair extensions. Donating one’s virgin hair has become a popular option for Brazilian women to supplement their income.

This new crime trend has left police mystified as the thieves never take the far more valuable computers and cash in the salons nor do they pilfer the client’s jewelry.

What could they be doing with their mountain of Virgin Brazilian Hair? Maybe they’re in an ’80s metal cover band and are follicly challenged. OK, probably not. More likely these theives are swiping hair extensions to sell on the black market.

So be mindful, ladies, of where your Brazilian hair extensions come from.

This Four Year Old Is About to School You on Gender Identity in Children’s Consumerism

This is Riley. She would like you to know that you shouldn’t feel pressured to purchase toys based on your gender, or gift others strictly on their sex. You see, she’s fighting for gender fluidity in the name of Toys ‘R Us. She doesn’t exactly say it in those words, but you get the point. Riley is more succinct, pointing out that “some girls like superheroes, some girls like princesses, and some boys like superheroes, and some boys like princesses.”

In this YouTube video, captured by her viral-minded father, Riley stands gob-smacked at the audacity (my word, not hers) of the toy store she’s in, placing certain items based on archaic gender ideals. She tells her father, “the companies that make these [toys] trick the girls into buying the pink stuff instead of the stuff that boys like.” This video fits nicely between the Feminist Ryan Gosling Tumblr and all the blogs dedicated to Shiloh Jolie Pitt’s style in the mash-up between feminist ideology and cute-overload.


The End Of Heavy-Handed Photoshopping As We Know It?

Could the days of excessive airbrushing in beauty ads be coming to an end, all because of Taylor Swift? Here’s the skinny: Business Insider reveals The National Advertising Division (NAD) (which is part of the Council of Better Business, a watchdog group who imposes self-regulation on the advertising industry) has taken a stand against Covergirl’s ad for their NatureLuxe Mousse Mascara. As there is nothing natural about Taylor Swift’s appearance in the ad. While the mascara promises “2X more volume,” it looks like Swift’s voluminous lashes are the work of computer magic.

NAD’s report concludes:

 …NAD was particularly troubled by the photograph of the model [Swift] – which serves clearly to demonstrate (i.e., let consumers see for themselves) the length and volume they can achieve when they apply the advertised mascara to their eyelashes. This picture is accompanied by a disclosure that the model’s eyelashes had been enhanced post production.

In response to this report, Procter & Gamble has vowed never to run the ad again and the product is noticeably missing from their website.  

For years there have been outcries in the blogsphere over the increasingly perfect and obviously fake visages in beauty and fashion advertisements. Over the summer, the U.K. made a similar ruling against heavily photoshopped ads featuring Julia Roberts and Christy Turlington, who serve as spokeswomen for beauty brand giants L’Oreal/Lancome and Maybelline, respectively.

So will we be seeing the unedited versions of beauty ads from now on? Not likely but, they may come with a warning. Since 2009, French politicians have been trying to pass a law that would require digitally manipulated ads to come with a disclaimer. Possibly something like, ‘Don’t Worry She Doesn’t Really Look Like This.”

Sweatworking Is the New Power Lunch

Business deals aren’t going down during power lunches or cocktail hours anymore. That’s so pre-recession. Today, they’re often taking place at the gym. The New York Times uncovered this new multi-tasking trend, and called it sweatworking (That’s networking while sweating, by the way).

With business expense accounts not what they used to be, and prospective clients in food and wine atrophy, it’s the logical next step. What’s a favorite locale to workout amongst New York’s sweatworking set? Spinning classes. The lights and the pulsating music make it a weirdly social activity, like a nightclub crossed with, well, a spin clas. Places like SoulCycle and Flywheel Sports have seen an increase in corporate business over the last year.

Sarah Siciliano, who works as a business developer for an animation company, happened upon the sweatworking trend after realizing she could kill two birds with one stone if she could get clients to meet her at her spinning class. Ironically, she was missing her daily workout due to late nights out wining and dining clients. Siciliano saw the benefits immediately, according to the Times. Her clients responded positively and business started pouring in. This trend is taking hold because it is reawakening a bond between business associates that has vanished in the era of email and smartphones. So drop the glass, and head to the nearest stationary bike the next time you have an important meeting.

The Secrets of Jennifer Aniston’s Hair Revealed at Last!

The most enduring relationship of Jennifer Aniston’s career would be the one with her hairstylist, Chris McMillan. He’s the one responsible for the famous Rachel haircut that had women in the late nineties bobbing and weaving their hair to look like that of a TV character. In the upcoming issue of AllureMcMillan dishes on their special bond and his famous client’s follicle secrets. McMillian calls Aniston’s current hair era the Lob (Long Bob) or the Growb (Growing Out Bob), just so you know what to tell your hairstylist.

Product-wise, McMillan has Aniston’s regime down to a science. She uses Kérastase Mousse on the crown and the ends of her hair, Kérastase Sérum Oléo-Relax only on the ends, and Shu Uemura Shape Paste.

