This Weekend: Work & Play All of Labor Day

It seems to be happening fast. Last night I felt comfortable going out in my leather jacket; the temperatures easily allowed it. There was a hint of cool air in the wind, and traffic was nonexistent. I could park anywhere in my ‘hood. I had a Kojak spot in front of the house. New Yorkers were off to elsewheres, grasping at the last straws of summer. Union Pool’s patrons included last-gasping college types partying hardy before they were off to dorms in exotic locales where they will surely party just as hardy. The small talk was all about "what are you doing for the weekend?" As for me, I’m headed out Monday to DJ poolside at The Montauk Beach House.

My plan (and I never plan) is to play all surf rock, from Jan and Dean to the Ventures to the Tandems, Beach Boys, and Dick Dale – heavy on the surf guitar instrumental tracks. I’m bringing along a bikini-clad go-go gal for effect. I might drive out on Sunday morning and crash at a friend’s. I want to catch the DJ setfrom Julio Santo Domingo. He is the founder of Sheik ‘n’ Beik parties and record label. They throw events in New York City as well as in Miami, London, Paris, and Barcelona. It’s going to be techno music for the socialites…  not my usual cup of tea but since it is the end of summer… I may upgrade from that cup of tea. Besides, while not teetotaling, I get to hang with pal DJ and The Montauk Beach House booker Terry Casey, fast friend DJ Kris Graham, and the awesome DJ Brigitte Marie who, with a bunch of others, will be on before and after sir Julio. I’ll pop by Ditch Plains Beach, where surfers will be trying to catch that last wave of the season. The trip home should take about seven hours of bumper-to-bumper. Amanda will opt for singing “99 Barrels of Beer” rather than listen to my mixed tapes …again. Although it’s hard to have trouble in bumper-to-bumper please be aware that the roads are dangerously full of party animals who truly believe that they can
drink and drive.

Last night I dined with Marky Ramone, his lovely Marion, Jonny Lennon, and Adam Alpert at Gran Electrica, 5 Front Street, in Brooklyn. It was all fun and games ‘till the food came and then it was hard to concentrate on anything else. It was outside and wonderful and the war stories underneath the ivy were so much fun. Mark, the last of the Ramones as I knew them, is enjoying considerable success in his "post" career with his band Blitzkrieg and all sorts of other spin-offs and endeavors. The best benchmark for success, as I see it when I get to hang with him, is the all apparent love and respect and admiration he shares with Marion. I met them, we figured out last night, over 34 years ago. They have never wavered. He has never allowed the awe I have for his career interfere with our friendship. Jonny and Adam are my DJ agents and they must be good at it because I’m spinning three times this week…The Montauk Beach House on Monday, Hotel Chantelle tonight, and Bantam tomorrow. I will move off my usual rock offerings at all three gigs and serve up some Michael Jackson, who was born on August 29th, 1958. I read that, according to The Guinness Book of World Records, Michael Jackson was the most successful entertainer of all time. I guess that depends on how you define success.

Hot Stuff at Hotel Chantelle, Surf’s Up, and Gay Pride

Help me, I’m melting! I actually need someone to pour water over me as I just don’t do well in the heat. In a heat-of-the-moment decision, I decided to DJ for free, something my manager Adam over at 4AM frowns upon. The occasion was the Surf’s Up soiree over at Aspen Social Club, which was converted to “Aspen Surf Club” to catch the wave. When I got settled and shook a bunch of hands and kissed the babes on the cheeks I went to the DJ booth where DJ Life was killing it. His offerings of hip-hop, pop, and R&B was just what they wanted so I opted out and headed to Hotel Chantelle where I really wanted to catch Luc Carl’s set.

The Aspen Surf Lodge event had a door proceeds benefactor in the Rockaway Beach Alliance. Every hipster I know is heading out to beaches in Fort Tilden and Rockaway these days. The night before at The Darby I dined with Marky Ramone and his wonderfully-made Marion and my gal Amanda. Marky felt strongly that a street in Rockaway should be named after Dee Dee Ramone, who penned the classic Ramones track “Rockaway Beach.”

That song has tourists from all over the globe flocking there. Marky pointed out that Joey Ramone Place is at 2nd Street and  Bowery, just a hop, skip, and jump from what is affectionately called the Ramone’s loft. It is actually the loft of artist, lighting designer, road guru and all-around genius Arturo Vega who I named my Chihuahua after. “Rockaway Beach” is one of the most recognized tracks from this seminal NY punk band, and a street for Dee Dee would indeed be sweet.
The air-conditioning failed to meet the test at Chantelle and, although we DJs did our best and the crowd tried to make a go of it, everybody ended up on the roof and partied under the stars. I had fun playing tracks that had some sort of heat reference including "Hot Stuff" by The Rolling Stones, "I’ll Melt with You" by Modern English, and eventually "Smells Like Teen Spirit" by Nirvana. They say the air will be fixed, but it was a bit too late for last night’s party. I’ve always been taught to "never let them see you sweat"…last night, I failed.

