EMM Group Opens The General, A Sure-Fire Hit

I’ve was invited to the friends and family opening of The Generalthe new restaurant from EMM Group at Bowery and Spring. EMM is Eugene Remm, Mark Birnbaum, and Michael Hirtenstein. They are the force behind Abe & Arthur’s, CATCH, CATCH Roof, CATCH Miami, Lexington Brass, SL, SL East, Tenjune, Chandelier Room, Revel Nightlife, FINALE, and Bow, and lots of other stuff. Bow and Finale are the other parts of the Spring and Bowery space that once housed Boulevard and Crash Mansion. Executive chef Hung Huynh of Top Chef fame offers up modern Asian cuisine in a red-chaired gilded wallpapered paradise. All the inside-info is here.

Opening up this time of year is interesting. Most operators look to open in the early or late stages of spring or fall, and with 300 seats, there will be a lot of kinks to be worked out. Groups like EMM have fewer kinks than most.  Opening now allows the place to hit its stride as the nice weather and affluent snowbirds return. They can do no wrong in my book. The General stretches the Bowery strip from its previous above-Houston Street border where joints like Daniel Boulud’s DBGB, Gemma, Peels and many others serve neighborhood residents and well-heeled visitors. This is not the Bowery of my youth. Little Steve Lewis trivia: my great uncle was one of the famed Bowery Boys.

Most clubs reported near-normal attendees for the week after New Year’s but much lower revenues. People went out but seemed to be tapped or burnt out.  For all except for the very top operators, New Year’s Eve is a loss when you account for the naturally slower nights preceding it and the after-effects. I’m still beat up from all the rushing around, and Christmas bills are still being paid. Getting me out requires special coaxing.

Many people obviously get terribly drunk on New Year’s Eve and try hard to slow it down for a couple of weeks. Then there are those resolutions which often include a step back from the boozing. My resolutions always end in a vow to break all my resolutions ASAP. We are still enjoying tourist dollars, but those will fade away as vacation bucks tend to fly to warmer climates this time of year. The cold keeps people in and, well, you get the idea.

EMM group is way ahead of this game. They have a built-in clientele that’s enamored with all their other joints. CATCH is still more than killing it, and the word "NEW" is always a sure draw. The General, a NEW offering from an established hospitality group enters as a sure thing. I’ll keep you posted.

EMM Group’s The General Launches New Bakery Today

The General, EMM Group’s latest Asian restaurant on Bowery, gets even newer with today’s opening of its bakery. And while this is a charming update on the sweets front, the announcement becomes positively electrifying with the introduction of two menu items: World, meet The Cereal-Inspired Donut & The Breakfast Pretzel Bomb.

Crafted by pastry chef Thiago Silva – the chef behind every EMM restaurants’ desserts – the cereal-inspired donuts ($3) come in six combos, three of which include: Fruity Pebbles with Cereal Milk, Coffee with Espresso Cream, and Coco Puffs with Coco Cream. The breakfast pretzel bomb ($4-$5) – a good dose of protein, dairy, and salt – is filled with egg & cheese, with a choice of ham or bacon.

Stumptown Hair Bender coffee is also being served, as is fresh orange & grapefruit juice.

It’s also open seven days a week, from 6am-2pm.

Free Wi-Fi is available.

I know; it just keeps getting better. Life is sweet.

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[Photo: NYT]

Industry Insiders: Meet Chris Hessney, EMM Group’s VIP Manager

Celebrity sightings are just a day in the life for Chris Hessney, the VIP Manager for EMM Group and their property CATCH, one of New York’s most exclusive seafood spots. “Since CATCH is a major destination, there’s a good chance you’ll spot a celebrity or ten dining at a table near you, a model, or a business executive of a company you’re a fan of.”

But more than the sightings, it’s the little moments that keep Hessney psyched about working at the Meatpacking District restaurant. “I love watching guests’ over-the-top reactions when we set the crispy whole snapper or the Cantonese lobster on their table,” he says. “Our one-year anniversary brought in over 800 groups of guests on a Monday night, which was an absolute blast.”

Top-notch New York food and hospitality has been the mainstay of Hessney’s career, where he was maitre’d at Morimoto, and manager of The Standard Grill. And it was at The Standard in 2008 where he first met EMM co-founders Eugene Remm and Mark Birnbaum. “EMM was the perfect next step for me,” Hessney says. “With them, the sky’s the limit.”

Find out CATCH chef Hung Huynh’s favorite app here.

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In Their Own Words: Four Entrepreneurs’ Favorite Apps

What do a dominatrix, two celebrity chefs, and a fitness founder have in common? Not much. So we brought them all together under one umbrella question: “What is your favorite app?”And like most things that can fit inside your phone and purse, these apps give great insight into who these stop-at-nothing entrepreneurs are. It’s like hacking into someone’s cellphone, but with descriptive consent. Here are these four visionaries’ favorite apps, in their own words.

Aarón Sanchez
Aarón Sanchez is the co-star of two Food Network series (Chopped and Heat Seekers), and the culinary visionary behind NYC’s taqueria Tacombi, Kansas City’s Mestizo, and Crossroads restaurant at House of Blues nationwide. Sanchez was recently a guest chef at the White House and received the “National Award” at the Flavors of Passion Awards, honoring the nation’s best Latin chefs.

"Since my wife, a pro musician, and I are constantly on the road, we like to use SongKick to find which of our favorite bands are playing in the cities we travel to. It’s also a great way to track lesser-known artists who may not have the reach of bigger acts. It’s brilliant.”

Brynn Jinnett
Brynn Jinnett is a former dancer with the New York City Ballet and the founder of Refine Method, a chain of boutique circuit training studios in NYC, whose clients have included Ivanka Trump and Kelly Ripa. Rooted in the latest research in exercise science, Refine exercises your body by using its own weight – pairing squats, kicks, and pushes with its own unique pulley system and high-intensity cardio. Since opening in 2010, Jinnett’s Method has exploded, expanding to three locations across NYC.

“My favorite app is MindBody Biz Mode [FREE], which allows me to schedule clients on my iPhone. With our third location opening this month on the Upper West Side, it’s great to be able to manage multiple locations while on the go!”

Hung Huynh
As the executive chef of NYC’s Catch seafood restaurant in Meatpacking and third season-winner of Top Chef, Hung Huynh is joining with EMM Group again to open the second outpost of Catch in South Beach, inside the James Royal Palm on Collins Avenue.

“My favorite app, Seafood Watch [FREE], keeps me up-to-date with current and fresh fish from the area’s nearby restaurants and stores, inspires new ideas, and educates me on the importance of sustainable seafood.”

Nina Payne
Nina Payne is the founder and president of Domi Dollz, a company of professional dominatrixes who bring kink out of the dungeon and into the mainstream with their New York-based workshops and educational performances. This month, the Dollz are launching their first eBook titled Kinky Amour; with personal stories and kinky tips from Payne and company, as well as video tutorials and photographs, the Dollz’ teachings will be downloadable and available worldwide.

“The Domi Dollz love the Dirty Game – Truth or Dare app [FREE]: it’s a huge collection of very naughty and wild truth or dares. It’s such fun to revisit the game we played as teenagers, bring the app to parties, and spice things up.”