YSL Beauty Casts Zoë Kravitz in Bold, Black-and-White Campaign

Photo via Instagram

“YSL Beauty has always been one of my favorite brands,” says actress and Lolawolf pack leader Zoë Kravitz, announcing her partnership with the timeless fashion house. “Nothing is forced, nothing is fake, but everything is bold, strong and unafraid.”

The news arrived with three black-and-white photos, as YSL Beauty mused about the 27-year-old’s “talented, cool and free-spirited” energy. “She embodies the YSL Beauty woman and the brand’s vision of beauty,” they said. “We are proud to announce that the new U.S. YSL Beauty muse is the amazing actress and singer Zoë Kravitz.”

This casting follows Balenciaga, which also recruited Kravitz for their spring ’16 campaign alongside German model Anna Ewers, though YSL Beauty’s will exist exclusively on social media. Without giving away any spoilers, the brand revealed that Kravitz’s partnership will include a video project, some music and “lots of makeup looks.”