Buenos Aires Holocaust Museum’s Unsettling Ad Campaign

Buenos Aires’ Shoah Museum is the only museum in South America focusing on one of the most horrifying periods in history, necessary work to educate a city, a country, a continent as the number of people who actually lived through this time are becoming few and far between. Which is why its recent marketing campaign is so puzzling. The slogan is “One museum, no art,” and the ad features a gradient of recognizable mustaches, beginning with what appears to be Salvador Dalí’s and ending with Adolf Hitler’s. Reads the copy: “At the age of 18, Adolf Hitler failed at being an artist. Unfortunately nowadays, his work is at our museum.”

Whoa. Whoa. It’s not a bad idea, maybe, and the intention is clear. But it just seems too sleek and the concept too hip and jocular to do justice to a museum about unspeakable evil and inhumanity. Mustache jokes? Really? This is a Holocaust museum, not your new Etsy shop, bro.  And why bring Salvador Dalí into it? He’s a recognizable artist with recognizable facial hair, to be sure, and he was a Franco sympathizer, which is gross, but it still feels totally unnecessary.  

This isn’t the first time an advertisement for the museum has been met with confusion or negative feedback. Last summer, FWT created this ad, featuring an image of emaciated children in a concentration camp in an empty room with a “Wet Floor” sign. The idea, presumably, is that the floor is wet with tears as patrons view the horrors within, but there’s a piece somehow missing. Maybe a person walking out or a change in the sign would have made the picture complete, and FWT is on about not pulling any punches about how upsetting the contents of the museum will likely be (unlike in the aforementioned ad), and rightfully so. But something just doesn’t quite work here.

[via Heeb]

Industry Insiders: Talking to DJ Diego Harispe

For our Oct./Nov. issue’s Industry Insider section, we interviewed professional house music DJ Diego Harispe. In the business for over 10 years, Harispe approaches his craft old-school, mixing CDs and vinyls, and weaving the sound into a story. Currently based in Miami where he’s found DJing at such spots as Nikki Beach and Mynt, Harispe has DJd across South America (Crobar in Buenos Aires) and Europe, where he honors the local cultures’ music. Here, Diego shares what he thinks a DJ should never do, the one song everyone loves, and what he reminds himself in the midst of success.

You’ve DJd all around the globe. What place do you look forward to spinning in the most?
That’s a hard question. I think every city and every country has something special. My favorite place is always the next one to visit, so this week it’s Ibiza. In Ibiza, every dancefloor is filled with different nationalities and cultures, but what is amazing about this magic island is that everybody speaks the same language: MUSIC. 

What’s a DJing-don’t? Something a DJ should NEVER do?
A DJ should never become a DJ for other reasons than the love for music itself. Unhappily, we have lots of supposed “DJs” in the industry  that are there just for exposure, a certain lifestyle, or other vein reasons than the music.

What is one song that people always love?
Gotye’s “Somebody That I Use To Know.” There are so many good remixes of it.

You’ve been a pro for years. What have you learned about success?
It’s not something that you finally reach. Success is being able to do what you love. It’s a forever path, and the key is to have faith in you. No matter how hard things get, with faith and consistency you will always achieve what you want.  

Buenos Aires Openings: Poke, Full City Coffee House, Abuela Pan

Poke (Palermo Soho) – Street food-inspired pop-up finds a permanent Wednesday night home.

Full City Coffee House (Palermo Hollywood) – Colombian coffee to save the day. 

Abuela Pan (Abuela Pan) – Trendsetting vegetarian restaurant moves on up (and around the corner). 

Going For Gold on the Conde Nast Traveller 2012 Gold List

Like the BAFTAs and the Oscars, there have long been equally prestigious lists of travel excellence being produced on both sides of the pond: in both cases, there’s often some overlap, but each organization has its own particular sensibility that makes both selections worth paying attention to. While the U.S. edition’s Gold List selections are drawn from their massive readers’ survey, to take advantage of their breadth of knowledge, the U.K. edition depends on their editors depth of experience within the industry to discern what’s truly extraordinary.

The 2012 list is divided into eight categories, depending on your priorities, although of course any hotel on this list will excel in all of these things. Among our favorites within the many excellent hotels selected for each are the newly-reopened St. Pancras Renaissance in London as best for location, the eclectic Crosby Street Hotel in New York as best for rooms, and the classic Alvear Palace in Buenos Aires as best for service. Beyond the basic categories, they also selected for more subjective but equally important concerns, including the Bellagio in Las Vegas for best leisure facilities, the Opposite House in Beijing for best food, and Le Royal Monceau Raffles in Paris for best ambience  & design.

Buenos Aires Openings: Loreto Garden Bar, Tilde Restaurant, Popa Espacio de Arte

Loreto Garden Bar (Colegiales) – The best unpretentious burgers and juices in Colegiales.

Tilde Restaurant (San Telmo) – Upscale Argentine comfort food for the San Telmo crowd.

Popa Espacio de Arte (La Boca) – Art gallery/event space run by the debaucherous duo behind Kim Y Novak.

Buenos Aires Openings: Samay Casa de Té Argentina, Almacen Secreto Club, and More

Samay Casa de Té Argentina (Colegiales) – Cozy tea shop takes over the former home of Colegiales’ best bistro. ● Almacen Secreto Club (Colegiales) – Secret supper club gets new Colegiales digs. ● Quinto Reino Bar de Tapas (Colegiales) – New corner spot does tapas, live music. ● Lo de Paka (Núñez) – Classic meat retreat opens up shop in Nuñez.

Mott: Farm-to-Table Fare in Buenos Aires

Yesterday I gave you the scoop on Palermo Soho’s NY-inspired shopping scene. While this popular Bueno Aires neighborhood is bursting with delectable retail, it’s their gifted gastronomy that reels in scores of visitors from around the world. One eatery partly responsible for this attention is Mott – the city’s extraordinary answer to America’s farm-to-table concept.

Headed by chef Maria Lancio, this restaurant’s menu shifts depending on what is in season and readily available in the area’s organic mercado (or farmer’s market). Before I expand on this superior dining experience, let me explain why I’m in BA to begin with.

There’s nothing that fascinates me more than people that are passionate about something completely out of my realm. This year, Stella Artois challenged beer aficionados across the country to showcase their mastery of the Belgian beer’s nine-step pouring ritual. Yes, pouring the perfect Stella Artois is an actual art form, and serious competitors turned up in droves. The challenge also took place around the world, and the champions from over 28 countries – including U.S. winner Sean Besser Hank winner – have united here in Argentina to compete in Stella’s 15th Annual World Draught Master competition. No, I’m not competing – although I hear there’s a press challenge tonight that’s calling to my competitive nature. I’m just here to report on the phenomenon, which led me to this awesome press lunch at Mott.

Mott’s cocina de mercado (or market cuisine) was the setting for Stella Artois’ beer and food pairing experiment, which was essentially a rollercoaster for the tastebuds. Led by the brand’s beer sommelier Marc Strootbandt, guests experienced the best of Mott’s seasonal dishes and a course-by-course tasting of the Belgian brew that was complimented by Patagonia amber lager and Argentina’s celebrated beer, Quilmes.

image The charming Strootbandt leading the first course, which was graciously tweaked for my pescatarian self (a non-meateater in Argentina, I know). The first image is of my mind-blowing salmon entrée with a quinoa salad and carrot puree that I need to steal the recipe for asap.

image The head of the well-fed table belonged to Stella Artois master brewer, Paul Van De Walle.

image The dreamy finale featured a sip of Quilmes, a bite of this melts-in-your-mouth chocolate dessert, and another sip of Quilmes, which was, in a word, perfect.