Happy Sam Valentine’s Day and Week! I’m talking about Sam Valentine; the cool, cool rock and roll promoter that I work with every Thursday at Hotel Chantelle whose birthday is tomorrow. He lives rock 24/7, 365 days. He has the hair to prove it. This week, he is all over town celebrating, culminating in his sleaze rock festival called “Big City Rebels 5,” this Friday at Webster Hall. He has the band CRASHDIET playing, and much, much more. He says that he hasn’t been this excited in years. I caught up with Sam and asked him to tell me all about it.
It’s your birthday week and you have been celebrating this blessed event. What’s happened so far and what’s ahead?
So far I’ve been taking it easy and concentrating on promoting the big event coming up on Friday: my once-a-year sleaze rock festival called "BIG CITY REBELS 5.” This year I got the leading band in this new rock ‘n’ roll movement called CRASHDIET; they are basically the Motley Crue of our generation along with the bands THE LAST VEGAS, WILDSTREET, WICKED, and NASTY HABIT… lots of new blood with lots of passion, talent, and attitude. On top of this we have the rock n roll designer TOXIC VISION doing her party “GIRLS, GIRLS, GIRLS” with us; we get 30 girls and dress them in her trademark sexy bodysuits and they just go wild all night. As if that isn’t enough, for the after-party we are filming for a future episode of the popular TLC show NY Ink; Megan Massacre and Jes Leppard from the show will be guest DJing along with Joe Letz, the drummer of the industrial band COMBICHRIST. This is considered to be the rock ‘n’ roll event of the decade here in NY and it will live up to that.
Before the Festival on Friday, I have my weekly Wednesday the rock party RIOT AVENUE at Webster Hall. It’s known for its high level of debauchery, and this week we have a heavy metal magician and a strip contest.
On Thursday night, my actual birthday, I’ll be celebrating with my intimate friends at Hotel Chantelle’s GENERATION WILD party; that’s where the hangover will be started, and I expect the night to be crazy. I’ve got some very special guests coming as well.
You are a true rock and roll disciple. Tell me why rock is the true religion.
Growing up I had nothing to keep me company but rock ‘n’ roll. The moment I saw bands like Guns N’ Roses, Skid Row, and Motley Crue on TV, I was hooked. I connected with this larger-than-life sound, look, and attitude. I like all kinds of rock ‘n’ roll, though I have a passion for the sound of loud guitars and pounding drum beats. It’s a style of music that rebels against the norm, and it expresses every feeling – from the love songs to the angry or just the party songs – it has it all. I don’t know where I would be or what I’d be doing with my life if rock ‘n’ roll hadn’t been there to guide me. I had no role models growing up but the rock stars on TV, which probably explains why I get in so much fun trouble all the time.
I DJ with you on Thursdays at Chantelle. You incorporate local bands into your set. Tell me why this is so important.
This is the most important thing to me. The hits that people know are needed, but these bands already had their success and got their money. The local bands are struggling to push and keep rock ‘n’ roll alive, and if we ignore them by not playing their music or rocking out to it, how is rock ‘n’ roll going to survive? Everyone likes to get a new car or a new apartment… new things are great, so why not want new music made by our generation? By playing these songs, we teach people there’s still great talent out there and rock ‘n’ roll is getting stronger than ever. It’s been growing in the underground for quite a bit now and it’s almost ready to explode again. It’s our local talent that is making this possible; their songs are as good as any classic, so why not play it in our sets? Someone has to put a stop to the same Bowie and Blondie songs being played over and over at every "rock" party.
You swear by sleaze rock. Who are the sleaze rock players and what defines that sound?
Sleaze rock is the freshest most dangerous and fun sound in rock ‘n’ roll right now. It takes from bands like Guns N’ Roses and Motley Crue – that party, badass, rebellious sound – but it’s being made by young people from this generation, so it took a life of its own, updating that sound to what we now call sleaze. It was made popular by bands like Hardcore Superstar, Crashdiet, Backyard Babies, and such. All these bands are from Sweden. Over there it’s the style of rock ‘n’ roll that dominates, and now it has spread to America with bands like Wildstreet, The Last Vegas, Dirty Penny, Sex Slaves, and such solidifying the following over here. It’s music to party to. It brings the fun back to rock. It has the larger-than-life rockstar look. It has danger, is dirty-sounding, and speaks to us, the generation that’s fed up with all this emo and generic sound that rock has had for the past decade. Plus, it’s giving strippers all around the world new songs to get naked to!
“Hey, Hey, My My” rock and roll will never die, but most clubs don’t play much of it. Will rock be played in clubs in five years? Is it a viable genre for anyplace except dive bars and hipster hangouts?
I believe so. If you look back five years ago, there’s no place that would have ever let me play a sleaze rock track, but now they call ’cause every club wants that edgy look that this scene is bringing. I believe that in five years the sound will be just like the ‘80s again. It will be everywhere. It will be a great time, and everyone is going to want a piece of it. The pop world has drowned itself. Kids are bored. They need this new edge that sleaze rock and sleaze metal is bringing to music again… plus, it’s feel-good music and no one can be against that. In five years, I think my word will be proven right; it will be rock ‘n’ roll land once again. It’s long overdue.
OK, you’re going on a long rocket ship trip and can take 10 songs…what are they?
- Crashdiet – “Rebel
- Guns N’ Roses – “Night Train”
- Skid Row – “Youth Gone Wild”
- AC/DC – “Whole Lot of Rosie”
- Crashdiet – “It’s a Miracle”
- Wildstreet – “Easy Does It”
- Hardcore Superstar – “Run to Your Mamma”
- Motley Crue – “Kickstart My Heart”
- Backyard Babies – “Drool”
- Airborne – “Raise the Flag”
Tonight the house community will gather to support Gwen McCrae who gave us the hit "Funky Sensation" and so much more. Ajna, 25 Little West 12th Street, will be packed to the rafters with DJs, performers, and hosts. Gwen suffered a major heart attack in London and this event is being held to raise cash to get her home to her family.