New York Hotel Social: A Twitter Directory

Hotels must offer guests not only the best hospitality money can buy, but the best technology on the market, too. Hotels shape a neighborhood — so their Twitter accounts should interact with life beyond the lobby (and with the Twitter Universe, of course). Whether offering discounts on hotel suites, an extra hotel help-line, or party-crashing pictures, these New York-based hotel Twitter accounts are a few of our favorite follows.

Tribeca Grand @TribecaGrandNYC By far our favorite social hotel, thanks to their fun and informative Grandlife blog and support from Twitter people about town. Staff like @StevenRojas, Grandlife’s social media guru, @TommySaleh , Creative Director of Tribeca/Soho Grand Hotels, Cinema, and Gallery, and @yadiramartinez , Director of Food & Beverage of Soho and Tribeca Grand Hotels, keep it interesting. Tweets are nightlife-y and insidery, like this behind-the-scenes status: “At Tribeca Grand Hotel ready to put on a great show for #TribecaFilmFestival! Werk;) http://t.co/YeIu4Ex

Hotel Giraffe @HotelGiraffe Pretty basic presence—”Hope everyone had a Happy Easter!”—and links to press are common, but every once in a while, you’ll get an image of Carrie Bradshaw kissing Big on their terrace.

Library Hotel @LibraryHotel Neighborhood-y Tweets talk about Bryant Park (a lot), and what’s going on via different events calendars, but they’re way too reliant on their Facebook page to do any real interacting.

Mondrian SoHo @MondrianSoHo They’ve only just opened in NYC, so they may be more concerned with operating as a hotel before they focus on Tweeting, but they happen to be doing a great job interacting with costumers and partiers already. Just look at all those @’s and inside-joke #’s! “We had a great time with @MalandrinoBuzz & @LACOSTE at the @papermagazine party in the Garden last night! #puckerup #kissingcrocs.” You can also check out @morganshotels for Tweets from the entire hotel group, but it’s not as good as Mondrian’s local shout outs.

Nu Hotel @nuhotel Good for social media specials (“coming to stay with us? Check in on Facebook and Foursquare to earn free drinks!! Local?? Come check us out at NU BAR! :D”), these guys even have special rates for Facebook and Twitter followers.

Gramercy Park Hotel @GPHhotel Their Tweets are simple, but they have a really sexy voice (“How many little Black Books out there contain your name? We know ours is in at least one. http://ow.ly/4B3U4”) that perfectly captures the hotel’s atmosphere.

Distrikt Hotel @distrikthotel Their Twitter works as a hotel help line and as a virtual concierge.

Flatotel @flatotel Heaven knows who’s running their Twitter, but it’s obviously someone who likes a good deal! Sample Tweet: “All Aboard! WIN 2 tickets to Anything Goes & an overnight stay with our #Broadway Hotel Package at Flatotel on Facebook! http://goo.gl/G2TI6.”

The Setai Fifth Avenue @setaififthave Sky-scraping condo/super-lux hotel is actually a hoot on the Tweet deck. Behind-the-scenes of the property (So pleased to welcome the crew from @bravotv to the hotel today, taping some “Mad Fashion!”) mixed with a lot of potential, current, and former guest interaction.

Hipmunk’s Hotel Heat Map

Every one has needs, and the good thing about New York City is that the majority of those needs can be met. Travelers come to town to satisfy their shopping addiction, or to eat at the best restaurants in the world. Some come to see the Statue of Liberty, and some travel to stay up all night. You want to stay close to the things you’re into, whether that’s Broadway or Burlesque, and Himunk’s Hotel Locator is an awesome tool that helps you choose the perfect hotel by showing its proximity to your needs via a heat mapping guide.

Hipmunk, created by MIT-grad Adam Goldstein and Reddit Co-founder Steve Huffman, started off as a super-simplified flight locator with great visual design. Seeking to further simplify the travel industry, they’ve recently launched this helpful Heat Map tool as a component of their hotel search. The tool maps areas of interest in a city based on needs like Vice, Nightlife, Shopping, Tourism and Food, aggregating tourist information from Wikipedia and Yelp. Here are a few of BlackBook’s top hotel picks for each of Hipmunks categories.

Vice: Factors in Bars, Casinos, and Adult Establishments Staybridge Suites Times Square: Sweet suites with real kitchens convenient for extended Javits Center duty and other midtown business obligations. Like Scores. Distrikt Hotel: Near the seedy Port Authority, where XXX video stores line the streets, and XXX entertainment fliers blow in the wind like tumbleweeds, this New York-themed boutique hotel goes name brand, with Frette linens, LG flatscreens, and Ecru soaps. Four Seasons Hotel: It’s the Four Seasons, ’nuff said? Accepts all manner of currency, and in Midtown East, can find all manners of debauchery.

Next: Hotels Near Shopping and Nightlife

Shopping Trump SoHo: Midtown master infiltrates the western fringe of Soho with lux condo-hotel living. Bryant Park Hotel: Straight up, the hottest stay in town. Cellar Bar, Fashion Week runway shows, and plush, plush rooms. Ace Hotel: Garment District hotspot with enough amenities to keep you from ever leaving.

Nightlife The Jane Hotel and Ballroom: Latest smash from Sean MacPherson and Eric Goode gets all Edwardian on the WVill. The Standard: Smack dab in the middle of the Mepa—like a glass and steel tree growing up and around the High Line. The Bowery Hotel: Sayonara to SROs on the new bobo Bowery in this boutique Bowery/Nolita playground with a hot restaurant and lounge scene.

Next: Hotels Near Food and Tourism

Food Abingdon Guest House: As close to the West Village townhouse experience one can get without buying a shih tzu and an Equinox pass. Hotel Mela: Luxe boutique newcomer aiming to be the “apple” of your eye, near The Lambs Club, and classics like Dallas BBQ Chelsea and Jimmy’s Corner. Crosby Street Hotel: La Esquina just around the corner—near Kenmare, too—this spendy Brit import lands on quaint Crosby Street.

Tourism Andaz Wall Street: Hyatt gets haute on the Financial District, otherwise known as the district that has everything on a tourist’s checklist: The Bull, Lady Liberty sightlines, the Stock Exchange (Wall Street is in the hotel’s name). The Plaza: Eloise’s Central Park home, Home Alone, Midwestern tourists, Donald Trump, rich permanent dwellers and you. Hilton Times Square: Location, location, location. If you’re truly looking to stay smack-dab in the center of New York City, the Hilton Times Square is your hotel. Steps from pretty much everything, from Broadway theaters and midtown skyscrapers to museums, restaurants, and nightclubs.

NYC Previews: Distrikt Hotel, Fashion 26, Provocateur

Distrkt Hotel (Midtown West) – New York-themed boutique hotel. Covenient to both Port Authority buses and the NY Times. ● Fashion 26 (Chelsea) – Wyndham hospitality sets its sights on a fashion epicenter. ● Provocateur (Meatpacking District) – Stereo crew comes to the Gansevoort, promising provocations aplenty.