EMM Group’s The General Launches New Bakery Today

The General, EMM Group’s latest Asian restaurant on Bowery, gets even newer with today’s opening of its bakery. And while this is a charming update on the sweets front, the announcement becomes positively electrifying with the introduction of two menu items: World, meet The Cereal-Inspired Donut & The Breakfast Pretzel Bomb.

Crafted by pastry chef Thiago Silva – the chef behind every EMM restaurants’ desserts – the cereal-inspired donuts ($3) come in six combos, three of which include: Fruity Pebbles with Cereal Milk, Coffee with Espresso Cream, and Coco Puffs with Coco Cream. The breakfast pretzel bomb ($4-$5) – a good dose of protein, dairy, and salt – is filled with egg & cheese, with a choice of ham or bacon.

Stumptown Hair Bender coffee is also being served, as is fresh orange & grapefruit juice.

It’s also open seven days a week, from 6am-2pm.

Free Wi-Fi is available.

I know; it just keeps getting better. Life is sweet.

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[Photo: NYT]

Opulent Breakfast, Now Served at the Russian Tea Room

The communist red booths of the iconic Russian Tea Room mostly remained empty late last week at 10am, save for a gaggle of middle-aged women celebrating a birthday with too many mimosas.

But why should there be crowds given that the restaurant just announced their breakfast menu, where as before, you could only get your fancy Russian lunch, tea, or dinner. Now, from 7 to 10am, indulge in caviar-laced eggs, caviar-topped pancakes, and caviar gracing smoked salmon.

No, this isn’t an economic meal, even if you skip the roe. For $12 you can get two eggs with potatoes and bacon, $14 buys you a veggie frittata, it’s $32 for their Royal Russian Breakfast, and for steak and eggs topped with foie gras potato hash, that will run your $42. Though the portions aren’t American-sized, they prove rich enough to line your winter belly with thick sauces, hearty meats, and hot pots of Kusmi or Harney and Sons tea.

With this addition of breakfast, now you can truly eat like a New York czar all day long.