Sometimes a good way to justify purchasing an item of clothing is by inventing a mathematical formula involving the number of times said item is worn. The formula tends to go something like this: Every wear equals $10, so if it’s worn 20 times, then it was well worth that (completely unnecessary) $200. If that sounds vaguely familiar, do the math behind this one: Australian cult label Nobody has teamed up with charity:water and Ivan Kane’s Café Wa s to create a new signature “Nobody Wa S Thirsty” tee.
The sale of a single T-shirt will supply two people with hygienic drinking water for almost 20 years. Mathematically speaking, that roughly translates into a “must buy.” The signature shirt, part of the Nobody Wa s Thirsty Project, will be sold in Café Wa s and outlets that carry the Nobody line worldwide. Celebrities like Alan Cummings, Nas, and May Anderson have already shown their support and have been snapped in the fashionable, charitable tee by rock photographer Mick Rock.