So you know about Google Play Music, right? It’s one of those Google things you never use because why would you; music is everywhere and all around you, but also it’s mostly on iTunes and Spotify. That is why Google wanted to add a streaming aspect, and this week unveiled Google Play Music All Access, a $9.99-per-month music subscription service that’s both annoying and unwieldy at the moment.
At least when you open it in a web browser. As TechCrunch points out, a large part of this service is geared toward Android users being able to stream music directly to their mobile devices—so rather than design something that could really take on Spotify (with its “24 million active users and 6 million paying subscribers”), they’ve come up with an application that might help them move a few thousand smartphones. Good job lowering those expectations!
The interface looks nice but quickly bewilders with its proliferation of pop-up windows, extraneous widgets, and the like. And because it’s Google, they creepily already know your credit card information when you try to log in the first time. But what continues to fascinate here is how big tech still lives in complete denial about one fact: for the most internet-savvy customers, all music is now essentially free. Do I really need to pay ten bucks a month so a website can tell my friends I sampled the new Vampire Weekend record? No, I really do not.
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