IKEA is cool now – as we told you this last month, when we had three NYC creatives repurpose their iconic Frakta bag in our April issue of alexa BlackBook. But now they’re really taking things to the next level, collaborating on an entire capsule with Off-White (and new Louis Vuitton menswear) designer Virgil Abloh.
For those of you who have been living under a rock for the last year (or have spotty WiFi), Abloh already teamed up with the Swedish mega-retailer on a super meta shopping bag last summer. Since then, there have been a ton of rumors about what fashion’s latest enfant terrible could be up to. He’s dropped some hints on Instagram, leading hype machines and fast fashion connoisseurs to the conclusion that IKEA would get the full Off-White treatment sooner than later. And for once, the Insta-sleuths were right: last night, Abloh previewed his all new IKEA x VIRGIL collection via livestream.
The collection includes: a wooden chair in Abloh (and IKEA’s) minimalist style; a glass chest of drawers, perfect for showcasing your new Off-White Nike Air Prestos; a triangular doorstep (yeah, we know); and handshaven ironic “BLUE” and “KEEP OFF” rugs. Abloh also shared a new version of his “SCULPTURE” Frakta.
Called “MARKERAD,” the product line is apparently curated specifically for millennials – as if that weren’t incredibly obvious – as was the livestreamed preview. Via YouTube, the designer walked his audience through each prototype, answering questions about his inspirations and intentions for each design. Abloh also encouraged his audience to leave comments and questions in the live chat and on Instagram (using the hashtag #IKEAxVIRGIL) so he can continue tweaking the designs before they drop in June.
The collab is coming at a perfect time – and for both parties. Abloh’s stock has only continued to rise, especially with the 38-year-old’s new Louis Vuitton appointment. As for IKEA, the brand has seemingly transformed into a fashion powerhouse, teaming up with designers like Walter Van Beirendonck and celebrity stylist B. Akerlund, as well as a much hyped over Vetements collaboration that never actually came out. Consequently, influencers and streetwear fanatics ended up putting their own spin on the IKEA trend, creating everything from Frakta thongs to IKEA bongs and Yeezy’s. What a world. Just remember kids, BlackBook did it first.
Watch the full IKEA x VIRGIL livestream below and revisit our Frakta Fever article here.
Photos courtesy of Eddie Lee/Hypebae