I would be remiss and subjugated to much emotional distress by my friends celebrating Gay Pride if I didn’t mention it. My fabulous friend and fiend Patrick Duffy has done it again. A fabulous event will mark my introduction to OUThouse within the THE OUT NYC resort complex. The space is behind a red unmarked door at 510 west 41st Street between 10th and 11th. This is a private affair with a $50 6pm-9pm champagne-and-curated- cocktail reception so if you want into OUThouse you better hustle.

The gift bags are a "must" with “a gorgeous equality candle, jewelry by Chris Habana, and a skin spa gift and much more. The gala has a name: “The Garden of Earthly Delights," a very special Pride benefit for the Courage Campaign and the International Gay and Lesbian Human Rights Campaign. The shindig is hosted by the ever-fabulous Amy Sacco, Peter Davis, Christopher Valiante, Michael Warner, and of course Patrick Duffy. DJ Angola will set the tone, and my favorite Monday Night Bingo buddy Murray Hill will perform. I wouldn’t miss it for the world …unless their air conditioning is on the fritz.

A Conversation with 4AM DJs Co-Owner Adam Alpert

Adam Alpert interned for me when I was running Spa. He was going to the University of Pennsylvania, as was my very significant other. I used to commute everyday from NY to Philadelphia and back to be with her. I even helped renew and rebrand a joint down there, Egypt, and design and brand a new joint called Shampoo. Shampoo is still there, and it’s over 10 years old. Adam had the stuff I was looking for: educated but cool, and having the itch to work at night. Now he is my manager for my DJ career, and he works very hard for my money.

This Thursday, he is part of a unique experience which I am watching very closely. He is part of a concert at Irving Plaza where some of his DJs will perform in concert, rather than the traditional club setting. Sure, I am aware of the Tiesto/Paul Van Dyk kind of festival gigs, and bookings of super DJs in clubs, but I think there is a subtle but significant difference in this event. These DJs enjoy a world wide reputation but are mash-up or mixed format DJs, not the house gods usually associated with advance ticket sales and such.

Adam Alpert, you are the co-owner of 4AM DJs and Talent Management. And you are partners with Johnny Lennon.
Jus-Ske and Jesse Marco and myself

Did the name have anything to do with AM the DJ?
No, the reason we call it 4am is because we’re from New York City, and that’s what time New York City closes, as opposed to our friends on the West coast who close at 2am.

On the West coast are you called 2am?
Still four when we go there.

So next Thursday, you have an event, and it’s unique. It’s a foray into new ground for you guys, and you’re killing it. Right now your DJs are everywhere.
We had ten DJs going down to Art Basel where we did tons of events. Some DJs did as many as four events in one day. We did events for brands like Dior, Architectural Digest, Scope, Louis Vuitton, and a lot of cool stuff.

You’ve taken the DJ, and made him a commodity that’s absolutely needed now more than ever. A name DJ who is reliable and accountable is required all over the United States, wherever things are happening. DGI is another agency that also does this: Yoni Goldberg and Damon DeGraff own that.
Yes, they’re great.

And you’re all friends.
Yes. Nightlife in New York City, as you know better than anyone, is not the same as it was during the days of Life and Spa. People want something different all the time and that comes down to talent and entertainment. People want great music no matter what, and they are looking to DJs that produce, that make remixes, that do clever mashups, ones that they’re fans of and listen to. And that’s why DJs are the new celebrity. They’re sweeping the world.

Tell me about this event coming up next Thursday.
Our DJs, not only do they produce and do nightclubs and private events, but they really are the show these days, and we wanted to create a different kind of experience for our New York fans, in the form of the a live concert. This is something that has been sweeping the world in the festival arena, live concert arena, everything from Electric Zoo to Coachella, and 4am is a part of that, and we wanted to do a 4am DJs concert. We partnered with our friends at, which is a great website, and they throw a lot of great concerts, and we were happy to be partners with them. And we have Jesse Marco and Jus-Ske headlining, Mia Moretti will do her DJ and violin set with violinist Caitlyn Moe, and DJ Sinatra and DJ Price will also do some sets, with some special guest surprise performances.

Did you guys rent Irving Plaza?
No, we didn’t rent it. We’re doing a regular concert along with Live Nation who owns the venue. Tickets are for sale on, they’re $15 in advance, $20 at the door.  

How is it being promoted?
It’s being promoted as a regular concert. We’re promoting it to our VIPs and friends. We encourage anyone and all people that love great music, and want to dance and have a special night, and maybe not necessarily go to a nightclub can come and have fun.

