Cristiano Ronaldo Live From Madrid!

In the midst of Real Madrid fever, Nike is hosting a massive press event in Madrid to present their new products for the upcoming World Cup. The sport’s biggest star Cristiano Ronaldo, seen here making his grand entrance, stopped by the event, which was held in the grand Salon de Reinos.

He spoke about the new boot, Real Madrid’ss push for a league trophy, and of course the World Cup.

boot 2 boot1

On the new Mercurial Superfly boot:

“It was a feeling of surprise because in had never seen boots like that in that style. It’s beautiful. I’m looking forward to playing in them … I’m still not allowed to but I want to. What I wish is to play in them as soon as possible because I feel so go good wearing them. I hope it gives more speed for the World Cup.”

On captaining the Portuguese national team:

“I like big challenges. I like to live with this sort of pressure. When I don’t feel it I hang my boots on a nail and that will be it. So I like this moment in my career… being the captain of the team… when I go the national team I try to get the best out of myself and I feel very comfortable. I’m very proud of playing for my country.”

Ronaldo Has a Trendy Pedicure, and Other Man-icures

Now that Cristiano Ronaldo has been spotted around town, popping into hot grub spots like Kenmare and Da Silvano with the mobile universe tweeting his and GF Victoria’s Secret angel Irina Shayk’s whereabouts, I can confidently write about him without having to include a Wikipedia-length entry to help me explain who the talented Portuguese footballer (cough, soccer player) is, and why it’s actually news that he was spotted with his nails painted noir. Perhaps in order to draw attention away from his Situation-esque abs (or is his Situation-esque game), the new daddy was spotted with the expressive pedicure while lounging at Soho House. The Daily Mail documents Ronaldo’s attempt at bringing what seems to be a manly brit trend to NYC: “As a new father, Cristiano Ronaldo might have been expected to have more important things to occupy his time. The footballer, who has a reputation for being in touch with his feminine side, was spotted with black painted toenails as he relaxed on holiday in New York. Judging by his expression, however, he quickly realized the enormity of his fashion faux pas.”

Ronaldo isn’t the first footballer to get in touch with his feminine side. The original metrosexual, David Beckham, first sported color on his tips way back in 2002. Then Becks wore pretty pink varnish at the christening of Liz Hurley’s baby, later switching to silvery-black varnish for a cover shoot for GQ magazine. image Becks for GQ

image Just last year, another Englishman—British royalty, no less—was photographed coming out of a nightclub wearing a lovely coral shade. One commenter commends Prince Harry’s trend setting ways: “My brother in law came back from Oz a few months ago nails painted. Now not just painted but with like little penguins on it and everything. And yes before you ask he’s straight and handsome total ringer for Colin Farrell.”

image Big in Britain, and with Colin Farrell look-a-likes sporting penguins in Australia, when will the trend come stateside? We need a few new trendsetting lads so we have someone other than Tori Spelling’s husband, Dean McDermott, to represent Man-icures.

Mundialista: Dissing Ronaldo in Real Time on His Shiny New Website

Nike’s Portugal’s Cristiano Ronaldo launched a new website during the World Cup, as well as a dedicated Youtube channel, and poured tons of money into his campaign to get millions of 13-year-old Justin Bieber fans to friend him on Facebook. It’s all part of TSE Sports Marketing & Entertainment and Nike’s massive push to force this mediocre marketing product upon a naive US market à la David Beckham. But now that Spain closed the chapter in the latest pathetic Ronaldo showing, exposing him for the middling overhyped product that he is, it’s time for football fans the world over to gleefully diss Ronaldo on his new site, which already started happening during the Spain v. Portugal game. But first, a message from CR himself.

Sin comentarios.

