In an industry with so many moving parts, lawsuits are not that common. Most serious players have someone who handles the minor stuff that could easily turn more major, like a trip and fall on a wet floor or a promise that was less than kept. With literally thousands of people getting wasted every night or week, actual litigation is rare. On the business deal side of things court room drama is also not the norm. Despite the enormous investments, convoluted partnerships, and massive egos, most disputes are settled around a dinner table rather than in court. Publicity of such actions and subsequent exposure of well-kept secrets keep it simple. Nightlife is a great deal of smoke and mirrors and most of the players are like the Great and Powerful Wizard of Oz…not all that much when they come out from behind the self-created curtain. That curtain hides the trysts, the binges, the unusual predilections, shady business, and sometimes bad habits of the creatures of the night. A lawsuit can shatter the image and the brand that a player has spent years establishing.
I was shocked and awed by an email I received from the Dual Groupe
that had my pals Derek and Daniel Koch
announcing a lawsuit
, their restaurant that I enjoyed so much. I guess the word "their" in the last sentence is at the heart of the matter. Here is the email, followed by a little Q & A with Derek Koch. I must put in my very biased two cents: I have found Derek and Daniel to be men of their words, something I hold in high regard. It is inconceivable to me that anyone could find fault in their actions. I went to MPD sometimes and was involved in an event there, but only because they were the people I was dealing with. What is Rick’s Cafè Amèricain in Casablanca
without Rick, The Electric Room
without Nur, Avenue
without Noah, The Darby
without Scott and Richie. Clubs , restaurants, and bars are usually ex-warehouses, garages, or even slaughterhouses. It is the personalities of the operators that animates these spaces into fabulousness. MPD, for
me, was Derek and Daniel Koch. They were the reason to be cheerful there.
To Our Beloved MPD Family and Clients:
It is with great sorrow that we announce that on February 6th, 2012, we found it necessary to file two (2) New York Supreme Court Lawsuits, (Supreme Court of the City of New York, New York County: Index Number 150169/12 and 150170/12) and on February 9, 2012, a United States District Court Lawsuit (for the Southern District of New York: Index Number 12 Civ 1031), for past monies due and owing, and to prevent the wrongful parties from continuing to use the “MPD” name and likeness, a Trademark that is owned by Dual Groupe, LLC (“Dual”).
We have worked diligently and with great pride in developing and building the name and brand “MPD” for more than 2 years, and were very successful. The wrongful parties, Gans-Mex, LLC (“Gans”), and Ginza Project, LLC (“Ginza”), have refused to comply with our “cease and desist” letter dated February 3, 2012, in which we asked them to stop using our Trademarked name “MPD”, and they have unilaterally caused Dual Groupe and the “MPD” name and brand to be irrevocably harmed. We tried to resolve these most serious issues without going to court, but Gans and Ginza have refused and neglected to have any meaningful conversations.
Dual worked hard at developing MPD into an enormous success, and subsequently was awarded a recommendation from Michelin, the oldest and best-known European hotel and restaurant guide. Ginza Project, the current leaseholders of 73 Gansevoort, has illegally and unlawfully operated the restaurant under the Trademark MPD, which we created, developed, and built over the past 2 years. We have sought the court’s assistance to right this terrible wrong that was thrust upon us by Gans and Ginza, but it is unlikely that they will comply with the terms and conditions of our contract and our federally filed and registered Trademark.
Building the MPD name, brand, and Trademark has been a labor of love for us and we will fight diligently to retain same. While we have enjoyed our time at 73 Gansevoort, Gans-Mex, LLC and Ginza Project, LLC have made it impossible for us to operate our restaurant, MPD, at that location at this time. We will announce in the near future a new venue, where we hope to continue the laughs and make new memories together with our family, you.
To be the very first to hear about MPD at its new location, write us at: email@example.com
Ciao for now and we are certain to see you soon!
The MPD Family and Dual Groupe
Q & A with Derek Koch
I know you are in the middle of a suit over MPD and can only say so much. Tell my readers what you can.
We sent the defendants a cease-and-desist letter to prevent them from using our legally trademarked name “MPD." MPD is a brand and concept that Dual Groupe conceived and developed without any input or support from the defendants, and the defendants are now trying to capitalize and “steal” our brand and trademark. We filed suit in New York federal court to stop the defendants from illegally using our trademarked name. We estimate our damages to be in excess of $1,000,000. Additionally, we have commenced actions to recover the monies we invested in opening the venue, as well as the monies they owe us under our management agreement.
We are currently working to open a new restaurant, garden, and wine bar concept in Chelsea. This will be a repositioning of an iconic property. We are excited about the location and will officially announce it this week or next. D&N is stronger than ever. The brunch is presently held every Saturday afternoon at the former Buddha Bar spot
. We are fortunate to have solid partners involved. We are looking forward to celebrating our 30th birthdays there on March 31st – should be a good one!
Most promoters/owners would love to expand their brands but tell me they can’t without cloning themselves. You have a twin (Daniel) and therefore should be ahead of the pack. What are the advantages and disadvantages of working with your twin?
The biggest advantage is trust. We look after each other’s best interest. There is usually no tit-for-tat. We both pick up the slack wherever and whenever it’s needed. The disadvantage are our brotherly office disagreements… they can be a little disruptive – hehe. One of the smarter things we did is partner with a non-family member. He not only serves as a partner, mentor, and dear friend, but his involvement truly helps to balance out our sibling rivalry by serving to be a great tie-breaker.
Is your crowd immune to swings in the economy?
I believe our clients are no different than many in America who are affected by swings in the economy. Sometimes it is a true economic change in our client’s financial situation and sometimes it is their sensitivity to being compassionate to those that have less, and in that capacity they choose to not flaunt their wealth. We know firsthand that they always feel the ups and down one way or another.
A couple of years ago I declared that you and Daniel were "the next big things," even though I thought that was old news at the time. What have you done to prove me right and who do you see as the next big thing?
We appreciate the compliment; thank you, Steve. We continue to strive and work toward keeping your prophecy true. One thing we hope we have shown you is staying power in brand creation. Day & Night is in its fourth year of business… outlasting many a skeptic and is stronger than ever. In this business, we both would agree it is a marathon, not a sprint, and therefore we work hard every day, hone our skills, and make the client experience the best it can be. We were fortunate to have partnered with someone who believes in us completely. Day & Night was a spring board toward changing the way people perceived brunch and, together with a few others, revolutionized the day club business. We were fortunate to have started out with a bang and have kept the momentum going ever since. We have to keep up the energy with new trends and concepts to keep it fresh and exciting for our current and future clients and partners. We also have an amazing team at the
office to whom we are eternally grateful who also help generate the excitement around our brands.
Who do you see as the next big thing?
Cristina Civetta (Events), David Berrie (DJ), Oli Evans (Promoter), Romain Pavee (Nightclub Host), Pavan Pardasani (Marketing), Adam Alpert
(Talent Agent), Micha Jesse (TV Host), Jon Neidich (Restaurant Owner), Philippe Bondon (Maitre ‘D), Eric Marx (Operator), The Chainsmokers (DJ’s), Nima Yamini (Artist Management), Mick Boogie (DJ), Jonny Lennon
(Entertainer), Tim Sheldon (Door), Roberto Buchelli (Operator).