An Exclusive Look Inside the First Free People Gather Dinner (Photos)

Photography by BFA Images
Free People, the go to brand for contemporary bohemian style just launched their Gather Dinner series and celebrated their 2016 Holiday Dress Collection, at the Foundry in Long Island City. This series revolves around hosting organic, healthy meals and gathering people from different industries together to share a meal filled with simulating conversation and wonderful food all in a picturesque setting.
This first dinner hosted some of New York’s top influencers, fashion bloggers, and editors; names in attendance included Kimbra, Alexandra, Theodora, and Ella Rose Richards, Angela McCluskey and Laura Love.
This year, they aimed to create a Holiday Dress collection that was the perfect combination of sparkle and shine while remaining effortless and cool. In order to debut this, each influencer in attendance at the dinner was dressed from this years beautiful holiday collection.
Free People is a lifestyle brand that actually follows through on their title: in addition to being the largest retailer of organic beauty and wellness products in America, they have a huge commitment to healthy, sustainable food. That’s why for the Gather Dinner Free People employed the talents of Chef Greg Glowatz, who exclusively used farm-to-table ingredients from The Farm at Doe Run. Dishes served included a green vegetable salad, roasted beet salad “carpaccio”, butternut squash “ravioli” and apple crumble.
The congregation enjoyed hors d’oeuvres and wine prepared by Malvira Roero Nebbiolo Trinita Reserva, La Spinet Toscana Vermentino and Contratto for England Rose Brut before settling down for dinner. Models at the event shared their night on Instagram and Snapchat.

Take a look at the fabulous party pictures below:

  • Photo Credit: Free People

FashionFeed: Tom Ford SS12 Collection Finally Revealed, Marc Jacobs SS12 Collection Still Missing

● Behold the complete Tom Ford SS12 collection that the designer was so secretive about. [Vogue]

● You know how Marc Jacobs’ entire SS12 collection was stolen in Paris (who does that)? Well, it’s getting pretty serious and MJ is offering a reward for its return. [Grazia]

● Fashion designers shared their favorite Thanksgiving recipes with Teen Vogue, and the list includes delicious things like Charlotte Ronson’s pumpkin muffins and Michelle Smith’s bread pudding with peaches and caramel. [Teen Vogue]

Boardwalk Empire actress and modern-day seductress Paz de la Huerta would only wear Wolford lingerie if she could and owns a "great new catsuit that’s good for winter." [StyleCaster]

● Margherita Missoni is engaged! We’re already dying for her yet-to-be-created Missoni bridal gown. [WWD]

● Niche retailer Free People have revealed another top model clad lookbook. November stars Linda Vojtova and Ruby Aldridge. [FashionGoneRogue]

Super Saturday in the Hamptons: I Missed Kelly Ripa

I missed Kelly Ripa. After driving nearly three hours to a large field in Southampton with my best friend and a bag of trail mix to attend Super Saturday, I missed the most revered guest at the Hampton’s most charitable annual summer event.

Super Saturday is what it says it is: it’s a Super event on a day called Saturday where celebrities (like Kelly Ripa, Real Housewives of Beverly Hills cast member (and Paris Hilton’s aunt) Kyle Richards, and Tiffani Thiessen) and a bunch of very charitable folk descend upon a lawn and shop, eat, and mingle for several hours—and then tweet about it later.

The best part. Well, wait, there are two parts:

1. Top designer clothes are sold at heavily discounted prices, à la Loehmann’s. Sant Ambroeus caters.

2. All the money raised via luxury raffle, expensive entry tickets, and on-site spending benefits the Ovarian Cancer Research Fund. This year, Super Saturday raised $3.6 million. 

But anyway, back to the main point: I missed Kelly Ripa. Most likely because I was too busy eating my second plate of Sant Ambroeus bow-tie pasta and/or surveying the line for psychic readings with Betsy Wahmann and/or devouring a corn husk.

The downside was that a lot of the designer clothes, such as Free People, alice + olivia, Diane von Furstenberg, and Intermix, nearly sold out within the first hour, and by hour we mean “ the secret hour,” when the people with VIP tickets were able to get into the tent at noon—60 minutes before everyone else—and snatch up all the really good clothes, leaving the ordinary guests with the not-as-good-but-still-fashionable clothes.