What are the hours?
Doors open at eight, the show will get started around nine, and we go until one.

Are you nervous about it or do you think it’s going to sell out?
We’re definitely going to sell out. I’m not nervous about that. I’m looking forward to seeing the show that my guys put on.

And you think you can sustain an energy at like, say, 11 at night?
Absolutely. I mean, we’ve got a lot of talent that’s going to be performing, and they’re all doing something different. You’re going to hear original music you’ve never heard before, you’re going to see some surprise performers come out, and we have a lot in store for all five senses.

We were talking before about the West coast being 2am. People are not used to  leaving a dance party that early, in this town anyway. They’re going to a dance party at 9 o’clock at night. I think that’s your biggest hurdle.
Well, I think you’re limiting yourself to a younger demographic, and our fans range from 21-61, so I think that there will be a more mature, diverse crowd at this, but definitely entertaining for all ages.

I would go, but you have me booked for next Thursday at Hotel Chantelle, so I actually cannot go and see this. You used to intern for me when you were a young stud. You were a great intern, and you went on to do this, and now I work for you.
I work for you, Steve. I’m the manager, you’re the artist.

There you go. But you also used to work with Scott Sartiano, who also worked with me. You went to work with him at 1Oak, and I guess you left the club business and moved on to doing this. You, like Scott, who went to Columbia, have a big education. You went to UPenn. Most club owners and operators don’t have that kind of resume. You spent a lot of time in clubs. I always write about exit strategies, how do people get out of the club business. I think I probably had that speech with you when you worked with me. The old roller-coaster speech, which I always lay on newbies:  You get on the roller coaster and first thing is you go up the big hill, and you think you see the whole world, but you’re only seeing a little bit more in reality, then it’s a fast ride, a lot of turns. But for most part, they end up in the same place they started in. Tell me when you decided, I’ve got to get the  fuck out of the club business. Of course, you’re still in it a little bit and using the knowledge you’ve learned from me and Scott and others. So when did you want to get out, why did you get out, and how did you come up with this idea?
Well, you and Scott and Richie are definitely on my list of mentors, and definitely helped get me to where I am today. The thing that attracted me to nightlife was how you get to interact with people in all different industries, all different demographics. You get to work with people in fashion, in film, in banking, in music, in finance, in TV. And I love that part about it, and I love working with people from all different industries, because nowadays, all these different industries are intertwined. And you know, although I knew that I loved that industry, owning nightclubs and working in nightclubs wasn’t best suited for a New Yorker who went to UPenn. I knew it was just my first step. Jesse Marco, Jus-Ske, and Lennon were good friends of mine. We realized the void for a DJ management agency in New York City. We all had a lot of contacts over our collective fifty years in the nightlife business, and we knew that we could take our friends, the DJs that were already killing it in New York, and take them to Tokyo,  Paris, Milan, Russia, LA, and Vegas.

You haven’t even gotten me to the Bronx.
You’re new. You’re the oldest new DJ we have.

I replaced Ani Quinn, I understand. He was the oldest before me.
He was the oldest but he works like nobody else I know.

Young & Desirable: Talking to DJ Price

One of the perks of my new DJ career is working with "real" DJs. I can put a great track on after a great track and so on, but the art form of DJing is, of course, way more than that. I am also a specialist, playing mostly rock and roll, while most gigs require a broader command of genres. Mixed format DJs provide just that; they take their dance floor or table floor through a journey that includes hip hop, R&B, house, pop, rock, soul, disco, and even mash-in or "up" spoken word and …well, it never ends. Even the electronic music  DJs playing in front of tens of thousands are dabbling with mixed formats. More and more DJs are musicians, not just people playing recordings of musicians. I asked someone recently if another term other than DJ is becoming necessary. Although I was told no, I kind of lean toward a term like “dance artist,” or something similar to this. I, of course, would still be described as a DJ. To use the same term to describe what I do with Tiesto is ridiculous. The mixed format DJs are the bread and butter of the small club or model/bottle business. They command high fees and are in constant demand. I am signed with 4AM Artist Management and am easily the oldest and least talented of the crew. At the top of the heap are a bunch of young studs who amaze me every time I hear them. Jonathan Totaro is “DJ Price;” he is a resident DJ at multiple venues in multiple cities. Adam Alpert, mine and DJ Price’s manager, gushes like a proud soccer mom when asked about him. I had the pleasure of working with him one night at Avenue.

We DJ’d together one night at Avenue and you spoke of being a DJ that typically works where bottle service rules. Is this situation challenging?
I don’t consider myself a "bottle service DJ" because it’s the art and music and how it affects people that inspires me, regardless of the venue. It’s the best; every night I have to prove myself and my craft. The job can be challenging, but with the right amount of preparation and experience, it can be immensely rewarding. On top of that, DJs working in these environments need to be confident.  Often times we are forced to change musical directions quickly, and please a large audience. This takes countless hours of practice and determination to your craft.

