After several waves of invasions of Occidental luxury brands, both Moscow and Saint Petersburg have been steadily cultivating a more indie fashion scene to counter the mega-brand hegemony. To wit, new women and menswear boutique Physika carries buzzy independent Russian designers like Chistova Endourova, Damir Doma, and Sophia Kokosolaki alongside Superfine, Lucien Pellat-Finet, and those titans of the avant-garde Vivienne Westwood and Maison Martin Margiela.
In an uncluttered, but warm and inviting space that is also a gallery, of sorts, Physika also plans to host a series of artistically inclined special events. Additional shops are planned for Paris, Riga and Bali. Get Physika!