Fred Segal Style Come To Loews Santa Monica

Fred Segal, the world-renowned Los Angeles boutique known for outfitting the rich and famous, is making its hotel debut with a new concept in pop-up retail. The Loews Santa Monica Beach Hotel, the 324-room beachfront behemoth, will be the first to play host to the “Fred Segal Lending Library,” a collection of jewelry, purses, sunglasses, and accessories available on loan from the longtime retailer, which been setting the tone for California style for more than 50 years.

For anyone who’s ever arrived at the beach, only to realize they forgot their sunglasses or have run out of room for all their accessories, they’ll find this new kind of amenity more than welcome. “This new lending library is designed to be both fun and functional, and gives our guests a chance to experience one of Los Angeles’ most iconic shopping destinations,” said Michael Fox, chef concierge at Loews Santa Monica Beach Hotel.

All items were hand-selected by Kirsten Segal, director of marketing and event planning at Fred Segal, who went off her own experiences with forgotten items to stock the library. “I focused on accessories because I felt guests would forget to bring those little details or would be more inclined to borrow something fun for the weekend that they didn’t already own,” said Segal. The library features close to 50 accessories for women, men, children and even pets, ranging from a $10 children’s book to a $500 silver evening clutch, with dozens of embellished scarves, oversized cuffs, aviators, belts, and totes in between.

The Fred Segal Lending Library is available exclusively at Loews Santa Monica Beach Hotel, and is complimentary for guests who purchase a suite at the hotel. But of course, if you fall in love with your new toy, you’re just six blocks away from the Santa Monica store.

The Patron Saint of Natural Skincare

There’s nothing I love more than discovering when my holy grail beauty products have reached what the insiders call “cult status.” Not only is the product’s efficacy validated, but possessing that “told ya so” factor instantly makes you an authority on the topic. So you can imagine my delight when one morning, freshly slathered in Smoothing Marine Cream — one serious indulgence from the Clark’s Botanicals skincare line — I notice a window display furnished with this year’s cult products. Starring in the middle was none other than the bold green packaging of Clark’s Botanicals.

What’s all the hype, you ask? Let’s wax botanic, starting with Francesco Clark, the man behind the magic, who, after incurring a crippling spinal injury in 2002, turned his impairment into sheer motivation to create his eponymous all-natural skincare line, helping to heal him from the inside out. “Clark’s Botanicals is an organic part of me and my recovery. Everything about this line has a purpose and reason for being, from the ingredients to the packaging, to the contribution to medical research.” (A percentage of all profits is donated to the Reeve Foundation.) Five years later, with the help of his physician father, Clark’s Botanicals flew onto the scene and off the shelves.

Since I don’t like to name-drop, I’ll just say a certain single-named celebrity famous for her ever-changing looks but never-changing age is also a huge fan. Every product features Jasmine Absolute, a naturally antibacterial, anti-inflammatory and immune-stimulating extract that has the added benefit of suiting all skin types, as well as a slew of other power-botanicals like algae. The only question left is “Where?” Fortunately, the buzz Clark’s Botanicals has generated has brought it to a wide mesh of stores — Saks, Fred Segal, Bigelow’s, Bendel’s, and their very own website. So get Clark’s!

Los Angeles: 10 Best Places to Holiday Shop

1. Amoeba (Hollywood) – This is the go-to spot for anyone in your life who likes music or movies. Pick up the entire series of My So-Called Life, the latest MGMT or a hefty gift certificate for the undecideds. 2. The Farmacy (Venice) – For the stoner in your life, package this little stocking stuffer with some homemade cinnamon rolls, and you’ll be all set. 3. New High (M)art (Downtown) – She’ll appreciate the labels, you’ll appreciate the prices.

4. Apartment Number 9 (Beverly Hills) – Get cufflinks and sharp button-downs here. 5. Neo Happyland Co. (Downtown) – Knickknacks, Chinese checkers, and all sorts of crazy-cool children’s gifts. 6. Book Soup (West Hollywood) – Books, books, and more books — great gifts for almost anyone. 7. Buster and Sullivan (Malibu) – For the girl who carries her dog in her purse, get all manner of overly cute gifts here. 8. Han Cholo (Echo Park) – Badass jewelry like chainsaw pendants and brass knuckle charms are sure to please. 9. Kitson Studio (West Hollywood) – Dresses, bags, shoes, all with Hollywood cachet. You might as well wrap the gift in the store’s bag. 10. Fred Segal (West Hollywood) – There’s something for everyone here at this upscale boutique conglomerate — bags, shoes, jewels, baby Uggs — if it’s coveted, it’s here.

One-Day Tour: West Hollywood

imageWelcome to the gayborhood. Known as one of the most notable gay villages in the country, WeHo is also home to some of the best bars, restaurants, and shopping in all of Los Angeles. The vibe is friendly and the streets are walkable — this is one spot in LA where you can get all you need within a few blocks. The 90069 is filled with hot young things walking their dogs — due in part to the tight rent control in this area (cheap rent!) and the extremely dog-friendly landlords. For the first-time visitor, here’s your primer.

Stay: Chateau Marmont This beautiful, strange, matchless castle on the hill pulls stars for private bungalow overnights and rock-star debauchery. This is the spot to work your kinks out: relax, get wild, hide out, get noticed, anything goes. With all this rock n’ roll wrapped neatly in luxury linens, you may never leave the grounds. You should. But you might not.

10 a.m. Breakfast at Hugo’s. There’s a good chance you’ll sip coffee next to the latest hip producer/director/actor/creative in Hollywood. One of the top spots for power breakfasting in LA. Try the pasta Mama, it’s award-winningly delicious. Tea-lovers: You’ll be delighted to browse the several pages of offerings.

11:30 a.m. Head over to the Pacific Design Center. Browse the 130 design showrooms and the latest offerings from MOCA. Admire the oversized art surrounding the way-modern building.

1:30 p.m. Stop by Ariya and fill up on sushi. Sit in the covered back patio, and definitely order the OMG roll — it lives up to the name.

3 p.m. Put your chucks on and get ready to shop. First stop, Book Soup. This funky labyrinth of books is littered with staff recommendations and rocks an authentic creaky wooden floor. Once you’ve had your fill of the written word, pop over to Fred Segal. Trendsetters rule the roost here. The shopgirls are likely too cool for you, but admire the goods anyway. Next up, Resurrection: Vintage gowns, swoon. In case vintage isn’t your thing, check out A Bathing Ape down the street — hip hop sneakers on a conveyor belt. Then stroll over to Kidrobot and pick up the latest in limited-edition art-tastic “toys.” Whatever happens, make sure you end up at Wasteland, a Melrose institution, filled with the best vintage clothes in the city.

7 p.m. Go see the latest film at The Arclight (you are in LA for fck’s sake). See our list of the top theaters in Los Angeles.

9:30 p.m. Dinner at Comme Ca. Unpretentious French bistro. Try the steak frites and the risotto.

11:30 p.m. Roll out. Have a beer at Barney’s — and don’t be skerred if someone gets loud; the Bean has a penchant for lite bar fights. Wanna chill? Head to Bar Lubitsch, the red Russian lounge with top-shelf vodkas. Wanna people-watch? Head to The Abbey — the hottest cruising spot in town, boys who like boys who like girls who like girls, it’s all here. Wanna dance? Head to Area, of The Hills fame. Bottles, tables, dancing, preferably all three at the same time.

Bonus Round: • In town on a Sunday? Check out the Fairfax Flea Market, it’s a sure bet for funky jewelry, boho dresses, and other awesomeness. • Up late night, err, early morning? Irv’s Burgers opens at 8 a.m.