When we worked that room, our conversations were about music fundamentals rather than the usual DJ banter. You seem to be totally involved with music. Tell me about that and where it will lead.
I take pride in the job and career I have created for myself.  I enjoy working on mixes of my live performances and spending time working on my own personal music projects, from remixes to original tracks.  This summer, I will release several tracks from my personal project: "Avalanche", "Let it Feel," and "Daylight."  Music can take you anywhere.  I never would have thought I’d be traveling the country, playing music to different crowds, and getting paid to do it!  I’d like to take it the next step and bring my personal tastes to their ears – music I have been working on for a year will finally be released!

Most DJs are very image-conscious, with clothing/dress playing a major role in branding and marketing. You have taken this farther; talk about your line.
I have always compared music with fashion, and I am really proud of how my line Reason has matured with my musical tastes. What started as a small hand printed t-shirt line has blossomed into a complete cut-and-sew men’s collection, with a retail flagship store in the East Village. The store, named Reason Outpost, is one of my proudest achievements.  Inside, you can find our full collection of apparel, as well as a carefully curated selection of vintage clothing from the 1940s to 1980s. The Reason Outpost is located at 436 East 9th Street between 1st Avenue and Avenue A, and we are open seven days a week from 12pm to 8pm. One of my favorite interests is marketing and design. I have always thought of DJ Price as a brand; mMusic and live performance was the product it sold. I am committed to expanding the brand and taking it to the next level.

The music festivals feature electronic dance music (EDM) almost exclusively. Is this a form of snobbery ?
I don’t think you can say that festivals have snobbery in the DJ sets. These are the best producers in the world. They are putting out the music that everyone wants at the moment, and they test out and introduce the EDM music fan community with new music at these festivals. They put on a show and they are creative. Even Skrillex will throw a hip hop song on in the middle of his set. Timbaland and Lil Jon will come out during Steve Aoki’s set… so will Madonna and Avicii. These are just some of the things that happened at the Ultra Festival that show how all music types are being mashed together with EDM, such as hip hop, reggae, pop, and rock.

DJ management has become almost a necessity, especially on your level. With so much work coming at you, what have you learned and how else do you benefit from management?
I’ve learned that with someone like myself who is always busy and pushing myself to be more creative and productive, it is essential to have management. Promotion, booking, invoicing, and invoice collecting is a ful- time job. I value the personal relationship I have with my managers and I value the commitment they have to seeing me succeed. The 4AM team is a family, and it’s comforting to know you have teammate DJs by your side. Having management allows me to know that I am not alone in this business, and that I know I will have some time to talk to about my product. With that being said, you only get back what you put in. You need to be giving your team material to work with; that includes constant new mix recordings, remixes, and your own unique sound and music. On top of that, you need to be able to brand yourself and market yourself. You need to find ways to separate yourself from the pack.

4AM DJ Show Joins Mick Rock Downtown

If it seems like only yesterday that I chatted with Adam Alpert about his DJ management company and the show that they are doing at Irving Plaza, it’s because it was only yesterday. Yet in that brief time, there was a major mishap, and it all changed. Nightlife is often faster than a speed-balling hipster. Word comes of a dispute between the parties involved and the show at Irving Plaza has now moved to Santos Party House. The official dribble is "due to unforeseen circumstances…" but just a little asking around revealed a financial dispute between Brobible, co-promoting the event, and Live Nation, which owns and promotes Irving Plaza.

It seems that a couple of Brobible shows didn’t live up to Live’s expectations, and so Thursday’s show got the boot. Live Nation and Brobible might not be "bro’s" anymore, as Live is reportedly looking for Brobible to come up with some loot. Santos will accommodate DJs Jesse Marco and Jus Ske and their special guests  for this event. For more info go here.

The holiday season is a win some, lose some situation for night crawlers. You can’t attend every event. I missed the sold out/private frenzy of the Black Keys at Webster Hall last night. They released a record and threw this gig to impress. Friends who did attend were still drooling on each other this morning. They keep repeating "OMG" and were otherwise useless to report the goings on.

On my must attend list is tomorrow night’s photo exhibit by Mick Rock at the W (way) Downtown. If you find yourself on the Staten Island Ferry you’ve gone just a little too far downtown. The W Downtown is new and beautiful and they work hard for their money, always making the trip worthwhile. Mick is an old friend and survivor of an era that he and I lived in 3D, and that he has captured brilliantly on film. I can go home again through his work that captured rock icons like Bowie, The Sex Pistols, Debbie Harry, and the like. For this exhibit, he adds images by Symmetry Live performers such as Cee Lo Green, Janelle Monae, Neon Trees, Ellie Goulding, and Theophilus London. There will be a live performance by Phantogram and a DJ set by Mark Ronson. This is a tough ticket, but if you can’t get into this reception, the show will be up until December 29th. The W is transforming the culture of downtown Manhattan, as it booms and zooms into it’s  post 9/11 rebirth. It’s a whole different world than most of us are used to, and the W is a comfortable and exciting place to start to explore this often neglected part of our town.

