Tokyo Opening: Freitag

Probably the utter pinnacle of the socially-conscious hipster concept made good, Daniel and Markus Freitag created their first recycled bag out of truck tarpaulin back in 1993, and are now a full scale phenomenon.

What’s especially amusing is that a couple of eco-aware Swiss gents could have caused such a sensation in trend crazy Tokyo—where their bags can be found clinging to untold numbers of Japanese fashionista sorts. A Tokyo flagship was thus virtually inevitable. And within a stark concrete monolith by Torafu Architects, Freitag’s signature storage system stocks more than 1200 different bag designs—and there’s an on site repair shop. Still true to their principles (you truly have to love the Swiss) bags are all made with recycled materials in their Zurich factory. 
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