Chanel’s ‘The Fifth Sense’ Celebrates Empowerment With Surrealist Short ‘JellyWolf’

CHANEL is synonymous with femininity. That’s why the iconic brand has partnered with i-D to celebrate women across the arts with a new platform, The Fifth Sense. A multimedia experience that showcases original content from today’s leading voices, it evaluates the relationship between creativity and fragrance. As part of its mission, the site will spotlight six women from different creative fields, as they analyze the role scent plays in the artistic process.

For their fourth project, Israeli-American filmmaker Alma Har’el delivers a hypnotic short that analyzes the relationship between scent and vision, fantasy and the real world. Inspired by CHANEL Nº5 L’Eau, JellyWolf presents a synaesthetic experience through the lens of a coming-of-age story, using surrealist imagery to explore the different realms of female identity. Starring Kiersey Clemons and Lisa Bonet, the film captures the spiritual nature of scent while also serving as a visual feminist manifesto that embodies the ethos of empowerment. Through i-D’s relationship with CHANEL, The Fifth Sense offers creative women the opportunity for self-acceptance and expression.

“This film is a trippy little love letter to women,” says Har’el. “I wanted to capture a sense of wonder that scent holds and a liberated feminine identity that develops from getting connected to what scares you.”

Learn more about The Fifth Sense, and watch JellyWolf, below:

Today In Streaming Music: The Walkmen, Sigur Ros

It’s not as good as a download, but it’s better than watching a song’s video—or worse, a single image with a soundtrack behind it—but a stream is the music industry’s preferred way of getting new tracks out in the world.

It’s not portable and any kind of pirating from a stream would require technological know-how that’s way beyond us, but there’s something to be said for being able to hear an album front to back.

Today we’re treated to two pretty excellent new albums via stream. The first is the Walkmen’s Heaven, not out until May 29, which is streaming over at NPR. The band delivers yet again with the sort of music that makes us believe that we can be grown ups and still like great music. The title track is a killer, though the entire album is fucking excellent. Even if this one was downloadable, we’d plan to buy it.

Another streamer today is Sigur Ros’ latest, Valenti, which is out May 29. In addition to the album, which is streaming here. The band has also announced a project called “Mystery Film Experiment,” in which they gave a dozen filmmakers a small budget and asked them to make a video based on a song from the new album. Directors on the project will include Alma Har’el, John Cameron Mitchell, Ryan McGinley, Arni & Kinski, Ramin Bahrani and Ragnar Kjartansson, whose short, “Ég anda,” dropped today.