Cointreau Launches Its Creative Class Program

For over a century, French liquor brand Cointreau has commissioned famous designers, cinematographers and artists to capture the essence of the spirit through their unique mediums being one of the first companies to work closely with such creative individuals in order to develop advertisings and its timeless aesthetic.

This fall, the iconic house is returning to its roots by forging new relationships with luminary young creatives who are changing their own industries. The curated group includes Kyle DeWoody (co-founder of Grey Area Art Boutique), Athena Calderone (interior designer and Eye-swoon founder), Kate Schelter (illustrator) and Whitney Pozgay (fashion designer) who collaboratively will bring to life a series of highly personal art-and home oriented events that are inspired by the famous liquor — from gallery openings to pétanque lessons. Check back each month to follow their journeys — you might just learn how to mix up a killer Cointreau Rickey. Santé!

Cointreau + BlackBook from BlackBook on Vimeo.