The CFDA Channels The Selby and ‘Amelie’

The CFDA is pulling a Todd Selby and highlighting designer’s homes for its latest project. Come September, what’s essentially fashion’s governing body will publish a book that takes a look at the abodes of some of the industry’s biggest talents. Think “Donna Karan’s Parrot Cay getaway, Band of Outsiders designer Scott Sternberg’s Los Angeles living room, and Diane Von Furstenberg’s Cloudwalk estate in Connecticut,” as well as Ralph Rucci’s Upper East Side home, says Fashionista. Penned by Rima Suqi and published by Assouline, the coffee table tome essentially melds The Selby and Town and Country.

In other CFDA news, the alliance is looking to French film Amelie in its latest attempt to build buzz around its upcoming Awards event, set to take place June 7. Just like the aforementioned film’s gnome, the CFDA is taking its actual award, nicknamed the ‘Trova,’ around town and snapping photos of various fashion alumnae holding it. Donna Karan and newly minted W editor-in-chief Stefano Tonchi recently posed with the traveling sculpture, as did downtown denizen and Vogue Turkey cover girl Leigh Lezark. All of the photos are included on the CFDA’s Facebook page in an album titled ‘What Trova Did Last Night.’ It’s a bizarre marketing push without much takeaway. Then again, if Star Von Bunny can land a book deal, why not?

Erdem Wins Big

If you’re not already familiar with Erdem, the structural yet highly feminine women’s fashion line out of London, you should be. The namesake line of Royal College of London grad Erdem Moralioglu just landed the coveted British Fashion Council/Vogue Designer Fashion Fund award. (Think of it as the Brit equivalent of the CFDA/Vogue Fashion Fund Award.) “Moralioglu was short-listed for the fund – open to U.K.-based designers with established businesses – alongside the labels Angel Jackson, Christopher Kane, Clements Ribeiro, E. Tautz, Marios Schwab, Nicholas Kirkwood, and Richard Nicoll,” says Women’s Wear Daily. (Read: stiff competition.) “I CANNOT believe it’s happened, it’s wild, really incredible. I’m totally shocked,” the designer told Vogue UK.

The prize: over £200,000, which is a substantial boost to any fledgling designer’s business. With it, the designer plans to “hire more staff and invest in a new space,” he told Vogue UK last week. For an overview of past looks from Erdem’s collections, check out a slideshow on the Telegraph here. With fans including the UK’s First Lady Sarah Brown and Barney’s Creative Director Julie Gilhart, this is surely a label that will be making waves for seasons to come.