Pharrell Opens ‘Billionaire Boys Club’ Flagship Store in NYC (Photos)

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Pharrell Williams opened the flagship location of his apparel company, Billionaire Boys Club, on Wednesday in Lower Manhattan at 7 Mercer Street.

NEW YORK, NY - NOVEMBER 09: Richie Akiva and Pharrell Williams attend the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club ) *** Local Caption *** Richie Akiva; Pharrell Williams

NEW YORK, NY – NOVEMBER 09: Richie Akiva and Pharrell Williams attend the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club )

Joining Pharrell at the event was his business partner, Nigo,

NEW YORK, NY - NOVEMBER 09: Pharrell Williams and Nigo attend the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club ) *** Local Caption *** Pharrell Williams; Nigo

NEW YORK, NY – NOVEMBER 09: Pharrell Williams and Nigo attend the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club )

Brands represented at the store include¬†Billionaire Boys Club, Human Made, Adidas, Kaikai Kiki, Kanye West’s Yeezy, Fenty by Puma, CdG Play, Cactus Plant Flea Market, Neighborhood, Timberland, and Medicom.

NEW YORK, NY - NOVEMBER 09: Interior of the Billionaire Boys Club Flagship at the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club )

NEW YORK, NY – NOVEMBER 09: Interior of the Billionaire Boys Club Flagship at the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club )

Billionaire Boys Club began in 2005 when Pharrell Williams partnered with Japanese style legend Nigo to produce two clothing lines: BBC and Ice Cream. They have flagship retail locations in NYC, Tokyo, London, and sell clothing at other stores around the world.

NEW YORK, NY - NOVEMBER 09: Fashion Designer Nigo attends the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club ) *** Local Caption *** Nigo

NEW YORK, NY – NOVEMBER 09: Fashion Designer Nigo attends the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club )

NEW YORK, NY - NOVEMBER 09: Interior of the Billionaire Boys Club Flagship at the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club )

NEW YORK, NY – NOVEMBER 09: Interior of the Billionaire Boys Club Flagship at the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club )

Jay-Z & Pharrell Collaborating on Billionaire Boys Club Line

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When you’re Jay-Z, putting out one of the most anticipated albums of the year doesn’t give you an excuse for putting your other business endeavors on hold. But it does mean that, in the current flurry of excitement, people will likely skewer the info surrounding your new venture. Earlier today GQ announced that Hov has purchased Pharrell’s uber hip Billionaire Boys Club clothing line, through Rocawear. Turns out, it’s actually a friendly collaboration between the two tastemakers.

A few hours after GQ posted the “exclusive” bit, Jay-Z—or whoever controls his Twitter account—cleared up the rumor, which had already made its way around the blogosphere. Men lie, women lie, GQ probably didn’t mean to lie.

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