French chic It-girls, or at least the wannabes aspiring to Parisian perfection, will endure little hardship expanding their wardrobes while gallivanting around Nolita, thanks to recent openings at Sandro, Maje, and Christian Siriano (pictured).
While it’s utterly adorable that a set of French sisters started hip labels Sandro and Maje, the offerings at each are anything but cutesy. Sibling rivalry is silly, so of course the stores sit primly side by side on Prince Street (not completely unexpectedly, as the same thing happened on Bleecker last year).
At Sandro, it’s all about the girl power—their tremendously popular menswear is excluded from this space. Python-print pantsuits, demure blouses, and knockout tweed blazers with ballsy leather zip details are prime for the picking. Posh Parisian power couple Didier and Evelyn Chétrite’s light and airy vision for the space allows the prints and bright separates to shine, with a limited-edition line of Doors T’s rounding out the wares. (As every It-girl knows, it’s a faux pas to not have an overpriced, pre-worn band T at beck and call to pair with perfectly worn denim).
A mere door down, second sister Judith Milgrom adds another Maje shop to her NYC repertoire. A Parisian apartment-style space with chevron wood floors and an epic chandelier houses striped jacquard coats, structured mini-skirts, and metallic booties. Leandra Medine (a.k.a. The Man Repeller, and queen bee of the fashion blogette brigade) curated the inaugural window display, so this shop has the cool factor on (literal) full-frontal display.
Maryland native Christian Siriano may hail from slightly less swanky real estate, but his debut Elizabeth Street boutique is anything but subtle. Winning season four of Project Runway swung the fashion doors open for 26-year-old Siriano, a warm-up for a red-doored concept shop resplendent with glossy black walls and a posh zebra-print rug. While his sleek-and-chic eveningwear has charmed the likes of Sarah Jessica Parker, Victoria Beckham, and of course Ms. Klum, Siriano intends to shift the spotlight onto his lesser-known sportswear, including lux leather-trimmed tops and crisp citrus-hued trousers. Home goods pleasantly co-habitate with shoes and python clutches poised for his girl-about-town clientele. Still in soft launch, a fab September soirée on Fashion’s Night Out will mark the official opening.