It’s that time of year again. Inked magazine and Sailor Jerry will reveal their annual 2012 calendar and the girls who grace it. Personally, I hardly ever look at the pictures, but I’m always in need of a reliable calendar. It’s Sailor Jerry Rum and pinup girls at 3 locations. They’re doing an LES night crawl which starts at 33 Essex Street at 9:30, then scoots to 127 Ludlow at 10:30, and then to 105 Essex at 11:30—all just a hop, skip and a stumble from each other. I will attend if only to catch my dearest friend Dana Dynamite who always lives up to her name.

I will attend the latest installment of Holiday Kink by the Domi Dollz team this coming Thursday, before I scoot off to the enclosed roof of Hotel Chantelle, where I will be offering up rock anthems and such. My Domi friends will invade my hood and enlighten all those who show up at Shag (108 Roebling at N6th) from 7pm. It’s a couple hours of instruction in the art of BDSM, from those in the know, including Nina Payne and Mona Rogers. Their last shindig at the Museum of Sex was a scream. Reservation are recommended.

Suit over Derek and Daniel Koch’s MPD Rages, Statement and Scoop From the Brothers Inside

In an industry with so many moving parts, lawsuits are not that common. Most serious players have someone who handles the minor stuff that could easily turn more major, like a trip and fall on a wet floor or a promise that was less than kept. With literally thousands of people getting wasted every night or week, actual litigation is rare. On the business deal side of things court room drama is also not the norm. Despite the enormous investments, convoluted partnerships, and massive egos, most disputes are settled around a dinner table rather than in court. Publicity of such actions and subsequent exposure of well-kept secrets keep it simple. Nightlife is a great deal of smoke and mirrors and most of the players are like the Great and Powerful Wizard of Oz…not all that much when they come out from behind the self-created curtain. That curtain hides the trysts, the binges, the unusual predilections, shady business, and sometimes bad habits of the creatures of the night. A lawsuit can shatter the image and the brand that a player has spent years establishing.

