Fashion week is here, and with one unofficial and a second official day in, trends are beginning to emerge. Three occurrences and a trend it makes, yes? So in the case of Veronica Beard, Honor and Richard Chai (three brands with entirely different aesthetics) the trend that emerged had more to do with an attitude—and the attitude came in the form of hair.
You have to hand it to Veronica Beard, the doubly eponymously named collection made by and for working mothers who are managing to keep it together. Zip-away dickies are prevalent in their collections, so it only makes sense that the Veronica Beard woman could make do with one thing and turn it into a wonderful other. For instance, men’s hair product: Hair stylists from O&M made it look as though Veronica had simply dipped her fingers into her boyfriend’s gel and swiftly swooshed it through before rushing out to begin her day. Now it’s hers.
photo courtesy of Veronica Beard
Like haphazard lip stain applied in the back of a moving taxi, there’s something enviable about these looks, as if the wearer didn’t put much thought to it, but managed to hop out of the car or shower looking cool anyway. Though more effort went into the hair backstage at Veronica Beard, the nonchalant I just stole my boyfriend’s product before running out with wet hair and I still look hot is there, and we want to be her. And why wouldn’t we? She’s got more important things to do than stand in front of a mirror preening. But let’s not forget that looks are still important, or we wouldn’t be here, would we?
What’s true of one show was true of a few, though the iterations of undone hair varied with the clothing from Couldn’t-Be-Bothered to Goodtime Gal, depending on the designer. At both Veronica Beard and Honor, the hairstyle implied that maybe the hair had been done. It’s just that it had been done the night before. The only togetherness that mattered was that of the outfit. To hell with the hair!–in the best possible way.
photo courtesy of @pfpicardi via Instagram
At Honor, no matter how pretty the tailored jackets with floral lace applique and ultra sweet dresses, it was as if none of the girls could have been bothered to do her hair, or rather redo her hair after a roll in the hay, according to hair stylist James Pecis. He created the loose ponytails with even looser curls and a spray of tiny floral pins that could have passed for accidental wildflowers. Though the clothes may suggest otherwise, this season the Honor woman hasn’t necessarily kept hers—and all the more power to her.
Following the practical lead but in a more youthful fashion was the Richard Chai LOVE model. Her hair was tidy—a bit of a change from Honor and Veronica Beard—but it boasted the same nonchalance. Center parts kept neat with Aveda Men Pure-Formance Liquid Pomade made for purposeful hat-hair; all the better with which to whip off a beanie or toss on a snapback without fretting where the ponytail/topknot/whispies go.
photo couresty of Richard Chai
With wildly varying aesthetics, these shows still managed to keep perfectly undone hair in common, though all in differing forms. If the hair theme of the season is unkempt cool, count me in. We could all use more time in the day.
Main image: photo by Dan Lecca.