Gucci unleashed a floral explosion for their latest campaign. For their new fragrance, Gucci Bloom, Glen Luchford directed a beautifully lush short to serve the scent justice.
“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance,” said designer Alessandro Michele. “The garden is as beautiful as women are; colorful, wild, diverse, where there is everything.”
The short does a good job of transporting us to that vast garden. Fifty Shades of Grey actress, Dakota Johnson is joined by model, Hari Nef and photographer, Petra Collins in the campaign. They strut around a floral-covered town in their casual Gucci streetwear before heading back to an overgrown apartment and then taking a dip in a pond with their flowy Gucci dresses.
Watch the campaign video for Gucci Bloom below: