According to Wikipedia, "Jash" is a Kurdish word referring to enemy collaborators who fight against the interests of country, used in a similar (and pejorative) manner as "quisling" or "Benedict Arnold." According to the Internet, Jash is also the name of a new comedy channel launched over the weekend at South By Southwest, put on by YouTube and starring Tim Heidecker, Eric Wareheim, Sarah Silverman, Michael Cera, and Reggie Watts. The goal of the project is to create "a comedy platform with complete creative autonomy," although the description of the SXSW launch event sounds way more, well, SXSW-y, complete with buzzy phrases like "collaborative innovation in the digital space" and "the thriving world of digital media in entertainment." Woof.
And, because this is SXSW and people have to tweet about literally everything that happens there, portmanteaus, puns and taglines people have come up with on Twitter about this thing already include "Jashhead, Flash your Jash, Jashtag, Jashed Potatoes, splishsplash I was taking a Jash, Jashercized." We’ll see where it all goes from here. In the meantime, watch the first ever Jash video below. In it, there are scenes of popular YouTube videos being destroyed, which may be wishful thinking for everyone who has grown weary of Harlem Shakes and screaming goats.