Fred Segal, the world-renowned Los Angeles boutique known for outfitting the rich and famous, is making its hotel debut with a new concept in pop-up retail. The Loews Santa Monica Beach Hotel, the 324-room beachfront behemoth, will be the first to play host to the “Fred Segal Lending Library,” a collection of jewelry, purses, sunglasses, and accessories available on loan from the longtime retailer, which been setting the tone for California style for more than 50 years.
For anyone who’s ever arrived at the beach, only to realize they forgot their sunglasses or have run out of room for all their accessories, they’ll find this new kind of amenity more than welcome. “This new lending library is designed to be both fun and functional, and gives our guests a chance to experience one of Los Angeles’ most iconic shopping destinations,” said Michael Fox, chef concierge at Loews Santa Monica Beach Hotel.
All items were hand-selected by Kirsten Segal, director of marketing and event planning at Fred Segal, who went off her own experiences with forgotten items to stock the library. “I focused on accessories because I felt guests would forget to bring those little details or would be more inclined to borrow something fun for the weekend that they didn’t already own,” said Segal. The library features close to 50 accessories for women, men, children and even pets, ranging from a $10 children’s book to a $500 silver evening clutch, with dozens of embellished scarves, oversized cuffs, aviators, belts, and totes in between.
The Fred Segal Lending Library is available exclusively at Loews Santa Monica Beach Hotel, and is complimentary for guests who purchase a suite at the hotel. But of course, if you fall in love with your new toy, you’re just six blocks away from the Santa Monica store.