Choonmoo Park Brings Korean Avant-Garde Design to New York

Choonmoo Park may not be a household name in the U.S. just yet, but that is about to change very soon. The South Korean-born designer has been at the forefront of avant-garde fashion in her native country since 1988. After spending the majority of her childhood in the factory and showroom of her family’s children’s apparel company, Park became fascinated by the transformative and reflective nature of fashion, which followed her through college where she studied both fashion and industrial design. The combination of both fields led her to develop an architectural yet fluid aesthetic. And although her work was unique in Korea, people responded well to her superb tailoring and distinct layering.

After nearly two decades of international fame, the designer made her U.S. debut earlier this year during New York Fashion Week with her PARKCHOONMOO Fall/Winter 2010 collection. Her promising debut led to a showing for Spring/Summer 2011, which featured a collection of dreamy silhouettes and exposing layers (Park was experimenting with sheer fabric long before it was a trend) in predominately white and beige, save for a few black and cobalt moments.

Select pieces from the PARKCHOONMOO collections are sold exclusively at Assembly, Oak Manhattan, and Oak Williamsburg.

Photos via Women’s Wear Daily.