Photos Courtesy of Alexander Wang
Alexander Wang this week announced the launch of his much buzzed about ‘Protect Your Wang’ capsule collection of t-shirts, hats, socks, bandanas, and branded condoms, as part of his Pride initiative with Trojan. And considering the rather unsettling socio-political zeitgeist – including the Supreme Court recently striking a devastating blow to gay rights and equality – it couldn’t have come fast enough.
We caught up for a chat with the exalted designer about creating the special collab, as well as his decision to remove his label from Fashion Week for the first time this year.
How did this collaboration come to be?
It started last year. I had known I wanted to do something for Pride, we’d reached out to Trojan to work on an initiative, and we were able to take a float together during the parade; and we had T-shirts. But last year we weren’t able to produce them for the mass audience that we wanted to. So this year, Trojan was so generous in partnering with us again and helping us create a capsule collection that we can then sell and donate a portion of proceeds to the LGBT Center in New York. We’ll be on the float again this Sunday, the 24th.
Obviously Pride means a lot to you. Can you vocalize what makes it so significant, and why you wanted to do this collection?
Pride has always been very close to me. Having been born in San Francisco, it’s been such a privilege to be a part of that gay community. In New York, it’s such a big celebration as well, and that’s something I wanted to be a part of. Especially with Trojan, which is such an incredible brand with amazing values, coming together during this important time – where it’s not just about celebration, but about how this message of inclusivity and sex positivity in the world right now is really important. Having the platform to share this message is something I’m really grateful for.
You mentioned the world is falling apart – do you have any words of encouragement for queers out there who feel an overwhelming sense of doom?
I think with all the bad, there’s still good, and Pride brings together so many people. To have people being vocal is so important.
Can you speak about choosing to show your latest runway collection outside of traditional Fashion Week this year?
For us, it didn’t make sense to design pieces by season anymore. We wanted to take that all away, and see what happens when you do the show how you want to. It just didn’t make sense for us to be a part of Fashion Week anymore.