‘InStyle’ Launches First Solo Shopping Site From a Magazine

2010 has definitely become the year of e-commerce. Just weeks after Google’s Boutiques.com release, InStyle has now launched StyleFind.com—a stand-alone shopping platform that features “150 retailers—including Saks Fifth Avenue, Neiman Marcus, Nordstrom, Net-a-Porter, Gap, J.Crew, Mulberry, Topshop, and Mango—and more than 2,000 brands,” reveals managing editor Ariel Foxman. Apart from Boutiques.com, the site will be competing with other well-established shopping search engines like Polyvore and ShopStyle.

But StyleFind has a few bells and whistles that just might set them apart. For one, they have a members-only deals section that “highlights red hot sales across the web, including a weekly StyleFind exclusive,” according to the magazine’s website. This feature also places them in the flash-sale category, a concept HauteLook and Gilt have already mastered. The main difference between these competing sites is that they offer search functionality or exclusive deals—not both. I’m curious to see if InStyle’s attempt to consolidate the online shopping experience really catches on.

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