HOPE Stockholm Co-Founder Ann Ringstrand Launches New Brand in NYC

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Last night in Soho, the co-founder of iconic Swedish brand HOPE Stockholm, Ann Ringstrand, launched her eponymous new collection to raves. The line features three exquisite blends of scents she developed with her Paris team and gemstone jewelry which marries 60s Scandinavian style with native mala beading.

From black tourmaline to white howlite to dark red jasper, each energetically charged piece was locally sourced and hand cut into uneven beads by artisans in Brazil. The fragrances and oils are meant to compliment the jewelry, with scents designed to linger on the gemstones and keep you connected to yourself while you navigate the rigors of the modern urban world.

“The story is that I have always created designs and concepts that reflect the time we live in,” she told us. “My path has travelled through the field of fashion towards this lifestyle concept that touches our senses. During my 25 years as a designer, I have constantly lived my life in the fast lane, focusing on the future. The now has never been on my agenda. Neither have goals been described as feelings.”

But with these new projects, she explained how she is attempting to slow things down, to be more reflective and inward-looking.

“I finally came to a point where I was missing the feeling of present life,” she revealed. “I started searching for tools to support my need to be in the moment. I discovered that a fantastic way to get in contact with myself was to include my senses. My new brand actually carries both native wisdom from the world of spirituality and a design for urban life that matches my aesthetic style.”

For the opening event, she collaborated with her former Lower East Side studio mate, sculptor Maria Moyer, to create one-of-a-kind sculptures and fragrance diffusers inspired by – and made specifically for – the new brand.  All were exhibited in the showroom of their third studio partner, lighting designer Lindsey Adelman. Together they created an atmosphere that eloquently exuded the ultimate essence of Ann Ringstrand.