“I sometimes think of myself as a vampire,” says fashion designer Carolina Sarria. “I dress in jeans and a cotton t-shirt during the day, but at night I transform into the style of my brand. Night is more fun for me.” So after dark, Sarria – the president of her own namesake brand – becomes all that her clothing encompasses: edgy, androgynous, and dark. “My brand attracts the wild girl who is fearless and loves to feel sexy,” she says. Which is perhaps why it’s been received with such applause. Ever since the Colombia-born designer launched her first collection at a fashion show in 2011, the demand for her pieces have been overwhelming, and naturally spawned the need for Sarria’s first store.
The boutique, which opened in January in the Garment District at 325 W. 38th St., showcases her latest collections. “Having your own store is a designer’s dream,” she says. “I love the direct interaction of dressing up my clients and seeing them react to each piece. The process has been stressful, but gratifying.”
Despite the stress, Sarria is expanding her brand threefold; she’s designing a shoe line for a major retail chain which launches early next year, debuting her men’s collection in the fall at the same time her women’s collection appears in commercial stores, and hosting her fall-transition runway show on May 10th.
But what would Sarria do if she wasn’t so successful at designing? “I would be a psychologist who analyzes the minds of the criminally insane. The mad are just more interesting .”