World Cup Ads: Alejandro González Iñárritu’s Brilliant Use of Homer Simpson

This is World Cup advertising and Homer Simpson usage at its Academy Award-nominated finest. Director Alejandro González Iñárritu (Babel, Amores Perros) shot Nike’s new World Cup spot for their Write the Future campaign which stars the likes of Cristiano Ronaldo, Didier Drogba, Wayne Rooney (in a trailer park), Fabio Cannavaro, Ronaldinho and Franck Ribéry (sans underage hooker) as well as non footballing talent like Kobe Bryant, Gael Garcia Bernal and Homer Simpson. The star-studded piece is one of the finer bits of advertising that Nike’s ever done, and it’s by far the top World Cup spot I’ve seen to date. Watch it below, then compare it to, say, Pepsi’s atrocious World Cup ad or any of the other epic, over-the-top Africa-centric ads for the World Cup. Hell it’s actually much better than Iñárritu’s 21 Grams.

Now take off your shoes, bow down, and compare all of the above to this unadulterated masterpiece which isn’t selling soda or shoes – just football and joy.

Industry Insiders: Tony Daly, Master of the House

After-hours house parties in the Hollywood Hills are infamous the world over, and nightlife aficionados Tony Daly and David Judaken considered just that while outlining the concept behind LA hot spot, MyHouse. Co-owner Daly talks fully-functioning ovens and bathtubs in a nightclub where soccer star Cristiano Ronaldo stops by to douse crowds with six-liter bottles of champagne.

What’s your position at MyHouse? I’m the co-owner and operating owner of MyHouse. My partner, David Judaken, previously owned a club called Garden of Eden, and I came in with him on the newly-remodeled MyHouse. I also run the other clubs our company operates, which are Crimson, Opera, and Mood. I focus my efforts on our marketing and outreach.

What was your first job in the industry? When I was 21 years old, I worked in Las Vegas for the MGM Grand, in the public relations department, and when I got out of college, I started doing promotions and marketing for Garden of Eden. Eventually I moved on to clubs — A.D., Lounge, Pearl nightclub, and I also did the opening of Avalon in L.A..

Anyone in the industry you look up to? My partner David Judaken is actually my mentor. I promoted at his club at 22 years old, and I’ve gone into partnership with him over every other nightclub owner in the city because of his work ethic and integrity. In a very dysfunctional business, to have integrity and to do everything the right way is rare; I’m trying to model myself after that. He leads by example.

What’s the concept behind MyHouse? The best parties in LA typically tend to be house parties, so we had a big space with an upstairs mezzanine and when Dodd Mitchell came in, he looked around he said, “Let’s make a house,” because that’s where the parties are. We literally tried to make a house, not just a house theme. We went as far as building a kitchen with ovens that work and we bake cookies. Our bar has a stove top, a coffee maker, and we have a sunken living room with TVs that are hooked up to DirecTV and Playstations. Our upstairs bedroom has a bathtub with skulls that shoot water, and there’s a huge king-sized bed. Every piece of furniture is original and different, not just club booths. We have movable furniture and shaggy area rugs in a nightclub, which is pretty insane. You feel like you’re in a house, so we’ve held our meetings there and we’ve done tasting for our restaurant there because we have a functional kitchen and dining room. At night, all of these areas are used for bottle service or seating elements so people feel like they’re actually partying in someone’s home.

Are themed nights a big part of the MyHouse experience? We’re trying to do Guitar Hero Tuesdays, and we’ve had an Xbox party using all the TVs, but mostly we use the game consoles for private events. We want people partying and having fun like it’s an actual nightclub so we haven’t really broken out the Wii post-10pm.

Aesthetically it’s set up like a house, but is there still a club vibe? Yeah, the DJ doesn’t even spin on a typical booth, instead he’s on a custom-designed DJ area where he puts his equipment on top of what would look like a table in someone’s house. We have areas with platforms where people can stand and dance. During the construction process, Dodd wanted to go completely “house,” but we explained that we needed things like backs on the couches because in the club environment people like to sit up on the couches. We tailored the couches so people could sit or dance on them, but they don’t look any different from the other furniture in the house.

