Having grown out of its cult status since opening in its Nob Hill location in 2010, revered indie menswear shop Department 17 now has a shiny new (and bigger) home along a more trod path in Hayes Valley. With a philosophy summed up as "stylish and appropriate", D17 proffers a collection for gents with a classic sense of aesthetics but a distinctly modern attitude.
In addition to their eponymous label, the newly expanded offerings will include apparel, shoes and accessories by Kitsune, Industry of All Nations, Norse Projects and Richer Poorer, amongst others. The space has a charmingly unfinished look, further emphasizing the D17’s casual, inclusive vibe. 17…again!