I was shocked and awed by an email I received from the Dual Groupe that had my pals Derek and Daniel Koch announcing a lawsuit over MPD, their restaurant that I enjoyed so much. I guess the word "their" in the last sentence is at the heart of the matter. Here is the email, followed by a little Q & A with Derek Koch. I must put in my very biased two cents: I have found Derek and Daniel to be men of their words, something I hold in high regard. It is inconceivable to me that anyone could find fault in their actions. I went to MPD sometimes and was involved in an event there, but only because they were the people I was dealing with. What is Rick’s Cafè Amèricain in Casablanca without Rick, The Electric Room without Nur, Avenue without Noah, The Darby without Scott and Richie. Clubs , restaurants, and bars are usually ex-warehouses, garages, or even slaughterhouses. It is the personalities of the operators that animates these spaces into fabulousness. MPD, for
 me, was Derek and Daniel Koch. They were the reason to be cheerful there.
The email:
To Our Beloved MPD Family and Clients:
It is with great sorrow that we announce that on February 6th, 2012, we found it necessary to file two (2) New York Supreme Court Lawsuits, (Supreme Court of the City of New York, New York County: Index Number 150169/12 and 150170/12) and on February 9, 2012, a United States District Court Lawsuit (for the Southern District of New York: Index Number 12 Civ 1031), for past monies due and owing, and to prevent the wrongful parties from continuing to use the “MPD” name and likeness, a Trademark that is owned by Dual Groupe, LLC (“Dual”).
We have worked diligently and with great pride in developing and building the name and brand “MPD” for more than 2 years, and were very successful.  The wrongful parties, Gans-Mex, LLC (“Gans”), and Ginza Project, LLC (“Ginza”), have refused to comply with our “cease and desist” letter dated February 3, 2012, in which we asked them to stop using our Trademarked name “MPD”, and they have unilaterally caused Dual Groupe and the “MPD” name and brand to be irrevocably harmed. We tried to resolve these most serious issues without going to court, but Gans and Ginza have refused and neglected to have any meaningful conversations.
Dual worked hard at developing MPD into an enormous success, and subsequently was awarded a recommendation from Michelin, the oldest and best-known European hotel and restaurant guide. Ginza Project, the current leaseholders of 73 Gansevoort, has illegally and unlawfully operated the restaurant under the Trademark MPD, which we created, developed, and built over the past 2 years. We have sought the court’s assistance to right this terrible wrong that was thrust upon us by Gans and Ginza, but it is unlikely that they will comply with the terms and conditions of our contract and our federally filed and registered Trademark.
Building the MPD name, brand, and Trademark has been a labor of love for us and we will fight diligently to retain same.  While we have enjoyed our time at 73 Gansevoort, Gans-Mex, LLC and Ginza Project, LLC have made it impossible for us to operate our restaurant, MPD, at that location at this time.  We will announce in the near future a new venue, where we hope to continue the laughs and make new memories together with our family, you.
To be the very first to hear about MPD at its new location, write us at:
Ciao for now and we are certain to see you soon!
The MPD Family and Dual Groupe
Q & A with Derek Koch
I know you are in the middle of a suit over MPD and can only say so much. Tell my readers what you can.
We sent the defendants a cease-and-desist letter to prevent them from using our legally trademarked name “MPD." MPD is a brand and concept that Dual Groupe conceived and developed without any input or support from the defendants, and the defendants are now trying to capitalize and “steal” our brand and trademark. We filed suit in New York federal court to stop the defendants from illegally using our trademarked name. We estimate our damages to be in excess of $1,000,000. Additionally, we have commenced actions to recover the monies we invested in opening the venue, as well as the monies they owe us under our management agreement.
What are you working on ? How is Day and Night doing?
We are currently working to open a new restaurant, garden, and wine bar concept in Chelsea. This will be a repositioning of an iconic property. We are excited about the location and will officially announce it this week or next. D&N is stronger than ever.  The brunch is presently held every Saturday afternoon at the former Buddha Bar spot. We are fortunate to have solid partners involved. We are looking forward to celebrating our 30th birthdays there on March 31st – should be a good one!
Most promoters/owners would love to expand their brands but tell me they can’t without cloning themselves. You have a twin (Daniel) and therefore should be ahead of the pack. What are the advantages and disadvantages of working with your twin?
The biggest advantage is trust. We look after each other’s best interest. There is usually no tit-for-tat. We both pick up the slack wherever and whenever it’s needed.   The disadvantage are our brotherly office disagreements… they can be a little disruptive – hehe. One of the smarter things we did is partner with a non-family member. He not only serves as a partner, mentor, and dear friend, but his involvement truly helps to balance out our sibling rivalry by serving to be a great tie-breaker.
Is your crowd immune to swings in the economy?
I believe our clients are no different than many in America who are affected by swings in the economy. Sometimes it is a true economic change in our client’s financial situation and sometimes it is their sensitivity to being compassionate to those that have less, and in that capacity they choose to not flaunt their wealth. We know firsthand that they always feel the ups and down one way or another.
A couple of years ago I declared that you and Daniel were "the next big things," even though I thought that was old news at the time. What have you done to prove me right and who do you see as the next big thing?
We appreciate the compliment; thank you, Steve. We continue to strive and work toward keeping your prophecy true. One thing we hope we have shown you is staying power in brand creation. Day & Night is in its fourth year of business… outlasting many a skeptic and is stronger than ever. In this business, we both would agree it is a marathon, not a sprint, and therefore we work hard every day, hone our skills, and make the client experience the best it can be. We were fortunate to have partnered with someone who believes in us completely. Day & Night was a spring board toward changing the way people perceived brunch and, together with a few others, revolutionized the day club business. We were fortunate to have started out with a bang and have kept the momentum going ever since. We have to keep up the energy with new trends and concepts to keep it fresh and exciting for our current and future clients and partners. We also have an amazing team at the
office to whom we are eternally grateful who also help generate the excitement around our brands.
Who do you see as the next big thing?
Cristina Civetta (Events), David Berrie (DJ), Oli Evans (Promoter), Romain Pavee (Nightclub Host), Pavan Pardasani (Marketing), Adam Alpert (Talent Agent), Micha Jesse (TV Host), Jon Neidich (Restaurant Owner), Philippe Bondon (Maitre ‘D), Eric Marx (Operator), The Chainsmokers (DJ’s), Nima Yamini (Artist Management), Mick Boogie (DJ), Jonny Lennon (Entertainer), Tim Sheldon (Door), Roberto Buchelli (Operator).

4AM DJ Tour Diary: DJ DL, from Irene to Indiana

As a manager and partner at 4AM DJs, I’m always arranging performances, events, and photo shoots around the world. Every day, the reports I get back from my DJs sound like the kinds of wild adventures that I rarely get to be a part of as a desk jockey. The people who flock to these stellar international events get to experience the end result of months of prep, but do they really know what a day in the life of a DJ is like? In this monthly column, you’ll hear first-hand accounts of DJ war stories, with photos and videos from the world’s best to show for it. In this Tour Diary, you’ll read about DJ DL, as he braves the wrath of Irene in the name of a good party. Yours truly, Adam Alpert.

