New BlackBook Guides for iPhone, Now with Access!

The new BlackBook Guides for iPhone has been released — an in addition to tons of new features, fixes, and improvements, it also features the premiere of our new Access program. The red key symbol on any listing means you can access free, custom perks at that location by showing off the BlackBook app on your iPhone. From a special store discount to a comped cover charge, the list of perks is growing fast. Check it out now! Full press release after the jump.

CONTACT: {encode=”Andrew@BBook.com” title=”Andrew Berman”}, BlackBook Media Corp, (212) 651-1720 {encode=”JTalbott@intermixny.com” title=”Jennifer Talbott”}, Intermix, (212) 741-5075 x228

BLACKBOOK ACCESS mobile perks program launched for location-based marketing Premier shops, restaurants, bars & clubs, and hotels can market real-time, location-based special offers on BlackBook’s 36-city, international mobile iPhone City Guides.

NEW YORK, April 22, 2009 — BlackBook Media Corp. (BBook.com) announced today the release of BlackBook Access mobile perks program on the BlackBook Mobile City Guides iPhone application — the authoritative insider-curated database of restaurants, nightlife, hotels and shopping in 36 fashionable international cities. Leveraging the GPS technologies embedded in the iPhones, the BlackBook Access platform enables local retail venues which are featured in the City Guides to provide special offers directly to mobile iPhone users who are on the go.

“This is what local marketers and retailers have been dreaming about for years,” commented BlackBook CEO, Ari Horowitz. “The ability to target consumers who are near their venues and who are in purchasing mode, and to put special offers directly onto the mobile phone is the ultimate, location-based marketing platform. We believe this is the next step to truly make local marketing work.”

Available to marketers and retailers for all 36 international cities, but with most of the initial Access offers based in New York, BlackBook Access gives the City Guide iPhone users the ability to find special offers for the BlackBook editors’ picks of the shops, restaurants, bars & clubs, and hotels that are worth checking out. The special offers are another feature on top of the BlackBook City Guides, and they can be found both on BlackBook’s iPhone City Guides as well as on BBook.com.

“The advantage of having offers directly on the mobile device,” added Horowitz, “is that it’s hassle-free, immediate and available at the user’s fingertips. For marketing programs to work to drive foot traffic and purchases for this demographic, it needs to speak to the users’ lifestyle.”

“We are delighted to partner with BlackBook on this innovative application — Intermix is always looking to offer the newest and most cutting edge technology for our customers — and this seems to be a big part of the future,” commented Intermix CEO, Khajak Keledjian. Intermix is testing two offers at different stores around the country including 15% off all purchases and $50 off purchases over $300.

“Today’s customer has so many options, and it’s a major advantage to leverage mobile technologies to provide an extra incentive to steer those people to our venues,” added Noah Tepperberg, co-owner of Marquee in New York City and Tao and Lavo of Las Vegas — all of which provide free admission through the BlackBook Access program.

Like hidden treasures, BlackBook Access “keys to the city” highlight the venues that offer special deals.

“In a recession, everyone is looking for that special deal,” noted Horowitz.