● Gargyle (Lower East Side) – Stride across the AstroTurf for “classic but directional” looks. ● Stumptown Coffee Roasters (Red Hook) – Portland coffee cult drops a roasting operation and tasting room in Brooklyn.
Two new shops are opening their doors this week: one, a freshly revamped brick and mortar operation from Gargyle, the other, Maison Margiela’s brand new e-shop. Gargyle has fully revamped its Orchard Street digs after expanding from an e-commerce site to a freestanding store/showroom last year. This Friday evening, the made-over boutique will celebrate its new look with a food, booze, and tunes-fueled fete. From then on, consumers can peruse a selection of goods that include local favorites like Rachel Comey and Shipley & Halmos, as well as imports like Surface to Air, Acne, and Karen Walker.
Meanwhile, falling just after Marc Jacobs’ e-commerce debut, Maison Martin Margiela has introduced its own new virtual shop (invite only for the time being). Inside, the store’s digital aesthetic boasts Margiela’s signature lo-fi look: shop for ‘woman’ or ‘man’ or check out ‘looks’ from the latest collection, where models eyes are blurred out and clothes are presented against a stark white background. Shop-able garments are showcased on a dress form in typical antiseptic Margiela fashion. Now if they would only start stocking frocks from the archive…
Photo Rendering Of The New Gargyle