The Return of the Blonde Supers + Sasha, Natalia, & Gemma’s Best Campaigns of All Time

Sasha Pivovarova in the Saint Laurent resort 2014 campaign shot by Hedi Slimane

There was, embarrassingly, an actual squawk emitted from this editor when my eyes caught Gemma Ward stomping down the spring 2015 Prada runway in Miuccia‘s socks + high, high heels.

Gemma’s presence had been missed since 2008, when the ethereal, fair-haired beauty with the most delicate bone structure retired from the fashion industry altogether.

It’s easy to remember models in groups; Christy Turlington + Linda Evangelista + Naomi Campbell, Joan Smalls + Karlie Kloss + Cara Delevingne, and then there’s Gemma Ward + Natalia Vodianova + Sasha Pivovarova.

All three of the latter grouping are starring in major campaigns this season. For Gemma, it’s Prada photographed by Steven Meisel. For Sasha, it’s Balenciaga. Most recently announced is Natalia for Stella McCartney.

Sasha Pivovarova for Alexander Wang‘s Balenciaga, shot by Steven Meisel and styled by Panos Yiapanis, whose work is new to the house.

Natalia Vodianova shot by new photographed Harley Weir, and styled by Stella McCartney herself.

To celebrate their collective presence on the scene, we’ve rounded up their best campaigns of all time. 


Photographed by David Sims for Balenciaga’s spring 2006 campaign (also featuring Caroline Trentini, Erin Wasson, Lily Donaldson, Raquel Zimmermann, Iselin Steiro, and Hana Soukupova):


Starring in Dolce & Gabbana’s spring 2008 campaign photographed by Steven Klein:


Ward also modeled for Dolce’s fall 2006 campaign, again lensed by Steven Miesel. Others appearing in the campaign included Coco Rocha, Lily Donaldson, Julia Stegner, and Iselin Steiro:




Stella McCartney fall/winter 2010 photographed by Mert & Marcus:
25858-800w _______

Louis Vuitton spring 2008 photographed by Mert & Marcus:2891-800w


Givenchy spring/summer 2010 photographed by Mert & Marcus, also featuring Mariacarla Boscono:15446-800w


Chanel Beauty spring 2009 photographed by Dominique Issermann:5531-800w


YSL spring 2010 styled by Joe McKenna and photographed by Inez & Vinoodh:16210-800w




Giorgio Armani spring 2009 photographed by Mert & Marcus:
4058-800w _______

John Galliano spring 2009:5488-800w


Saint Laurent resort 2014 photographed by Hedi Slimane:170136-800w


Longchamp spring 2009 also starring Kate Moss photographed by Mert & Marcus:3718-800w


Chanel prefall 2009 photographed by Karl Lagerfeld:7174-800w


Sophia Amoruso’s Move, Gemma Ward’s Return (!): The Fashion News You Need to Know

Sophia Amoruso. Photo: David X Prutting/

1. Sophia Amoruso: Still a #GIRLBOSS, but not CEO

Sophia Amoruso wrote a book this year, dubbed a major hit of a hashtag, and dressed Lena Dunham for the entirety of her book tour, all while continuing her duties as CEO at NastyGal. In her book, she discusses the way the brand grew from an eBay shop run out of her home and with the assistance of friends, into a brand that made her a millionaire. Now, she’s announced that the company’s president Sheree Waterson will step into her role. Waterson was previously the chief product officer at Lululemon. Sophia’s still staying on full-time as an executive chairman, and she’ll continue to servce on the company’s board. 

2. Reed Krakoff: Also no longer CEO

In similar news, Reed Krakoff has hired Harlan Bratcher, formerly of A/X Armani Exchange, as CEO beginning immediately. Krakoff will remain the creative director of the brand. Furthermore, the brand plans to restructure with an expanded focus on accessories and a larger variety in price points–meaning maybe you won’t have to mourn your lack of a boxer bag forevermore. 

3. In very poor taste…

Someone on Etsy decided to sell t-shirts printed with Kurt Cobain’s suicide note. They’ve been taken down, but eesh, why would one need to be told what a bad, disrespectful idea that is?

4. Cressida for Mulberry

Cressida Bonas is proving herself more than just Prince Harry’s ex with a short film made for Burberry. British actor Freddie Fox, and Bonas’s rumored boyfriend, co-stars, and the film was directed by Ivana Bobic. We’ll be keeping our eyes peeled for the video’s release in March.

5. Gemma Ward is back with a Steven Meisel lensed Prada campaign

prada campaign



The campaign also features models Julia Nobis and Ine Neefs, of   whom photographs are positioned adjacent to portraits of delicate, perfect Prada items strewn among messier accoutrements of womanhood–the flowers on the floor, the coat in the sink, and the shoe halfway off the radiator. The result is gorgeous, and leaves one dreaming of being the kind of woman whose Prada bag ever goes near her bathroom sink. Oh, to be so nonchalant.

The 10 Cutest Instagrams You Missed from Milan Fashion Week Day 2

Image via

If you can’t be there, then peeping all the best Instagrams is a close second best.

Saskia De Brauw getting some yoga in before the Fendi show


How many hands does it take to do hair at Fendi? Approximately five.


An anomaly at fashion week: Michael Carl manages to get a workout in.


Cara and Joan doing what they do best at Fendi.


