Just when you thought it might be possible to get by without an iPad, along comes an app from the beauty bigwigs at Sephora. After checking out what it’s got to offer, even their spiffy website looks creaky in comparison. The three main categories are Beauty Report, Social, and Shop, and within those tabs you’ll find the usual social media and video components, as well as Beauty and the Blog, which takes viewers behind the scenes with Sephora editors, and Daily Obsessions, featuring must-have picks from the staff.
The most innovative aspect of the app is the Virtual Mirror. Here, the iPad camera acts as a mirror while users’ images are displayed side-by-side with how-to demo videos. There are endless ways to get lost in this virtual world, available only for the iPad 2.
This week, Sephora also announced the launch of Charlotte Ronson Beauty come September. The I Heart designer, who’s known for putting her friends and family in her ads and on the runway, will also be taking cues from her nearest and dearest for her beauty line. The products range from $14.00 for a heart-shaped lip gloss to $28.00 for a vintage-inspired cosmetics case. Says Ronson, “I’ve always deigned for girls who believe that less is more and I’ve stayed true to my aesthetic with this beauty collection.”