Avenue A Soundcheck’s “Mondays Rock:” An A-List Music Industry Event

Every Monday night, at the intimate The Double Seven club by the Hudson River, three new music talents are being heard. Here, signed and unsigned recording artists are performing private concerts to crowds filled with music industry, fashion, and the arts insiders – people passionate about music. And if you’ve ever wanted to witness an unsigned artist finally get discovered by all the right people, then say hello to your new Monday night plans: Avenue A Soundcheck’s “Mondays Rock" series.

“Soundcheck is the peoples’ champ, the underdog," says Nima Yamini, the production company’s founder. “We’re sticking up for the little guy.”
 
Yamini, with a team of music managers, artists, and record labels (Universal Music, Interscope, Ultra), and the support of The Double Seven’s owner Jeffrey Jah, crafted the weekly “Monday’s Rock” concept, in which talent is carefully curated, and three new indie-rock-alternative artists are showcased to a crowd of music industry executives, artists, and all-around music-lovers. Tonight’s show will feature the erotic, lingerie-clad troupe Roma! (recently featured in Billboard), while last week’s crowd witnessed a performance by electro-rock-pop artist Zander Bleck, who has toured with Lady Gaga.
 
And so far, the series is a hit, with past performances consistently packed. 
 
“This show isn’t targeted toward models, celebrities, Wall St. guys – that stuff is the least important thing to me,” Yamini says. “The most important thing is that the musicians feel like they have a home."

Agency: Where Hollywood Meets Vegas

Everything about Agency is a secret; its quiet opening before the New Year, covert entrance and private patio, and unannounced performances by the world’s top DJs. But like any really good secret, it doesn’t remain so for long.

Located in East Hollywood, this 250-person covert nightclub offers what other big and bombastic late-night destinations don’t: an invite-only, front-row seat to the most sought-after house DJ performances, in a retreat teeming with sexy and creative energy – the creativity beginning the moment you walk in.

The guest first enters into an eerie, butcher shop inspired hallway that leads up a gold-painted, darkened stairway into a flirtatious, engaging retreat,” says co-owner Jordan Buky. “There’s chandeliers suspended from the copper ceilings, theatrical red walls, plush turquoise sofas, and eye-catching leopard-print flooring surrounding its secluded alcoves.”

The interior also includes a full-service bar, a giant DJ booth, and separate VIP entrance/patio attracting bottle service and A-list clientele.

Agency is built with the newest technology and sound,” says co-owner Cy Waits.” It’s the only club in LA where Hollywood meets Vegas.”

But take note: Agency is only open Tuesdays and Saturdays. Torture, right? Quality, not quantity.