Hamptons Opening: Everything But Water

No, it’s not an ominous headline for the latest threat of drought. Rather, prodigious providers of chic swimwear and accessories Everything But Water have finally made a home in the chicest beach town of all, joining the summer celeb-chasing parade that is East Hampton.

And aesthetically, they’ve gone charmingly local, with design elements including reclaimed boardwalk wood and sand-colored flax linen curtains adoring the cabana-style fitting rooms. Labels abound, from Marc by Marc Jacobs to Nanette Lepore to Betsey Johnson to Trina Turk to the retailer’s own eye-poppingly colorful new label EBW Pareos. Splish splash!

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