But that’s okay, because what’s one woman’s trash is another woman’s treasure or whatever. Just when I thought I couldn’t find anything to buy amid the soggy, muggy weather in the middle of this field—I did. Hanging on a rack at the Junk Food booth was the perfect t-shirt: a bright blue Batman t-shirt.

And suddenly, all of my cares faded away. Like the fact that it was raining and we were going to drive back in it. Or that we were probably going to have stop at a gas station bathroom to pee on the way. Or that we ran out of trail mix. But most of all, I didn’t mind that I missed Kelly Ripa. And that made my Saturday a lot more super.

Free People Takes on Today’s Style in Final Chapter of New Book

Last week we poured over the Roaring ’20s chapter of Free People’s new style tome, Through the Decades. With each chapter dedicated to a different fashion era, we were curious to see how the retailer would interpret the modern looks of today. For their final chapter, they indeed have a go at contemporary style, and, in true Free People fashion, it’s a mash-up of just about every celebrated style.


A dash of ’90s grunge, a hint of ’70s disco, a smidgen of ’20s flair, and a heavy dose of modern sportswear, Alexei Hay’s photos of models Elsa Hosk, Chrishell Stubbs, and Tallulah Morton represent the experimental spirit of today’s girl. By clashing patterns, decades, and moods, Free People’s modern maven veers toward an effortlessly eccentric look that’s less about fitting in and more about finding freedom.


See more looks here.

Retro Fashion Fix, Courtesy of Free People’s New Book

Free People, everyone’s favorite niche retailer with an ethereal spirit, has just released an excerpt from their forthcoming holiday book, Through the Decades. Designed to highlight trends of the past, each chapter features a Free People style story that salutes a specific fashion era. Elsa Hosk and the Bijoch sisters star in the book’s dreamy ’20s tribute, which is filled with perfect pattern clashing, imaginative layering, and timely fall vibes.




See more looks here and shop Free People here.

Hot Deal: 20%-Off and Free Shipping at Free People (3 Hours Only)

Don’t make any plans tonight between 7 pm and 11 pm EST. I’m sure this cuts into your necessary Friday festivities, but what better way to shake off the week than some retail therapy? For three hours only, Free People is offering a 20% discount plus FREE shipping on orders over $300. That may sound like a lot, but it’s a small price to pay if it helps you finish your holiday shopping early, which is totally possible after perusing the gift-worthy accessories section.

Enter SNOWFLAKE in the promo field at checkout to activate.

Top 3: Erin Wasson

There’s not much Erin Wasson hasn’t done. She’s styled two seasons for designer and friend Alexander Wang, launched her own jewelry line, called LowLuv, and designed collections for RVCA. Oh, and she’s a supermodel with renowned personal style, which looks like the visual equivalent of what a fusion of psychedelic, folk, and tribal beats must sound like. “Music is one of my greatest inspirations,” says Wasson. I love afro-funk and old school soul. I love this ’70s psychedelic band from Nigeria called BLO. I also like some good old country, like Candi Staton and Wanda Jackson. My music taste is all over the place – just like my style!”

While building her brand, Wasson found the time to make trips down the runway at Paris Fashion Week to honor a few notable designers. “You do the ones you love, that inspire you,” she explains. “Hermes was Jean Paul Gaultier’s last season so it was a bit of a beautiful farewell. And Chanel, well, is there ever a reason not to spend time with Karl Lagerfeld? Being in his presence makes you a more enlightened person.” Not that the girl needs any more creative juice. Whether it’s returning to her Venice Beach home with a fully-functional treehouse and skate ramp (“I go to Los Angeles to escape the New York chaos – it’s like a yin and yang for me), or returning to her Texas roots in Austin (“That city is full of music and magic”), Wasson is and always will be a free bird. So what project might she be taking under her wing next? “Maybe housewares,” she hints. “There’s an interior designer inside me dying to get out!”


1. Vanessa BrunoFall/Winter 2010 – Shearling Jacket – “I love the color and that it’s a modern version of a ranch-style jacket.”

2. Free PeopleSnakeskin Cowboy Boots – “These are the perfect vintage cowboy boots!”

3. Roberto CavalliFall/Winter 2010 – Complete Collection – “I love the Renaissance vibe and the throwback to the good old days.”

Photo of Erin Wasson by Hanneli Mustaparta