Kim Gordon for Iceberg SS15, art directed by Olivier Zahm
For its spring 2015 campaign, Iceberg CEO Paolo Gerani turned to the time-proven inspiration of the company’s original designer, Jean-Charles de Castelbajac, whose admiration for Andy Warhol in the 1970s spawned collaborations with the downtown figures at the time, namely the Factory.
To implement the campaign, Gerani brought in editor in chief of France’s Purple magazine Olivier Zahm to art direct. This isn’t the first time Iceberg has collaborated with star creative figures, so Zahm was able to look inward at Iceberg for inspiration — from Oliviero Toscani‘s I Contemporanei campaigns from the ’80s, which then featured figures like Andy Warhol, Vivienne Westwood, Franco Moschino, Ettore Sottsass, and Elio Fiorucci, to Steven Meisel‘s ’90s take with the Gente di oggi campaigns, photographing Farrah Fawcett, Sofia Coppola, Iggy Pop, and Isabella Rossellini. What emerged is a mash up of Iceberg’s fashions for spring 2015 and archival 1970s pieces that tell the story of the brand’s 40 year history through, as Zahm put it, the “iconic faces of today’s New York.”
Artist Jeanette Hayes, musician Donald Cumming and his partner, actress Georgia Ford, writer Glenn O’Brien, legendary founder of Sonic Youth Kim Gordon, artist Olaf Breuning, Stella Schnabel, photographer Sandy Kim, artist Rita Ackermann, writer Karley Sciortino, and rapper and performer Mykki Blanco all sat for Zahm (who also posed) and photographer Gianni Oprandi for what resulted in Iceberg’s “Downtown Gallery.”
Take a look, then watch the portraits modeled on Andy Warhol’s screen tests, below.
Watch the videos:
Sandy Kim, photographer
Stella Schnabel, actress
Jeanette Hayes, artist
Karley Sciortino, writer
Mykki Blanco, rapper and performance artist
Kim Gordon, musician
Glenn O’Brien, writer and creative director