Founded by retail vet Sam Ben-Avraham and designer Valentino Vettori, IMPROVD has earned more than a little media attention since launching last year, when their debut collection was immediately picked up by the likes of Barneys New York and Saks Fifth Avenue. IMPROVD’s latest range of artistically crafted avant-garde basics is just as covetable, so they’re throwing a party at their Meatpacking storefront to celebrate tonight – and you’re invited.
While the success of their SS12 collection, inspired by the vivid colors and unique feather-shape of parrots (above), is enough reason to party, IMPROVD is also hosting an art exhibit as part of an ongoing artist collaboration series. Tonight from 7-9pm at the IMPROVD store (819 Washington Street), acclaimed English illustrator Blue Logan will unveil a series of fashion illustrations created just for the brand, which are available for purchase through November. We hear cool kids DJ Becka Diamond and DJ Cash are spinning the night’s soundtrack, so consider this an essential first stop for your Wednesday nightlife itinerary. Swing on by!