Previously: Last October, whispers of a Spice Girls Broadway musical started circulating. The musical was planned as a self-sustaining way to ensure that each of the five Spice Girls, plus svengali Simon Fuller, could continue to make money without doing any of the hard labor involved with managing or being in a girl band. Today, Variety reports that Mamma Mia producer Judy Craymer has joined the project to oversee the creation of Viva Forever. If this show is reflective of the Spice Girls’ legacy, then what fans will see is a musical that promises way more than it can deliver. A lot like their reunion tour!
(‘’)Craymer explains to Variety, “This is not a tribute show. It’ll be a mix of fact and fiction, a story of women and friendship. The Spice Girls create a lot of excitement and the show will tap into the essence of them.” Fuller enthusiastically gushes about collaborating with Craymer, “Judy is a star. I’ve been dying to be involved with her for a long time.”
In case you’re thinking that this news comes out of the blue, rest assured that it happily coincides with Emma “Baby Spice” Bunton’s 34th birthday today. Bunton is remembered for her strangely pornographic take on Petula Clark’s “Downtown”, love of gingham, and preventing Janet Jackson from scoring a #1 single in the UK with “All For You”.
The musical takes its name from the band’s last proper single to feature Geri Halliwell. The accompanying video which features the girls as faeries who abduct children and then disappear into a large gumball machine, may or may not provide the inspiration for Craymer’s adaptation of the band’s story.