Prema Is Absolutely Your New Favorite NYC Salon


Lower East Side mainstay and BlackBook favorite Prema has a new couple in charge. Hair and makeup gurus-turned-married couple Nick and Gregg Lennon Jr. have taken over Prema’s Lower East Side location, with the goal of turning the space into a haven for all of the city’s coolest creatives.

Launched in 2004 by Francesco Ruggerino with its first location in Bondi, Australia, Prema has been a radical force in the industry for over a decade. With two locations in Australia (Bondi and Surry Hills), the salon set up shop on Stanton Street in 2014. Walking through the neighborhood, there’s no shortage of quirky hair salons; but there’s none like Prema anywhere in the city.

To celebrate their appointment last month, Gregg and Nick threw a “Paint It Black” party in which the space got its ’80s goth makeover. With all black everything and a giant painting of Edward Scissorhands, it’s no wonder Prema is the go-to salon for some of NYC’s freaks, influencers and artists.


But it’s not just the top of the line stylists and unforgettable vibe that make Prema our new staple. As part of the queer community, Gregg and Nick are dedicated to making the salon an all-inclusive and safe space rooted in community activism. The duo plans to initiate “salon nights” at the salon, in which members of the community can come together for events and to engage in creative conversations. In the future, the partners also plan to produce events in which proceeds will benefit different LGBTQ charities.


Since its opening in 2004, Prema has developed a reputation for creating cutting edge looks with unique products, including Ruggerino’s own line, ANTI, (which is sold at the salon) and an innovative aesthetic. The owner has brought the same ethos to the Lower East Side, with the help of Gregg, Nick, and their team of leading stylists.


Prema is located at 101 Stanton Street in the Lower East Side. The salon is open Tuesday through Friday from 11AM to 9PM, and until 7PM on Saturday and Sunday.

How to Get the Most Perfect “Not-Thought-About” Hair Seen at Coach

Photos by Lucas Flores Piran for Redken

See every look from the Coach FW15 show here

“There’s this sort of coolness about natural hair, and we’ll probably see a lot of it this season because it feels very modern.”

So says Guido Palau, Redken‘s global styling director, and master of hair at today’s Coach show.¬†From the moment the first model stepped out wearing Stuart Vevers‘ fall 2015 designs for the brand, it was apparent just how cool the look was to be. There’s nothing fussy about it, nothing at all try-hard — the greatness of this look is that it works on every gal’s hair, because the end desired result is unique to you.

In a press release, Guido explains how aimed to keep the hair as natural as possible.

“[I] really played up the individual personalities of the girls. A lot of the shows this season want to keep the girls’ personalities — they don’t want armies.”

So how to get this individually unique, totally ideal, insouciant and cool hair?

1. Wash hair, allowing it to air dry. (Guido used sulphate-free Frizz Dismiss shampoo and conditioner from Redken.)

2. Create a part just off center to keep it just “not-thought-about”¬†without getting messy.

3. Smooth a touch of cream for shine near the roots (Guido used Redken’s move ability 05.)

That’s it, there’s nothing else to it. Stick straight, with a bend, wavy, curly, and so on, this is the kind of styling that truly looks good all around.




Are You Cool Enough for Marc by Marc Jacobs Raver Girl Hair?

Tied for first in coolest hair of New York Fashion Week? The raver girl buns that Katie Hillier and Luella Bartley had the MBMJ models wearing on the spring runway. This look ain’t exactly for the shy… but we’re not complaining. Let hairstylist Jason Murillo break the look down for you.

Gather your supplies. You’ll need:
Three hair ties
Spray bottle filled with water
Bobby pins
Shine drops, like L’Oreal Smooth & Shine


The Steps

1. Start with slightly damp hair using the spray bottle.

2. Using the comb, section the hair into three parts equal at the front, middle, and back of the head, securing each in a ponytail.

3. Twist each section and wrap the hair around the base of each ponytail, securing with a bobby pin or two. Hide the loose ends with pins.

4. Pour 3-4 drops of shine serum into the palm of the hand, rubbing together to coat both palms, then lightly smooth over hair and buns to help maintain a wet look throughout the day.


Photographer: Jaesung Lee
Style Editor: Alyssa Shapiro
Hair Stylist: Jason Murillo

Makeup Artist: Dana Rae
Models: Chloe Wheatcroft and Sandra Rieder (Muse)

Chloe wears choker by Gabriela Artigas and Expose long line bra by Kiki di Montparnasse. Sandra wears Helene cross-back silk bralette by Prae.