Highlighter-as-eyeliner at Max Mara. [Editor’s note: of course Emily, the organization freak, like this — A.S.]


Gemma Ward is BAAACK!!!


Coco Rocha front row at Moschino, in Moschino.


Backstage at Fausto Puglisi.


Spotted: Elle Woods at Moschino


It’s a Jeremy Scott / Barbie world at Moschino.

Can We Talk About Gemma Ward Opening Prada?!

Image via

It’s happened before. Liberty Ross on the runway at Alexander Wang, Giselle at Wang, Kirsty Hume at Proenza Schouler… our favorite supers tend to come back now and again, and it’s always a thrill, but, YOU GUYS… Gemma freaking Ward opened the Prada show.

We have missed her dearly for ages. We’ll always have the treasure trove of archival glossies she’s appeared in over the years (up until 2008 when she quit the biz) and sure, we can catch her on film (did you know she was in The Great Gatsby?) but seeing her back in her element today? Everything.

We hope this means we’ll see more of those ethereal, doll-like features in editorials and ads soon. And in the mean time, thanks Miuccia.

Modelology: Constance & Jacquelyn, a Tale of Two Jablonski’s

As magazines and dedicated model websites are quick to note, Constance (pictured left) and Jacquelyn (right) Jablonski are not related. But can a shared name bring shared success? With parallel rises to It Girl status during the last two fashion seasons, I can’t help but surmise that their successes are related.

After all, it is human nature to want to put things into boxes—”That band sounds a lot like Bowie” or “The film was very Hitchcockian.” It’s how our minds work and the fashion industry is notorious for relying on these easy categorizations to create sweeping phenomena. They created the need for Brazilians to walk the catwalks after realizing we really, really liked the way Gisele looked in the early 2000’s. Sasha Pivovarova was named ‘Baby Gemma’ following the success of look-alike Ward, even scooping up some of Gemma’s former contracts. Lara Stone is a force of nature in her own right, but that doesn’t keep people from dubbing Georgia May Jagger her successor—and naming both of them Brigitte Bardot 2.0.

It’s true that the similarities the Jablonskis share—breaking out simultaneously in September, 2009, scoring lucrative ad contracts with D&G, making toplists for the best new faces in 2009, shooting for W and Marie Claire—do not make up for the fact that Constance is Parisian and Jacquelyn is from New Jersey, that Constance is two years older and has blond hair while Jacquelyn boasts raven locks, and that, after signing a major contract with Estee Lauder this spring, Constance is a bit more successful than her same-named friend. But don’t be surprised if you see Jacquelyn following Constance’s footsteps very closely. It’s just easier for everyone to say “both of them” when they’re asked “Which Jablonski?”

Links: Lohan + Ronson Still Together, Gemma Ward Preps to Re-Model

● Gemma Ward is currently vacationing in her home nation of Australia to center herself before she launches back into modeling. [PerthNow] ● Lindsay Lohan and Samantha Ronson broke up — oh wait, not according to Lohan. Someone should have told her rep that. [L.L.Myspace] ● WWD predicts what trends will fall by the wayside in ‘09. Among them are celeb lines, young designers, and expensive handbags. [WWD]

● Jon Stewart took his son to the Knicks game Sunday, melting every woman’s heart in the process. [FadedYouth] ● Guess which A-Lister is flaunting some holiday weight? [TheSkinny] ● Jane Birkin will release a new album on Wednesday; the album was written in 38 countries and took 7 years. [BritishVogue]

Links: Wintour’s End, Carrie’s Dress, Sprouse as Merkin

● Rumor has it that Si Newhouse is in Paris having final talks with Carine Roitfeld to take over American Vogue. Looks like Wintour’s life is taking a page from The Devil Wears Prada. If true, wouldn’t that be life imitating art, imitating life. [Gawker] ● Liked Carrie Bradshaw’s Vivienne Westwood wedding dress from the Sex and the City movie? Well, Gabriella Risatti is making knock-offs — I mean, “reproductions” — of the dress today and tomorrow for $15,000. [NYP] ● Just in time for your recessional Christmas, Louis Vuitton is paying homage to Stephen Sprouse by releasing a limited edition of his highly successful graffiti collection. [WWD]

● Speaking of Sprouse, Marc Jacobs goes naked save a strategically placed Stephen Sprouse bag to promote the collection. [Harper’s Bazaar] ● What you’ve all been waiting to see: Anderson Cooper in a bathing suit. Oh yeah, Michael Phelps is there too. [Youtube] ● Model Gemma Ward’s new film The Black Balloon is getting rave reviews and is already nominated for awards. [Fashionologie]

Gemma Ward Just Spending Time with Family

imageDid you hear that rumor about 20-year-old model Gemma Ward quitting the business after 5 years? Sounds unbelievable … because it is. The blogs were a house afire yesterday with word that Ward would retire to take on a film career. (Never a good idea for a model; see Cindy Crawford and Fair Game.) Ward herself set the record straight: “I was surprised to wake up this morning and read news of my own retirement. While I am taking some time off currently to rest and enjoy the company of friends and family, I am still very much a (excited and enthusiastic) working model and actress. I’m only 20, for God’s sake.” As Kate Moss has proven, you can model way past your “prime.” However, Ward’s agency IMG did confirm that Ward’s vacation extends through Spring Fashion Week. So no Gemma on the runway this season, but expect her to pop up in a campaign or two.