It almost sounds like a sketch from the upcoming season of Portlandia, doesn’t it? Daniel Keeton, who works at Bend, Oregon craft brewery Boneyard, has created and bottled Dawg Grog, which is, as you might imagine, an organic beer for dogs. Can’t you picture it, with Fred Armisen in a flannel shirt and newsboy cap, serving a bottle to Carrie Brownstein’s dog with a punny celebrity name, like Stone Cold Steve Pawstin or Kermit Ruffins? Or a fake advertisement for the stuff featuring dogs dressed like Hipster Puppies? Anyway.
Frat boys who have actually tried to get their dog drunk will be disappointed by the effects of Dawg Grog, as it does not actually contain alcohol, as that would be animal cruelty what the hell is your problem? But for those who merely wish to give their beloved pet an unusual treat, Keeton and the Dawg Grog team advise pouring it as a side treat or over dry food. The beer includes spent grain from the Boneyard Brewery (whose actual beers for humans include one called one just called “Girl Beer” and a stout named for notorious record promoter Suge Knight), along with vegetable broth, water and a powdered glucosamine supplement including ginger, cinnamon, flaxseed and honey. So it’s a nutritional supplement disguised as a beer, which some of you probably wish existed for humans.
Who knows where Dawg Grog will take the train of canine innovation? Now that they know the taste of beer, soon they’ll want to start playing poker. Oh, fine, I’ll just show myself out.
[via KTVZ Oregon]