Stay Swathed in Denim with H&M’s Conscious Collection

Sandra Rieder and Chloe Wheatcroft (Muse) wear H&M Conscious Collection. Photos by Jaesung Lee.

We live in our denim — there’s simply nothing else that makes more sense for our lives. H&M has given us new reason to stay swathed in the stuff with the launch of the new Conscious Collection, available to shop now in stores and online. The materials that make up the collection are more sustainable than ever, and the processes used to create each wash are scrutinized for minimal environmental impact. To top it off, the collection is gorgeous. Smart and pretty? Sounds like the perfect package.

Sandra wears an H&M Conscious Collection cardigan, H&M zipper turtleneck, and refurbished jeans by Rialto Jean Project. Chloe’s overcoat by H&M Conscious Collection.
Chloe wears H&M Conscious Collection bra top, embroidered button down (worn over the shoulder) and skinny jeans, Sandra wears H&M Conscious Collection jumpsuit and sweatshirt, and Cosabella bra.

Photographer: Jaesung Lee
Models: Sandra Rieder and Chloe Wheatcroft (Muse)
Stylist: Alyssa Shapiro

Hair: Jason Murillo
Makeup: Dana Rae Ashburn
Stylist Assistant: Emily Ovaert

Shot on location at 13 Eight Avenue, a West Village townhouse available for sale now. For more information, click here. Special thanks to the Eklund Gomes Team and Clayton Orrigo.

Crop Your Tops: The Aughts Are Back

Photo by Justin Bridges

Remember when bootcut jeans were everything? When flip phones reigned and a girl couldn’t take a meandering lap around the high school track without replying coyly, “Guess?” to any boy who asked who made those jeans?

The ’90s may have had a pleasantly tight grip on fashion for the past few years, but hints are popping up that it may be time to embrace change and move onward… if not to the newest styles, then at least up to the early aughts. Crop tops are fresh again, and there’s no better way to wear those abbreviated shirts than how they originally looked best; Guess did bootcut best then, and the 33-year old year old American company’s handle of the style remains solid now.

It’s hard to find a designer who hasn’t worked a crop top into a collection recently; from Alexander Wang to Carven, you’d really be hard pressed to find someone who isn’t catching the early aughties wave.

Still, it’s nice to know that the brand who was there the first time will be there for you when you need them again, and we’re all kinds of crazy about those logo tanks.




Kat (Marilyn) wears Guess bootcut jeans and Nike Air Force 1 sneakers throughout. Get the look with this Guess striped sleeveless mock-neck crop top, the all-black version, or this Guess sleeveless double v-neck sweater.

Photographer: Justin Bridges
Fashion Editor: Alyssa Shapiro
Hair and Makeup: Margina Dennis

Special thanks to Pamela Bell.

All I Want Is a Pair of Denim Underpants

You guys, my birthday this weekend. I will be 29 years old. And that’s actually 29 years old, not thirtysomething but just saying I’m always turning 29 because ha ha ha isn’t that so clever and cute? Anyway, because I am not yet in my thirties, I think it’s perfectly reasonable for me to wear denim underpants. Right? Right.

My friend Darci told me she was going to get me these for Christmas, but fuck that! I can’t wait that long. All I’ve ever wanted in my life is a pair of boxer jorts, because it really is time to take freeballing to a whole new level. I mean, LOOK AT ALL OF THE STYLEZ:

I think the pair with "me" in Japanese really say "me," wouldn’t you agree?

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Two New Denim Collabs Courtesy of Levi’s & JT

Two new denim lines will be soon be premiering at Brooks Brothers and Target thanks to collaborations with Levi’s and Justin Timberlake’s William Rast label. Levi’s is bringing classic jean styles to both Brooks Brothers standalone-stores as well as its e-commerce site. “Co-branded as Levi Strauss for Brooks Brothers, the $148 designs come in three fits and six washes for men, with all product made in the U.S.,” says Women’s Wear Daily. Each of the styles fit into a classic aesthetic category (read: don’t expect any heavy washing or distressing here). The denim line sells for about $50 more than Brooks Brothers other in house jeans collection, but (at least in terms of sales angles), it has the advantage of being U.S.-made.

