On Tuesday evening, Agassi stunned fans at the U.S. Open, not with his forehand, but with his entourage of 150 clones, dressed in that beloved retro garb, complete with identical shaggy mullets. The Agassi’s roamed the streets of New York all day before the games began at Arthur Ashe Stadium. The spectacle marked the start of a partnership between the beloved tennis star and Lavazza, the Italian coffeemakers who also know a thing or two about changing the game – founder Luigi Lavazza invented espresso 120 years ago.
As Lavazza’s spokesman, Agassi won’t be returning to the sport that made him a household name, but rather giving the next generation the tools they need to succeed. One dollar from every coffee sold at the U.S. Open will be donated to the Andre Agassi Foundation for Education. Funds will go towards helping students pay tuition as well the “Summer of a Lifetime” program at Agassi’s own Andre Agassi College Preparatory Academy in Nevada. The program prepares students for the challenges they’ll face in college.
In many ways, Lavazza and Agassi is a perfect pair. Both are synonymous with their field, both raised the bar in a way that has yet to be surpassed and both deliver a jolt of energy. This is a (game, set and) match we can get behind. Learn more about this game changing partnership by watching the video below.