Hotels must offer guests not only the best hospitality money can buy, but the best technology on the market, too. Hotels shape a neighborhood — so their Twitter accounts should interact with life beyond the lobby (and with the Twitter Universe, of course). Whether offering discounts on hotel suites, an extra hotel help-line, or party-crashing pictures, these New York-based hotel Twitter accounts are a few of our favorite follows.
Tribeca Grand @TribecaGrandNYC By far our favorite social hotel, thanks to their fun and informative Grandlife blog and support from Twitter people about town. Staff like @StevenRojas, Grandlife’s social media guru, @TommySaleh , Creative Director of Tribeca/Soho Grand Hotels, Cinema, and Gallery, and @yadiramartinez , Director of Food & Beverage of Soho and Tribeca Grand Hotels, keep it interesting. Tweets are nightlife-y and insidery, like this behind-the-scenes status: “At Tribeca Grand Hotel ready to put on a great show for #TribecaFilmFestival! Werk;) http://t.co/YeIu4Ex
Hotel Giraffe @HotelGiraffe Pretty basic presence—”Hope everyone had a Happy Easter!”—and links to press are common, but every once in a while, you’ll get an image of Carrie Bradshaw kissing Big on their terrace.
Library Hotel @LibraryHotel Neighborhood-y Tweets talk about Bryant Park (a lot), and what’s going on via different events calendars, but they’re way too reliant on their Facebook page to do any real interacting.
Mondrian SoHo @MondrianSoHo They’ve only just opened in NYC, so they may be more concerned with operating as a hotel before they focus on Tweeting, but they happen to be doing a great job interacting with costumers and partiers already. Just look at all those @’s and inside-joke #’s! “We had a great time with @MalandrinoBuzz & @LACOSTE at the @papermagazine party in the Garden last night! #puckerup #kissingcrocs.” You can also check out @morganshotels for Tweets from the entire hotel group, but it’s not as good as Mondrian’s local shout outs.
Nu Hotel @nuhotel Good for social media specials (“coming to stay with us? Check in on Facebook and Foursquare to earn free drinks!! Local?? Come check us out at NU BAR! :D”), these guys even have special rates for Facebook and Twitter followers.
Gramercy Park Hotel @GPHhotel Their Tweets are simple, but they have a really sexy voice (“How many little Black Books out there contain your name? We know ours is in at least one. http://ow.ly/4B3U4”) that perfectly captures the hotel’s atmosphere.
Flatotel @flatotel Heaven knows who’s running their Twitter, but it’s obviously someone who likes a good deal! Sample Tweet: “All Aboard! WIN 2 tickets to Anything Goes & an overnight stay with our #Broadway Hotel Package at Flatotel on Facebook! http://goo.gl/G2TI6.”
The Setai Fifth Avenue @setaififthave Sky-scraping condo/super-lux hotel is actually a hoot on the Tweet deck. Behind-the-scenes of the property (So pleased to welcome the crew from @bravotv to the hotel today, taping some “Mad Fashion!”) mixed with a lot of potential, current, and former guest interaction.