Kelly Bruce’s Birthday Bash at Stash, My Birthday Next Tuesday at Avenue

A freak injury involving a work boot, an immovable object, and an unfortunate little toe has made this a slow news day. I blew off yesterday with pain pills and bandages, just mobilizing enough to DJ last night. I had a tumbly, tossy night of  medicated dreams and am coming at this late in the day. Normally, I’m up at 7am, but the painkillers convinced me my pillow was where my fortunes lie. Of course, they lied and my editor is going to hurt another toe or something.

I plan on limping over to Stash tonight for Kelly Bruce’s Massively Epic Birthday Bash. Kelly left Blackbook just a few days ago and I have been inconsolable since. Stash just got a fab mention in New York Magazine’s Design Hunting section …much thanks to Wendy Goodman. I will then pop into The Darby for a peek; they finally got their marquee up. It looks fabulous and makes the place look even more elegant. I’m a proud papa. Then it’s Provocatuer to be amazed. It never ceases to amaze me.

Nightlife is getting bigger and better, except sometimes when it gets smaller and chicer. Fashion week looms and everyone is getting ready to slam into the new season. Club operators are getting ready to unveil or, at least, have polished the silverware and brought out the good china. New spots like Le Baron will help define the night. XL will be a game-changer as well. Christina Visca is having a good old- fashioned grand opening tea. Be there this Sunday for the boys and girls who need a place of there own. It starts at 5pm and ends at 10pm so there are no "tomorrow’s a work day" excuses.

Of no significance at all is my birthday bash at Avenue this coming Tuesday. I will be older than the wind but still young at heart. I’ll DJ for a half an hour with pals DJ Sinatra and Todd Smolar. I will pop a couple bottles of Beau Joie Champagne and promise myself that this year I will offer no more teenage excuses. The people at Avenue, Lavo, Marquee, and  the great team at Tao Strategic Group are family to me and I am honored they are offering me a party. It’s what they do best. Shout out/ Happy Birthday to the Group’s Judy Tepperberg.

Social Media Week, Nightlife Disrupt Panel, and Tonight’s UPlanMe.com Launch Party

So while most of the free world is in a NYC Fashion Week frenzy, some other folks have stuck in another week. Social Media Week is upon us and apparently I am social media. I know this because my good ol’ friend Michael Gogel and his pal Vikas Sapra have asked me to be on a panel. The Nightlife Disrupt Panel is described as follows:

"The nightlife industry has only recently started to utilize social media tools. Many currently use it to broadcast events, parties, and causes; however, few are harnessing social media’s ability to engage their audience. These digital tools lift the veil from nightlife, increase transparency, and disrupt the role of exclusivity. Will exclusivity be replaced by experience? Will we become content producers – live-streaming our events and big-name DJ sets? How will we adapt to this new environment?"
Disrupt is right. They want me to show up at this thing at 11am. That’s way too early for nightlifers, especially during Fashion Week. I’m going to just stay up and hit up Starbucks, Stumptown, and down a Redbull or three. Redbull is livestreaming the panel so I think I’ll be able to score some. Other panelists include Steven Rojas  – GrandLife Hotels, Social Media Director, Mick Boogie –  MickBoogie.com, DJ, and my boy Michael Gogel: Nightlife Week, PPX World & Permanent Guestlist, Founder. Vikas will moderate. I looked up this Social Media Week thing and found out it’s a big deal taking place in over 20 different cities. I read this:
 