Meanwhile, William Rast is following suit and bringing embellished Americana styles for both women and men to Target come Dec. 19. “The collection for Target was inspired by the essence of the William Rast brand—the iconography of biker culture and American denim heritage,” Colin Dyne, William Rast’s chief executive officer, told WWD. Unlike Brooks Brothers x Levi’s, this collaboration is likely to house a far more ornamented take on classic American staples.

Obama’s Dad Jeans on Sale… in Rwanda

It looks like Weatherproof isn’t the only fashion brand utilizing Barack Obama as poster child for its clothes without the president being any the wiser. Across the Atlantic a denim brand is taking things one step further. Stores in Rwanda are hawking ‘Obama Jeanswear,’ a collection of denim of which is best categorized as ‘dad jeans.’ picked up the story from travel writer Kristin Luna, who noticed Rwanda is also home to homages to Obama in the form of a ‘Yes We Can’ photo studio.

Jokes surrounding the poor wash choices and ill-fitting denim of the president have been alive and well from long before the president took office. Whether or not he’ll step up his denim game anytime soon remains to be seen. Hopefully he’ll make some progress come April 5, when a no-doubt blue jean-clad president will throw the first ball at the Washington Nationals opener.

A Crisis in Cut, or Why Your Dad is Wearing Mom Jeans

“[Why] are blue jeans, that most blameless and universal item of apparel, the one thing men always get wrong?” asks Guy Trebay in today’s New York Times Style section. “Why is it that so many middle-aged men end up wearing mommy jeans or pants reminiscent of Ted Danson in ‘Cheers’?” We’ve often wondered the same thing ourselves. Our favorite thing to see on grown men are those jeans that have an adjustable buckle in the back above the seat, allowing the user to customize his experience to either crotch-hug or sag depending on his mood. Trebay argues that after a few decades of runway denim treatments — weird artificial distress marks, kinky bleach patterns and a whole range of crotch-hugging, “dorsal cleavage”–revealing rises — men of a certain age must be overwhelmed by the sheer volume of choices available. But worse than that, they forget about the fit, which should, Trebay argues, be tight.

(‘DiggThis’)Guy’s advice: no pair of jeans will make you look younger, no matter how silly you’re willing to look. You can get nice Wranglers or Gap jeans for cheap. And, as far as complacency is concerned, grown men should care about their pants. His final advice is to find jeans that “fit your rear” and that don’t project any psychological or other scarring. But how many middle-aged men want to wear understated jeans that let their own body do the work of looking good? Not everyone can slip into a pair of 13MWZ Wranglers like Harrison Ford in “Extraordinary Measures” (Trebay’s example) and look grown-man hot. Everyone else has to shop around for jeans that soothe their body’s insecurities or, more likely, just find something that fits, something like what Ted Danson had. We agree with Trebay and any argument encouraging grown men to embrace their inner handsome. We empathize with men who have stopped caring about their jeans, and we respect the license to wear pants that bring happiness and comfort, if not good looks. But we are also most definitely in need of a return to sensible, well-fitting handsome fun, as Trebay suggests. We propose a fashion-industry stimulus to buy every man above 35 a pair of jeggings — a snug solution for any rump!

Communist Jeans Coming To A City Near You

North Korean-made denim will soon be making its way around the globe thanks to a traveling temporary boutique thought up by three Swedes. Just a few months ago new Swedish denim label Noko launched after Jakob Ohlsson, Tor Rauden Källstigen and Jacob Aström, up late drinking one night, found an imports and exports contact on North Korea’s official homepage. Spiegel has an interesting, play-by-play account of what followed, including a meeting at the North Korean embassy in Stockholm, where the trio brought along “Ohlsson’s father, a suit-wearing dentist, to their first meeting to add an aura of credibility.”

What followed was a decidedly bizarre back and forth between Sweden and North Korea, to set up manufacturing. Then came the huge press push and then the bailing of the sole Swedish department store committed to carrying the controversial jeans. But Noko wasn’t discouraged. The brains behind the unique company have instead set up “their own shop in Stockholm — which includes both jeans and a museum of North Korea.” The shop opened in late December and according to Noko‘s website will only stay open through early February. After that, “it’ll leave Stockholm and travel elsewhere,” therefore marking the world’s first-ever traveling pop-up shop hawking communist-made wares.