Saying “Nasty Gal” makes us feel dirty, and we like. The boutique’s in-your-face name demands your attention—and the awesome inventory keeps you coming back for more. Founded in 2006 by stylist Sophia Amoruso, Nasty Gal offers a spunky selection of both handpicked vintage wares and on-trend items from some of the hottest street culture designers out there. Given Amoruso’s interests (she enjoys “a good Salade Nicoise, a sturdy pair of platforms, and twirling around the studio every so often while blasting disco”), and musings on her blog, you can tell the girl lives and breathes the NG attitude and looks just like the girl she shops for. And that girl is sexy, fun, and always down for a good party—especially the party, New Year’s Eve. Here are a few dresses we’ll want to be in for the big countdown.
Fresh off news of Cheap Monday launching its first optics line, word has the Swedish company setting up its first freestanding shop in Copenhagen. Well, sort of. PSFK says that the “400 square meter store [which opens November 27] is designed by uglycute and will offer complete Cheap Monday collections as well as a screen printing studio producing limited edition prints.” Some may consider Weekday — the Stockholm brand and boutique that’s the brainchild of Cheap Monday founder Orjan Andersson and the first place the label’s skinny jeans were carried — a sort of pseudo headquarters for Cheap Monday, until now.
There’s been quite a lot of change at Cheap Monday (and its parent Weekday) in the last year as both were purchased by H&M. But just as earth-shattering to the ears of the fashion industry was the announcement that came a few months ago that Ann-Sofie Back was taking over as creative director. The latter is renowned for crafting avant-garde fashions and keeping critics and cult followers on their toes. Back speaks with The Last Magazine in their latest issue; she says that the collection when she found it was “a little bit soulless … they want me to change that, because I have so much soul.” Back is by no means a whimsical designer, but she also says she’ll keep things a bit more light-hearted for Cheap Monday, as it’s a different clientele. After all, as The Last Magazine notes, this from the woman who put out “dresses with prints made from pixilated crotch-shots.”
Cheap Monday is getting into the glasses business. The Swedish brand synonymous with inexpensive, super-skinny denim is branching out beyond basic men’s and women’s (and unisex) wear. Rather than do the traditional accessory launch and introduce sunglasses, Cheap Monday is setting out to give back to near- and far-sighted fashion lovers across the globe with a line of wide-rimmed glasses. The collection, cheekily called Cheap Monday Clairvoyant, “has been created in collaboration with Flo Scandinavia by creating 16 different styles in various different color ways,” says Hypebeast.
“The frames — 11 acetate and 5 metal models — are heavily inspired by retro and vintage glasses and sunglasses, and named after cult novels such as ‘The Darkness That Comes Before,’ ‘The Colour Out of Space’ and ‘Blindness’.” Each pair will also be outfitted with a brand new skull logo, which will ornament the temple of each pair of glasses and double as a third eye of sorts. Sadly the collection is currently only available in Scandinavia, but the company plans to bring it stateside and elsewhere around the world in future seasons. In other words, there’s a good chance Cheap Monday will do for the wide-rimmed glasses what it did for skinny jeans: turn them into a worldwide phenomenon.
Meet Cheap Monday’s new creative force: Ann-Sofie Back, a Swedish designer best known for envelope-pushing creations bordering on the macabre. The designer, who has been working in London for years but recently moved back to Stockholm after getting hitched, presented “arguably the scariest show to ever grace London Fashion Week,” says Vogue UK. She’s teamed up with Fred Perry and Topman in the past, but now she’s assuming a seat at the helm of one of Stockholm’s most successful fashion brands.
“Following 10 years based in London, Back will now assume control of all areas of product design with the exception of denim — which will remain the responsibility of Orjan Andersson — in order to increase the profile of the other areas of the collection.” It seems like a potentially dynamite partnership, given that Andersson no doubt knows his denim, but Cheap Monday — as a full men’s and women’s line — has as of yet not assumed the kind of cult status its jeans have generated. Simply put, this may be an increasingly interesting line to watch.
Cheap Monday, the Swedish brand that’s become a household name in the states thanks to their skull-and-cross-bones-adorned skinny jeans that retail everywhere from Urban Outfitters to Barneys, is launching a pop-up shop on the west coast. Housed within LA boutique Choose Chinatown, the wares in question are called WKND, the SS09 capsule collection from Cheap Monday. The head-to-toe looks, designed by Peter Jansson, are inspired by “natural disasters including typhoons, flooding and earthquakes,” says the Los Angeles Times.
While the inspiration behind the line may be a bit unsettling, the looks are anything but. Think 80s-friendly “baggy tops, leggings and bat-wing sleeve jackets … screened with images of typhoons and hurricanes.” And it launches Valentine’s Day, just in case you want to say “I love you” with a bit of fashion inspired by impending doom.