What’s up world! DJ DL, here. I’m excited about starting this tour diary with you. I’m a pretty simple guy. I like good music and good food. I’m also a lover of the arts. I’ve been DJing professionally for 11 years now, and DJed in my bedroom for a few years before that. I have achieved a lot as a DJ, and still aspire for so much more. I hope you guys enjoy the ride with me as I work to achieve these goals.

The last few weeks have been really crazy, and it all started with Hurricane Irene. I spun at Wall in Miami that Thursday, then flew into Indiana on Friday for what was supposed to be one quick gig at Indiana University’s welcome week party at Jake’s Nightclub. Due to Irene however, my trip to Indiana ended up being extended for a few extra days. I missed my gig at Mixx on Saturday, but thanks to my friends at IU, I was given an opportunity to spin at Kilroy’s Sports Bar. I really got the chance to explore my creativity as a DJ because of the high energy the crowd had during my set. It was much different from my weekly residencies, where I cater to a more upscale crowd. But those kids love their Afrojack and Avicii. I had a great time, made new friends, and got insight into what the younger generation listens to at their tailgates and house parties.

I Got back to New York City on Monday, after finding a flight from Indianapolis to Philadelphia. I was happy to see that my town wasn’t swept away. That next week was great. I did my Wednesday residency at SL, and Thursday at Avenue, spun 1Oak that Friday, and did my weekly at Mixx in Atlantic City. All were packed and crazy. It was an extra special week because I finally released my new record Big Up, that I produced with my partner DJ Ani Quinn. It’s been getting great feedback.

Now it’s Fashion Week, and on Wednesday I spun at SL with Michael Phelps who was guest DJing in the booth with me. That was cool. On Thursday I did the Esprit Soho store for Fashion’s Night Out, and had Broadway going crazy. I put one of the speakers from the store out on the street and had the whole block dancing. After that I headed to Avenue and spun a great, high energy set. Then on Saturday, I spun with the Legendary Jazzy Jeff at Mixx in AC. That party rocked. He really is amazing to watch.

4AM DJ Tour Diary: Mick Boogie Does Comic-Con & LA

As a manager and partner at 4AM DJs, I’m always arranging performances, events, and photo shoots around the world. Every day, the reports I get back from my DJs sound like the kinds of wild adventures that I rarely get to be a part of as a desk jockey. The people who flock to these stellar international events get to experience the end result of months of prep, but do they really know what a day in the life of a DJ is like? In this monthly column, you’ll hear first-hand accounts of DJ war stories, with photos and videos from the world’s best to show for it. In this Tour Diary, you’ll read about Mick Boogie as he makes his way to San Diego’s Comic-Con for a celebrity-packed party, and then to LA for one of that town’s legendary daytime jams. Yours truly, Adam Alpert.

Thursday July 21: I landed in San Diego to deejay a party at Comic Con. The party was sponsored by Complex Magazine, and featured celebs like Cowboys and Aliens Jon Favreau—who spun a guest DJ set—and Olivia Munn. When I’m not manning the decks, I’m a huge comic book and graphic novel fan, so checking out the convention was something I’ve always wanted to do. It did not disappoint. Pure. Mayhem.

Friday July 22: I traveled via train from San Diego to LA. If you haven’t taken that train ride, I highly recommend it. 2.5 hours of scenic coastal views made the trip one of the first times I’ve ever travelled and wished it had lasted longer. I arrived in LA at around 3pm, and met my wife (who flew into LAX from NYC that afternoon) to begin our LA experience.

Saturday July 23: I was the featured DJ at one of my favorite clubs in the world, Playhouse. It’s a DJ’s dream: amazing sound, huge stage, insane lightshow, and the energy is intense. Thousands of people are going crazy to the latest house bangers. A big shout out to Igor from Playhouse, who has always supported the Mick Boogie movement.

Sunday July 24: After a night of drunken Euro-rific house madness, my Sunday gig was the complete opposite, and quite possibly the most fun I’ve had DJing in years, at the legendary LA daytime party, the Do-Over. Any deejay who declines an invite here, or says they didn’t have fun, is not a real DJ. This is a music lover’s dream, where you can play anything under the sun, as long as it isn’t the contrived nonsense we have to play 85% of the time everywhere else. A big thanks to Azul and Dominique. Selections from my Do-Over set included about 10 songs produced by J. Dilla, a set of samples from the Tribe Called Quest discography, a Brazilian funk set, some dancehall, and a 70s slowjam grand finale. I would deejay the Do-Over every week if I could. After that, it was back to NYC and the regular grind, but this weekend showed me why Southern California is such an amazing place, and I can’t wait to go back!