What’s the best night you’ve had at one of your clubs? It was a Wednesday night at MyHouse, and we had Cristiano Ronaldo in. He’d just brokered his deal with Manchester United, so they purchased two six-liter bottles of Ace of Spades Champagne, which is roughly the equivalent of nine bottles of Champagne in one bottle. The crowd was going crazy and when the bottle came out, we played the Star Wars theme and Ronaldo took the bottle and sprayed the entire crowd — with a very, very, very expensive bottle of Champagne. The bottle is huge and when he’s shaking the thing, it sprays from one side of the dance floor to the other. That was a fun night, but that doesn’t happen every week. It was raining Champagne.

Notice any negative trends in the hospitality industry? One of the negative trends in LA is a saturation of nightclubs in the marketplace, which affects the longevity of a club. Whereas the Garden of Eden, for example, was around for ten years, now we’re looking to stay with top quality guests for about two years, and then you have to go into another tier of promotion. Within three or four years, you almost have to remodel your club or else you become obsolete. This happened because the city has allowed too many nightclubs and given out too many entitlements.

What are your favorite places to party and dine in L.A.? I enjoy dining at our new restaurant East, and I also like a smaller Italian restaurant called Pace, which is off the beaten path and not very Hollywood-sceney. As far as clubs go, occasionally I’ll stop by Villa, because it’s a very small club and the owner is a good friend. It’s a 90 to 100 person club so it’s a complete departure from the big club environment and you can go with a couple of friends and actually have a conversation while enjoying the energy.

What’s the scoop on the new restaurant, East? East is another partnership between Syndicate Hospitality and Dodd Mitchell, which opened on September 2, and Dodd did the design. It’s an Asian/international fusion restaurant, and we’re doing several sashimi dishes, but no traditional sushi. Our sauces will be very inventive with a Latin flavor, and we’ll also have over 40 cooked items which range from lamb, to prawns — so we have land, sea and air covered.

How do you wind down when you’re not working at one of your clubs? I wind down with poker. Occasionally I’ll go and play because it keeps your mind away from the crazy lifestyle for a bit. I work day and night and it’s almost like I have two jobs. My life is essentially in the hospitality industry, whether it’s Sunday morning or a Wednesday afternoon. You’re constantly being called or put to work, so I really don’t have any down time, but occasionally I’ll go play some poker at one of the casinos.

Champions League Final Remakes ‘The Karate Kid’

imageWhat BlackBook lacks in, say, breaking sports coverage, we make up for in handy pop culture analogies of sporting events after the fact. Take Wednesday’s historic, Papally blessed Champions League final in Rome, where Barcelona’s symphony of lithe maestros ran flowing, pretty circles around a gang of supercharged meatheads from Manchester United en route to a resounding 2-0 victory. Of course, the game-within-a-game everyone was watching was the mega-hyped match up between the two best football players in the world: Barcelona’s reluctant mini genius Lionel Messi versus Man U’s cocky, genetically engineered perfect/evil robot villain CR7, aka Cristiano Ronaldo (yes, he’s even got an evil robot nickname).

Quick background. Messi’s a likable runt, a genuinely humble 21-year-old kid from a very working class part of the so-called Third World, whereas CR7 is a genetically freaky,incredibly cocky, almost artificial creation of the modern European football machine, with all its marketing muscle firmly behind him. One is a whirl of supernatural talent and heart, the other a cold assassin with a sinister perma-sneer etched on his grill. The stuff Hollywood movies are made of, you might say. Cheesy, glorious 80s Hollywood flicks like The Karate Kid (there happens to be an actual Jackie Chan/Will Smith remake in the works, as well).

Remember the blond preppie jerk in The Karate Kid, Johnny Lawrence, star of the meathead Cobra Kai team? Think of Cobra Kai as Man U and Cristiano Ronaldo as aforementioned preppie jerkoff. Now recall Ralph Macchio’s infamous crane kick finale, where Daniel-san’s hard-won artistry in effect defeats the entitled athleticism of Johnny Lawrence and the abrasive Cobra Kais.

Now watch as 5’ 6” underdog Lionel Messi delicately, gracefully rises between three hulking Man United Cobra Kais to finish them off in a storybook finale that would have made the late Mr. Miyagi ah-so very proud.

Surely Messi-san deserves the coveted Ballon d’Or some quality tongue time with Elisabeth Shue for that, no?
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