Want more how-to action? Get the Proenza Schouler surfer gal swoop here.

Get the Hottest Beauty Look from the Spring Runways Right Now

What was the biggest beauty trend we saw on the spring runways? Braids. Middle-parted plaits, cornrows, French…. they were all over the place, everywhere, and we liked it. For an updo that feels both cool and lady, we turn to Bibhu Mohapatra, whose models wore personalized variations on the look¬†— that means you can be on trend, and still do you.


Gather your supplies. You’ll need:
Hair gel, like Bumble and bumble’s¬†Bb.gel
Shine spray, like Bumble and bumble’s¬†shine on finishing spray
Bobby pins (a bunch of ’em)
Hair tie


The Steps

1. Start with damp hair, working a dime to quarter sized squeeze of gel from roots to ends.

2. Separate out the top portion of hair, and from that, use the comb to¬†section off hair to the desired plait or cornrow sections — whatever suits you best!

3. Start a French braid close to the forehead, continuing back along the section and to the end of the hair. Pin it in place for now. Repeat for however many sections you’ve created.

4. Comb the lower portion of hair into a low ponytail, securing with a hair tie. Wrap the loose end o the pony around the base, and secure it with bobby pins.

5. Wrap the loose braids from the top section around the bun you’ve created with the low ponytail, and pin into place.

6. Finish with shine spray to keep the style in place and looking fresh.


Photographer: Jaesung Lee
Style Editor: Alyssa Shapiro
Hair Stylist: Jason Murillo

Makeup Artist: Dana Rae
Models: Chloe Wheatcroft and Sandra Rieder (Muse)

Chloe wears Infinite Tusk choker by Gabriela Artigas and edge cotton soft bra by Cosabella. Sandra wears the 14K Yellow Infinite Hook earring by Gabriela Artigas and Talco convertible logo soft bra by Cosabella.

Runway Hair You Can Definitely Do at Home via Marissa Webb

To contrast the elegant, clean lines of Marissa Webb’s SS15 collection, the makeup and hair stylists created a sort of morning-after rocker look that looked completely badass. We saw an updo too far gone at Baja East… so one more messy braid and we’ve got a trend. This one you can totally do at home.

A three part French braid added a cool twist to the classic ‘do, and wisps of hair were left free¬†around the face for that slept-in and carefree look.

Separate hair into three sections for this one — one in the center as if you were going to pouf it (sidenote: remember the pouf?!), and two¬†on each side.

Join ’em all together at the ends and muss things up around your face and throughout the braid — the last thing you want is anything too perfect. The amazing thing about this hairstyle? You could probably go to bed with stricter plaits and then wake up like this. Oh girl you definitely woke up like this.¬†MWebb-4

Photos by Zac Sebastian

Morning After Hair at Its Best for Baja East

For Kevin Ryan, lead hairstylist for the Baja East SS15 show, the inspiration for the hair came with a story.¬† ‚ÄúThese girls got their hair done.¬† It was nicely done and then an activity has beaten them up.¬† It‚Äôs for ladies who have traveled, who have had an adventure,‚ÄĚ he said.

Morning after hair at its best, and we love it.

Photo by Zac Sebastian

DKNY Hair Like Kendall Jenner Like FKA Twigs Like Chola Girl Style

via @popsugarbeauty on Twitter

Wet, gelled to the head baby hairs — one of the many hairstyles to appear on the models in DKNY’s spring 2015 show. Whether today was the first time you saw them, or maybe it was back in 2012 when FKA Twigs covered i-D, they’re starting to stick, and I’m starting to really like seeing them.

Maybe it’s¬†cultural re appropriation… but I don’t have a problem with being introduced to cultural aesthetics¬†that educate one group about¬†another in a way we can get excited about — not just tolerate. Maybe it isn’t exactly aspirational to want to be associated with Mexican gangbangers, but maybe (maybe?) these introductions’ll help humanize us all.


Anyway, before I ever heard her music, I was in love with Twigs. Her aesthetic was and is¬†everything.¬†She made me curious about¬†a hairstyle and culture I hadn’t been familiar with before… and regardless of whether or not I’d try it¬†out (I definitely wouldn’t try out the lifestyle), I can appreciate it (the hairstyle).

So I was into seeing it¬†at Celine last fall… and¬†LOVE‘s fall 2014 issue¬†photographed by Phil Poynter and featuring models like Kendall Jenner…

And also pretty happy about seeing them in the DKNY show.

