Dan Abrams and Jermaine Dupri Kick Off Social Media Week

In lieu of New York Fashion Week and the notorious trendies it brings to the streets of Manhattan, a different ilk of entrepreneurs has taken residency for Social Media Week 2012. Entering its fourth run in the city, SMW returns to New York with the focus of "Empowering Change Through Collaboration." In just under three years, Social Media Week has expanded its audience to over 60,000 attendees in 21 countries, not to mention the reach their Livestream channel attracts.

From "How Sweet It Is to Be Liked By You" to "@HAHAHAHA: How To Be Funny in 140 Characters or Less" to arguably more tactful panels "The Classroom of the Future: How Social Media Can Better Our Education System" and "Translation Presents Connectivity: Discovering the Power of Social Communities in Music," the Social Media Week roster is set to feature a wide range of topics. This week’s keynote speakers include Chris Kaskie, President of Pitchfork Media, Ben Kaufman of Quirky, and Reid Hoffman, Co-Founder of LinkedIn, amongst others. Here are a few highlights from yesterday’s kick-off.

Dan Abrams keynote speech on the future of brand journalism in social media: Abrams commented on the week’s importance in acknowledging the divide between broadcast and digital media. "Look, I think that the old media often responds to what’s trending… It used to be ‘What’s trending on Google?’ –that was the thing that people would look to– well that’s now moved. What is trending on Google is just one piece in addition to what’s trending on Twitter, what people are doing on Facebook, and well beyond." Abrams suggested a possible shift in trend evaluation in the next few years, and revealed his own worries in the digital era admitting that owning online properties outright means that he "doesn’t sleep at night."

Jermaine Dupri keynote speech on building a community: Dupri recently launched "Global 14," a social network destination that combines Dupri’s collective sense of online forums and passion for hip hop music and fashion. "I had to create a mindset for everyone who is on the site, that this is their community. If you don’t want people spamming your site, you should say something about it."

Social Media Week has created a video and adjacent Tumblr called "Future Hipsters" to accompany their mindset "See the future before it happens." With a nod to dubstep, community managers, and aimless food blogging, the people at SMW have come scarily close to predicting the 2062 digital age. Stay tuned for more highlights from this year’s event.

Styleite Anoints Industry’s Most Powerful

Media mogul Dan Abrams’ new fashion site Styleite has launched. The former legal analyst has outfitted the porthole with many of the same bells and whistles of its predecessor Mediaite. In addition to coverage of various shopping and fashion stories — Gisele Bündchen on the cover of Vogue’s shape issue and a piece on Skeezy guy syndrome (Olivier and Terry, are you listening?) for instance — there is one aspect sure to get the fashion crowd talking. Meet the Power Grid, a breakdown of fashion’s most influential figureheads, from editors and models to fashion bloggers and designers.

In total there are ten categories rated in the grid. Naomi Campbell is ranked as the most powerful supermodel, with Gisele coming in second, which is sure to spark a bit of controversy. Also, is Agyness Deyn really more of a force sartorially speaking than Kate Moss (the former is ranked #3, while the latter comes in just behind)? I’d say not. Garance Doré also beats out boyfriend Scott Schuman for the seat of most powerful style blogger by two spots, which likewise seems especially surprising. One thing is for sure: all in all the grid is bound to raise quite a few eyebrows and/or unsheath claws.