DJ Jus-Ske’s Adidas All-In Asian Tour Diary

As a manager and partner at 4AM DJs, I’m constantly arranging for performances, events, and photo shoots around the world. Every day, I get reports back from my DJs filled with the kinds of wild adventures I rarely get to be a part of as a desk jockey. The people who flock to their stellar international events get to experience the end results of months of prep, but do they really know what a day in the life of a DJ is like? In this monthly column, you’ll hear first-hand accounts of DJ war stories, with photos and videos from the world’s best to show for it. In this 4AM DJ Tour Diary, you’ll read about DJ Jus-Ske‘s trip through Shanghai, Taiwan, and Hong Kong for the Adidas All-In Tour. Yours truly, Adam Alpert.

In May, I was given the opportunity to be a part of Adidas’ All-In Tour. The tour took place in Asia and lasted a week. I flew from NY and landed in Shanghai, where I had a car waiting for me. The hospitality from the guys at Adidas was tremendous. I was taken to my hotel, where I slept off a bit of jetlag before getting ready to start my week of events. I stayed at Puli Hotel while in Shanghai, and it was sick.

During my first day in Shanghai, I met up with my buddy, Kevin Poon, who owns a clothing company called Clot Inc. Kevin is deep in the fashion world in Asia, owning stores like Juice Shanghai and Juice Hong Kong, which I was able to check out while I was there. He’s also opening the WOAW pop-up store in Hong Kong, which will feature a bunch of luxury eyewear brands all in one store.

Kevin was extremely helpful during my entire stay in Asia. The day of my first show, we went through the event that was about to take place that night. Later that day, I went for sound check at the venue, Block 6, and after did a ton of press in the green room. Eventually, it was time for the main event. I was set to go on after Edison Chen, who is a huge actor and musician in China.

After doing sound check and press, I was ready to rock, but then I found out that the party was getting stalled due to overcrowding. The cops in Shanghai showed up to the venue because too many people were trying to get in. There were problems with fans forcing themselves past the barricades at the entrance because they were so excited for the event, but they ended up just getting the show postponed for three hours. During that time, I just chilled backstage and became cooler with Edison. He’s a great individual. The cops stalling the event only created more anticipation for the show we were about to put on.

Edison went on first and killed it for the crowd. After his performance, he was nice enough to introduce me to the crowd. Edison being such a huge celebrity in China really helped the crowd to accept me. By the end of my set, the crowd was totally into it. The show ended up being totally official, even though it was pushed back for a few hours. The next day I left for Hong Kong first thing in the morning. Hong Kong was where I spent most of my time during my trip. I was there for five days and I was able to travel around the city, go shopping, and eat traditional Hong Kong cuisine. I stayed at The Upper House, another sick hotel.

In Hong Kong, I met up with my business partner Daniel to talk about my sunglasses line, Illesteva. The first thing we did was meet up with my friend Gilbert, who owns the biggest club in Hong Kong, called Dragon-i. We all got dinner and then made our way to Dragon-i, which always brings out the best crowd in Hong Kong. The next day I went sight seeing around the city. I luckily had the best driver, Jonathan, who took me all around in a Mercedes minivan. He took us to the gold and electronic market and to some other shops, including Juice HK. Shopping in Hong Kong is crazy. I met back up with Kevin Poon and we eventually got dinner.

My second Adidas event took place during my third night in Hong Kong and the crowd was amazing. The event was held at the Ocean Terminal Rooftop. The next night Gilbert hosted a dinner party at his insane penthouse in the hills. It was great running into all my Tokyo and Hong Kong buddies who were there. After dinner we went back to Dragon I and then later to Volar with my Hong Kong fam. Later that night, we all met up at Hong Kong’s best late night spot, Tsuewah, for traditional Hong Kong cuisine.

The next day I had some meetings and then left for Taiwan for the third and final stop of the Adidas All-In Tour. I stayed at the W Taipei. It was my first time in Taiwan and I didn’t know what to expect. After I landed, I went straight to sound check, then I met up with my friend, Soda, and went to a traditional Thai barbeque spot. The food was on another level. What was so great about the show in Taiwan was the event was held in the biggest shopping center in the country at No. 8. That night I did the red carpet with Edison Chen and I was able to watch and enjoy the show before performing. The crowd in Taiwan was extremely hyped. After the show I went to check out my boy, DJ Vice, because it’s always good to see friends especially half way around the world. The next day we went around Taiwan and went to Eskuche, one of the most amazing stores I’ve ever seen. I also stopped at Juice Taiwan to go shopping. One of my favorite things about Taiwan was the culture and watching some of the dudes there break dance, I’ve never seen anything like it. From Taiwan, I flew back to Hong Kong where I finally caught my flight back to NY. The hospitality I received during my stay in Asia was incredible. Everyone went above and beyond. The Asian culture is completely different and my friends who live there were gracious enough to show me around and make me feel at home during my stay.