So what do you think? Spreading culture or inappropriate misappropriation?

Bright Hot Beauty for a Scorching Summer

Baby, it’s hot outside. Photographer Logan Jackson captures how best to work with the¬†screaming sun and high humidity for a beauty look that cuts through the heat.¬†Use your fingers and don’t worry about messing up… Vivid¬†colors + a touch of insouciance = bright hot beauty.

(Click on the images to see looks fullscreen.)

Li wears a Jonathan Simkhai leather bra top in the bedroom; Millicent wears a Cynthia Rowley wetsuit at the beach; Millicent wears a white Donna Karan vest to the office; Li wears a Cynthia Rowley wetsuit on the courts; Li wears a Jonathan Simkhai top at the airport; Millicent wears a Cynthia Rowley wetsuit in the woods.

Photographer: Logan Jackson (God and Man)
Models: Millicent Lambert and Li Ming (Ford)
Makeup: Andie Markoe-Byrne (Bryan Bantry)
Hair: Helen Reavey 
Art Director: Vince Patti
Stylist: Alyssa Shapiro


What To Pick Up For A Much-Needed Spring Beauty Refresh

Sunshine, is that you? This little peek of spring makes it all the more clear how ready we are for warmer weather. With that comes an eagerness¬†to shed a few layers, toss a few old products, and show off some new hair, a lip color or two, and super fresh skin. So, without further ado, the six things we’re running¬†to pick up¬†this week to help lift our new spring spirits:

Lipstick Queen — Let Them Eat Cake —¬†Oh sorry, are those purple sparkles on your lips? Glitter is usually wrong, but in the case of Lipstick Queen’s new spring shade (exclusive to Barney’s) it’s the only thing that seems right these days. And given our collective and perpetual¬†Clueless obsession, it just makes sense. Sure, Lipstick Queen founder Poppy meant to invoke the fabulousness of Marie Antoinette with lilac and rose gold hues, but it’s actually totally Ambular. Just one swipe per customer, please.

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Diptyque — L’art Du Soin —¬†To walk into a Diptyque-scented room is to walk into one of the better smelling places our world has to offer. With the introduction of facial skincare line, the candlemaker’s heavenly aromas can lead you around all day — just imagine a protective moisturizing lotion with both SPF 15 and a bouquet of Damask rose, orange blossom, and Petitgrain Paraguay — protection for both mind and body.

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Est√©e Lauder — Clear Difference Blemish Treatment —¬†Spots pop up now and then, and we’re generally sent scrambling for a good spot treatment/lotion/concealer combination that will dry the right things out, leave the rest alone, and cover things up. It’s a tricky combo to get right, and it’s usually a waiting game. Not anymore — Est√©e’s new blemish treatment (launching in April)¬†works basically before your eyes. Put it on at night, and wonder where the trouble spot even was to begin with, sans surrounding dryness, come morning. And it comes in a medical-looking applicator, so we look professional and like we know what we’re doing when it comes to bright, clear skin.



ghd — Eclipse —¬†With the reintroduction of balmier weather we leave behind hats and the accompanying hair. We’re ready for something less effortless-looking, but still, you know, easy.¬†Enter ghd’s new Eclipse styler. It¬†sings when you turn it on. Curl, wave, or straighten things out, and quickly — this thing heats up in seconds to 365 degrees Fahrenheit , and the outside stays cool to the touch, even after you’ve been on the job for a half hour or so.¬†Nastassja Kinski hair, here we come.

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OPI — Glitter Off Base Coat —¬†Remember how we don’t like glitter usually? The bad taste likely has something to do with¬†all the glitter left behind after spending three episodes of¬†Looking attempting to wipe it off our nails.¬†The relationship could be more amicable if it weren’t so darn clingy, and OPI is opening the door to new possibilities with Glitter Off, a base coat that you just peel away when you’ve had enough glitter. Relationship over, no mess, clean and simple.

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MAKE — Post-Impression Concept Collection —¬†For the second time, beauty brand MAKE has collaborated with an artist to create a color collection, and this time it’s with photographer and filmmaker Erik Madigan Heck. The color collection pulls inspiration from abstract landscapes, and the eyeshadows and lipsticks pack a real punch of pigment, and true depth. You can’t be afraid of color to play in this pool — build up the molten shadow to a hyper creamy, glossy finish, or swipe on the mustard-colored powder shadow for a surprisingly flattering and unexpected look. It’s all good.

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Main image: Kate Moss photographed by Mario Testino