‘Mamma Mia’ Producer Joins Simon Fuller, Spice Girls For Broadway Blitz

Previously: Last October, whispers of a Spice Girls Broadway musical started circulating. The musical was planned as a self-sustaining way to ensure that each of the five Spice Girls, plus svengali Simon Fuller, could continue to make money without doing any of the hard labor involved with managing or being in a girl band. Today, Variety reports that Mamma Mia producer Judy Craymer has joined the project to oversee the creation of Viva Forever. If this show is reflective of the Spice Girls’ legacy, then what fans will see is a musical that promises way more than it can deliver. A lot like their reunion tour!

(‘DiggThis’)Craymer explains to Variety, “This is not a tribute show. It’ll be a mix of fact and fiction, a story of women and friendship. The Spice Girls create a lot of excitement and the show will tap into the essence of them.” Fuller enthusiastically gushes about collaborating with Craymer, “Judy is a star. I’ve been dying to be involved with her for a long time.”

In case you’re thinking that this news comes out of the blue, rest assured that it happily coincides with Emma “Baby Spice” Bunton’s 34th birthday today. Bunton is remembered for her strangely pornographic take on Petula Clark’s “Downtown”, love of gingham, and preventing Janet Jackson from scoring a #1 single in the UK with “All For You”.

The musical takes its name from the band’s last proper single to feature Geri Halliwell. The accompanying video which features the girls as faeries who abduct children and then disappear into a large gumball machine, may or may not provide the inspiration for Craymer’s adaptation of the band’s story.

Week in Divas: Baby Spice Pimps Bread, Anne Hathaway’s First-Date Fears

imageWith most media outlets are still milking yesterday’s plane crash in the Hudson for pageviews (so tasteful, NY Post!), it makes more sense instead to dwell on the pathologies of prima donnas. It’s a victimless pastime. So let’s just get down to it.

● So what do you do after you and your former bandmates have staged an extensive world tour, netted over $10 million apiece, and continue to collect a check time each time one of your anthems is played on a commercial? Do you stage a second reunion? Not if you’re Baby Spice. Instead, you get an unflattering haircut and sell bread. [Mad.co.uk]

● Thanks for saving 30 Rock, Sarah Palin! [Gawker]

Britney Spears is rehearsing for her Circus tour. And she’s leaked the photos just to prove it. [Pink Is The New Blog]

● That should make her too busy to take note of how a vandal has been wreaking havoc across Berlin, defacing promotional posters of pop stars like her. The vandal’s kind of like Poster Boy, but does her art in the spirit of indignant feministing. Forgivable, however, is the defacement of the Leona Lewis poster. [Jezebel]

● Le sigh. Boy George is jail-bound for holding a hooker hostage. Whatever happened to the gentle days of “Karma Chameleon,” man? [Reuters]

● Anne Hathaway apparently gets nervous on first dates. I suppose I would have trust issues too if I had dated this guy. [ShowbizSpy]

Confirmed: Amy Winehouse, recently spotted traipsing across the beach, isn’t caught in a downward spiral. She just wants to have fun. [Perez Hilton]

● Sapphic serial The L Word returns this Sunday for its final outing. This marks the last time when we’ll have the original Foxy Brown coming into our living rooms on a weekly basis. And hopefully the last time she’ll have to recite some of the clunkiest “urban dialogue” ever written. Also, Lucy Lawless stars in the premiere! So the universe does make sense. [The Futon Critic]

● … and it continues do so. Gwyneth Paltrow and Madonna decide to meet for a spell today. Perhaps to swap tips on how to improve their Savasanas. [Just Jared]