New York Openings: Safira, Kitsune

For whatever the NoMad/Dream/Ace in-hotel boutique trend is worth, it’s ruining my screenplay. The idea was for the airline to misplace Ben Stiller’s luggage, thus leaving him stranded in New York without the proper outfit for his big presentation. But with a designer shop in his hotel’s lobby, there goes our inciting incident. 

Of course, these boutiques share limited-to-no aesthetic kinship with the brothers Brooks. Safira, inside the Dream Downtown, is equal parts clothing and mirrors, with an international, Near Eastern vibe. Camilla caftans for her and suits to fit by tailor Alexander Nash make up the shop’s hallmarks, but looks from PRISM London, Fenton, and Dita eyewear are also notable. Hotelier and former Bollywood playboy Vikram Chatwal, whose daughter is the boutique’s namesake, offers both accommodation and accouterment for those who care to party. (For the sake of continuity, note that Chatwal also played a minor role in Stiller’s own Zoolander.)
Meanwhile, Parisian/Japanese fusion label Maison Kitsuné has opened a flagship boutique of sorts inside the mansard-roofed NoMad Hotel. Kitsuné’s own ironic prep styles for ladies and gentlemen are draw enough, but expect additional stockings of labels like WANT Les Essentiels de la Vie and Aesop. Kitsuné-only pebbled loafers, courtesy of J.M. Weston, might be the closest thing our protagonist will find to boardroom appropriate—damn his 22-year-old secretary for booking him at a trendy hotel.
And just around the corner at the now-establishment Ace Hotel is Opening Ceremony’s boutique, complete not only with a smattering of their own goods, but pickings for Ben’s entertainment and personal furnishings—the latest McSweeney’s, select Criterion discs, Haribo gummies, O.C. luggage by Tumi. 
Alas, our hero may be forced to give a presentation on metrics wearing a Comme des Garçons Play t-shirt. But hey, it’s wild enough to get the disillusioned Kirsten Dunst character to look up from her BlackBerry and smirk. And that is what those in the biz call a “meet cute.”
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