The one thing that has marked Aniston’s red carpet hai is a lack of complicated updos. That’s because, as McMillian puts it, “she likes to be able to touch her hair.” So do we, although the last time we tried, she kicked us in the kneecaps and stole our dessert. 

Kate Winslet Teams With Lancôme For ‘Golden Hat’ Makeup Collection

For the holidays, alpha actress Kate Winslet is mixing business with philanthropy. The Titanic star has teamed up with cosmetics overlords Lancôme, for which she’s also a beauty ambassador, for a limited edition makeup collection that will benefit her charity, The Golden Hat Foundation.

Winslet’s newly formed foundation benefits children living with autism and was inspired by the Icelandic documentary The Sunshine Boy, which focused on children living with autism (Winslet is the English narrator of the film). She told In Style of the profound effect working on the project had on her: “I walked away from the experience unable to let it go.”

Winselt came to Lancôme, and together they created a three piece holiday collection, that, according to their official website, “brings to life the spirit and message of the charity.” The Lancôme’s Golden Hat collection includes a lipstick, nail polish, and foundation all marked by the Golden Hat symbol. The foundation got its name from a poem written by one of boys in the documentary. So this holiday season treat yourself or someone close to Lancôme’s Golden Hat collection, profits go directly to Winslet’s foundation.

You can hear Winselt talk about the collection at Lancôme here.

Boost Your Brows with Help From ‘Rachel Zoe Project’ Stylist Joey Maalouf

If you’ve watched The Rachel Zoe Project, you’re definitely familiar with Joey Maalouf, Rachel’s confidant, styling associate, and one-man glam squad. But this jack-of-all beauty trades is first and foremost a make-up artist.

In the video below he reveals to Bella Sugar how to get this season’s hottest trend–full brows. Maalouf reveals that your brows are like lipstick; done right, a pair of strong  can make “your face pop.” For those of us who have plucked our eyebrows into oblivion, Maalouf, always the artist, shows us how to cheat the look.

While many ladies out there may like to fill in their brows with some eye shadow, Joey prefers an eyebrow pencil. His secret to getting the most natural looking brow is to sharpen the pencil into a fine point and draw little hairs along the eyebrow.

And what is Joey’s secret weapon in the battle against thin eyebrows? Too Faced Brow-nie Brown Pencil–the combo of the water-resistant pencil and brush will give you supermodel worthy brows in no time.

Three Beauty Gifts No One Will Sneer At

You’ve been there before: you know someone well enough to buy them a Christmas present, but not well enough to actually know what to buy them. It’s enough to tear your hair out. So if you have someone like that in your life, who lies on the fringe of friendship—maybe they’re your boss or your best friend’s girlfriend—here are three beauty gifts no one will return, all under $40, cheapskate. 

Kiehls – Musk Eau de Toilette Spray, $39
While perfume is the most difficult thing to buy someone you don’t know very well, this bottle is a best-kept secret. I know what you’re saying: "Who wears musk anymore?" But it’s a thoughtful alternative to perfume. Besides, this Kiehls musk has been around since the company’s inception, and it’s unisex to boot.    

St. Helena Olive Oil Company – Sacred Bath Kit, $38
Who doesn’t love a good bath? The St. Helena Olive Oil Company is based in Napa Valley where they produce food and beauty products from their own crops. This kit, which includes an organic bath tea, pink Himalayan lavender bath salts, and organic lavender bath milk, gives the gift receiver a luxurious and holistic bathing experience.

MAC – ‘Iced Delights – Rocking’ Nail & Lip Bag, $36
Every girl needs a good red lipstick. It’s a beauty staple. So this holiday, give someone you know MAC’s Nail & Lip Bag. Even if the Kanga Rouge is the wrong shade, there’s still the Golden Blanket Lipgloss and Asiatique Nail Lacquer. And if they don’t like those either, there’s always the snow globe-inspired carrying case. 

Barefoot Running Incites Joggers to Kick Off Their Sneakers

Have you tried running barefoot yet? Everyone’s doing it these days. Well, at least Anna Toombs, of the UK personal training company Barefoot Running UK, is. Sure, "going barefoot" has been a trend with Hollywood socialites and pop stars like Nicole Richie and Britney Spears for years now, but they mostly reserve it for going grocery shopping or visiting a gas station. But there are plenty of people out there who believe that running shoes cause more injuries than running au natural.

As bizarre as barefoot running sounds, there’s real medical data to justify running without shoes. A recent study by Harvard evolutionary biology professor Daniel Lieberman discovered that those who don’t wear shoes while running, land on their fore-foot first, which has less impact on the foot compared to shod runners. Those who favored barefoot running also had more spring in their step, and worked their calf muscles more than those shelling out big bucks for fancy sneakers.

How are companies like Nike, who built their brands on sneakers, fairing with this trend? Just fine, it seems, as they’ve already seen the potential in this new "minimalist" running market. Those living in metropolitan cities like New York, London, and Los Angeles, however, may prefer footwear while running if only to avoid puncturing their toes with the usual sidewalk debris.