  • "…Reflecting the global impact of social media – and its role as a catalyst in driving cultural, economic, political and social change in developed and emerging markets – Social Media Week is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries. In just under three years, Social Media Week has expanded to 21 cities, including New York, San Francisco, Los Angeles, Chicago, Toronto, Vancouver, Sao Paulo, Rio De Janeiro, Bogotá, Buenos Aires, Mexico City, Istanbul, London, Paris, Rome, Milan, Glasgow, Berlin, Moscow, Beirut, and Hong Kong. Starting in 2012, SMW is adding Tokyo, Singapore, DC and Miami.
  • Annually, SMW attracts more than 60,000 attendees across thousands of individually organized events, with half a million connecting to the conference online and through mobile.
  • “Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer – ideas, strategies and insights shared by the people who are shaping the future” Ellen McGirt, Senior Writer, Fast Company.
  • “Social Media Week is a truly global phenomenon—showcasing borderless brands and communications, via the power of social media. We are proud to have been an integral partner—with PepsiCo employees contributing to discussions and idea exchanges on three continents and there, demonstrating the depth and breadth to which digital media is permeating our company.” Bonin Bough, Global Director of Social and Digital Media for PepsiCo.
I will be there on time for sure but might look a little more disheveled than usual. Michael Gogel tells me he’s about to launch another week-long conference/convention thingy. Let’s hope he doesnt overlap with these two thingy weeks! Please pick another week, Mike, and schedule panels for the late afternoon. I asked him all about it:
"I’ve been working for over a year now planning to launch Nightlife Week in the near future. This panel sets great precedence and a taste for what is to come, and I already know that I would love to have you back with me at that time. Nightlife Week‘s goal is to help build strong localized business to promote commerce and tourism through seven days and nights of on-site and off-site events, seminars, shows, awards, tastings, concerts, cocktail parties, brunches, product launches with a series of deals, discounts, and special offers. There are terrific financial implications for the city, small businesses, and all neighborhoods to promote themselves and grow revenue."
I will attend the UPlanMe.com official public launch event taking place at Pranna, 8-11pm tonight, sponsored by Radeberger, Medea Vodka, and Summerstage with music by Carsonicboom. Founded by Brian Kantor, a former BlackBook sales exec and pal, and produced by other former BlackBook alum and pals Kelly Bruce and Jessica Fafara of the newly formed New Regime Group. UPlanMe is a "social calendar" that takes your social media Likes and auto-populates your calendar with all the events you’d want to know about, based on your interests. Brian is a bon vivant and a treasure to talk to and I love that he’s launching this Uplanme.com thingy.
 
This panel thing might be a big deal. DJ Rekha mentioned it to me as I stopped and chatted with her outside of Peels yesterday. For more info on the panel, here are two websights to check out: SocialMediaWeek.org and Soundctrl.com.
 
There are some other pertinent panels with industry panels also happening the same day which you can find on the websites. The event is tomorrow, Thursday, February 16 at the Dominion Theater, 428 Lafayette Street. Here’s the other stuff that’s going on in case you’ve heard enough from me.
 
10:00am – 10:45am
A Conversation with Nick Jonas, moderated by Jason King
 
11:30 am – 12:30 pm
Nightlife Disrupt: Social Media’s Impact Moderated by Vikas Sapra, DJ and @NYNightlife – Anonymous (virtual panelist)
 
Panelists:
Michael Gogel: Nightlife Week, PPX World & Permanent Guestlist, Founder Steve Lewis – BlackBook Magazine, Nightlife Correspondant Steven Rojas – GrandLife Hotels, Social Media Director Mick Boogie –  MickBoogie.com, DJ
   
1:00pm-2:00pm
SPIN presents: “Music criticism is dead, long live music criticism.”
Can 140-characters do justice to journalism?
Chris Weingarten – Editor, Spin Magazine
 
5:30pm – 6:30pm
Translation Presents Connectivity: Discovering The power of social communities in music Moderated by Marcus Collins, Director of Social Engagement at Translation LLC
 
Panelists include:
Constantine Roussos (dotMUSIC Initiative Leader) Angela Yee (Morning Show Co-Host for Eminem’s Hip-Hop Radio Station on Sirius) David Sonenberg (Owner – DAS Communications) TBA
 
7:00pm -8:00 pm
“I Know The DJ: How Social Media Has Fueled the Explosive Growth Of EDM in America”
Moderated by Zev Norotsky of Elektro Magazine
 
Panelists:
Eddie Dean (President Pacha New York)
Lee Anderson (AM Only)
Laurence Lui (Astralwerks)
Justin Kleinfeld (Rephlektro)
DJ Junior Sanchez
 
8:00pm – 10:00pm
MIXER AND COCKTAILS w/ DJ Performance by Junior Sanchez – presented by Elektro Magazine